07/10/2026
A survey of 1,000 women over 40 found that 78% believe strength training is vital for their long-term health.
60% don’t do it once a week.
That’s not a motivation gap. That’s not laziness. That’s what happens when women who already know what they need still can’t find somewhere that feels safe enough to actually start.
Two-thirds have never been advised to train by a doctor. Only 16% received clear guidance on what to do. So they piece it together themselves, feel overwhelmed, worry about injury, and quietly put it off.
The knowledge was never the problem.
At Fortitude, we work with women who’ve known for years that strength training matters. Our job isn’t to convince them of that. It’s to finally give them somewhere that removes every reason they’ve been holding back.
Small groups. Expert coaching. A room where you’re known by name and trained as an individual.
If you’ve been the 60%, DM us the word TIME.