Ayama Coaching Ltd

Latest blog post on my site 🚨

This week I’m sharing my view on the nature versus nurture versus trauma debate - it is, of course, a subjective view but I talk about my own experiences, my children’s experiences, and the role of environment and inter-generational trauma…💭

“I decided to write this post because this is something lots of my ADHD coaching clients wrestle with, especially early on in their awareness journey (I know I did) - Just where does ADHD come from? Is it inherited? Is it learnt behaviour? And does childhood trauma play a part?

It's the old nature versus nurture debate that explores how much of someone's traits and behaviours are determined by genetics (nature) versus their environment, and upbringing (nurture), as well as the trauma associated with nurture and adverse childhood experiences. So, where do we begin?”

🔗 Read more here: https://www.ayamacoaching.co.uk/post/adhd-nature-nurture-or-trauma-where-does-it-come-from

ADHD: Nature, Nurture Or Trauma? Where does it come from? Today, I’m sharing a list of the 8 ADHD podcasts that I absolutely love. Whether you’re newly diagnosed, self-diagnosed, or want to support and understand an ADHD friend or loved one, these are worth a listen.

This is for you if you’re ready to make some big shifts in your career and your life, you’re still figuring things out, or you’re just looking for some friendly support - so if you haven’t joined yet, I’m waiting for you!

My newsletter is where I share all things behind the scenes of Ayama Coaching, career advice for ADHDers and non-ADHDers, tools I use with clients, lessons I’ve learned along the way and general thoughts about life, ADHD and personal growth.

When you sign up, you’ll get:

✅ Coaching insights
✅ Business and Ayama updates
✅ ADHD and career support
✅ Access to resources I use with clients

Head to the link in my bio and head to my website to sign up, and I’ll see you there in September!

I recently listened to Andrew Huberman’s podcast episode on ADHD and focus, and the whole thing was full of some really interesting info and science, but one thing really stuck with me, and that was the bit about attentional blinking. ✨

Huberman credits Richard Davidson and Daniel Goleman, PhD, for their explanation of this in their book Altered Traits: Science Reveals How Meditation Changes Your Mind, Brain, and Body, if you’re interested in learning more!

👉 He describes attentional blinks as small mental pauses when your brain temporarily shuts off after focusing on something for too long.

It’s something everyone does, but for ADHDers it happens a lot more - this isn’t because we can’t focus (something I often talk about is how ADHD is not an attention deficit, it’s either paying too much attention to too many different things, or paying too much attention for one thing for too long) - it’s that we over focus by lasering into one thing so much we block out everything else.

And it makes sense, I know this is something I do, particularly when I’m in hyperfocus mode and it’s something my clients and ADHD colleagues do too - we can go all in on a task and while we’re fully immersed, we miss the world around us.

Good news is, there is a way to work with it - Huberman goes on to speak about panoramic vision - softening your gaze to open up the ‘visual field’ and pull yourself out of that tunnel view. It’s a quick way to reduce attentional blinks and bring ourselves back to the world around us without losing focus - I’m wondering if you’ve heard about it…and if you’ve ever tried it when you get stuck in hyperfocus.

If you want to hear more about it, just search Huberman Lab: ADHD and how anyone can focus on wherever you listen to your podcasts! The full episode is 2 hours and 12 minutes - and attentional blinks sit around the 1 hour 10 minutes mark - then come back and let me know what you think. 😀

Have you seen this blog post on my website? 🚨

I walk you through the ADHD diagnosis process where myself and colleagues share our experiences, and how you can go about it if you feel you might need one:

“Getting an ADHD diagnosis from the NHS as an adult, can take a long time and be quite a frustrating process. By the time your assessment date comes, you’ve probably already been through the knowing and not knowing phase, done copious amounts of research on what is ADHD and tried to piece together your story, that you’ve had since you were a child with a new perspective.

Things may have started to make sense, but at the same time, you could be still stuck in a "Do I or Don’t I?" cycle, not sure whether what you're thinking and feeling is ADHD, Executive Dysfunction or "all in your mind" or "but doesn't everyone feel like this".

The decision to get diagnosed is a very personal one and one that only you can make for yourself but…” Read more here 🔗 https://www.ayamacoaching.co.uk/post/adult-adhd-a-guide-to-getting-a-diagnosis-the-process-and-your-options

Calling all Westminster based creatives - The Re:Create Business Programme Is back! ✨

As many of you may know, I have the absolute privilege of coaching creative entrepreneurs through the Re:Create programme across a few Boroughs in London.

Re:Create was developed by to help creatives build confidence in both themselves and their work, and learn the ins-and-outs of running a business.

The results have been amazing to watch, and Re:Create have shared there has been an estimated £200K+ increase in income as a result of the programme, which makes me incredibly proud to be part of the team of brilliant coaches and advisors. supporting these businesses.

Now, we're back in Westminster and applications are already open

We have an event to celebrate at Great Western Studios on July 31st - hope to see you there!

If you’re an artist, creative freelancer, or running a small creative business, and live or work in Westminster (and have been trading for 12+ months) then do come along.

📅 Thursday 31 July
⏰ 9:30am to 11:30am
📍 Great Western Studios, London W2

You’ll get a sneak peek at the plans for the programme, an introduction to the e-learning toolkit, and find out everything you need to know about how you can apply and make the most of the programme.

🔗 You can read more about the programme, its impact and apply just here: https://www.creativeunited.org.uk/recreate-is-returning-to-westminster/

I look forward to meeting you! 🌟

So grateful to have been featured on another podcast this month - this will be my second in July! 🎧

Huge thank you to fellow E17er for having me on her pod ‘The Mess We’re In’ and for giving me the opportunity to share about all things neurodiversity, ADHD, creativity and how we really need to give ourselves permission to be messy and be with the messy with compassion and without judgement.

Here’s a few things we spoke about:

🔸 The reality of living and leading with ADHD

🔸 How interest drives ADHDers, not importance

🔸 Creativity, pattern recognition and why neurodivergents people are so brilliant at big-picture thinking

🔸 The emotional and physical weight of day to day tasks like tidying up

🔸 Burnout, executive function and how I support my clients to “do ADHD on purpose”

🛠️ In the Pod, I offer up some practical tools for self-regulation, including my free downloadable morning journal (which you can grab through the link in my bio).

It was a really great conversation with Liv, full of honesty, with some insights that might help you if you’re undiagnosed (but suspect you have ADHD), newly diagnosed, or even have been diagnosed for a while.

Thanks again, Liv!

You can listen wherever you get your podcasts or follow the link in my bio!

I have another podcast guest appearance for you! 🎧

This time I joined on the Single Parent Podcast to talk all things parenting as a neurodivergent single mum to a neurodivergent child, ADHD, and letting go of shame - specifically:

🔸My mum recognising signs of ADHD in me as a child and receiving my diagnosis at 40

🔸Supporting my son through his diagnosis and challenges at school

🔸Why understanding neurodivergence is necessary for breaking shame cycles, at home and in school and the importance of compassion, for both our children and ourselves

🔸The role of language and framing when speaking about neurodivergence

🔸Recognising our strengths and successes, not just our struggles

🔸What needs to change in schools and workplaces to get to a point where diagnosis isn’t a barrier to getting the support we need

Incredibly grateful to Zoë for having me. If you’re feeling overwhelmed or stuck in the neurodivergent parent shame cycle, this could be for you - you can listen wherever you listen to your podcasts or the link in my bio.

And there’s another guest appearance coming very soon... so keep your eyes peeled! 👀

As Re:Create Wandsworth 2025 launched last week. I wanted to give a very big thank you to my Re:Create client, Artist Rina Kang, for this absolutely gorgeous piece of artwork! 🎨

I had the pleasure of working with Rina last year on the Re:Create Wandsworth 2024 Programme, where I supported her artistic journey with creative business coaching.

Receiving a piece of her art as a gift was such a lovely surprise and a reminder of why I love the work I do. It’s really rewarding to help brilliant creatives live a purposeful and creatively fulfilling life.

Applications for the next cohort are now open, so if you’re a creative entrepreneur in the Wandsworth or Richmond areas, don’t forget to visit Creative United's website.

Applications close at 5pm on 29 August 2025 and are open to any creative business/maker or artist that has been trading for 12 months or more. ✨

Our focus at Hive Collective ( - the business network I co-founded with amazing photographer )) is building businesses that fit around us and not the other way around!

In my business coaching it’s also incredibly important to me, to support all business owners to build a business that works for them, in terms of time, energy and needs and this is even more important since becoming a specialist ADHD Coach!

That’s why I’m running the Unmasking Entrepreneurs Programme this coming Autumn. We need support that meets us where we are, and the space to do things differently in a way that works for us.

If you would like to find out more - join our info session next

Tuesday 1st July at 2pm.

It's free and you can find out...

About the programme, how it works and how it supports neurodivergent business owners with brains like mine and maybe yours too then please come along.

The programme will be run by me (an ADHDer) and my colleague James West from who is also Neurodivergent.

You’ll receive tools, peer support and coaching tips.You don’t have to sign up to the programme if it’s not the right fit but, do pop along to find out if it is - link is in bio.

Super excited about being one of the experts at this Build Scale & Thrive event - the headline event of the year for MUMS WHO BUILD, in partnership with The NatWest Accelerator, Mettle and Melinda Nicci, the founder of Baby2Body Limited.

Mums Who Build is a mission-led movement tackling the wealth gap and motherhood penalty by helping mums grow their businesses, relaunch careers, and build financially secure futures.

Whether you’re building a business, planning your next move, or just craving support from women who get it, you belong here.

Come and meet The MOB and be part of a growing network that turns motherhood into a superpower.

Just finished watching Good Omens and it’s absolutely brilliant, David Tennant, Michael Sheen and the cast were fantastic, with a lot of well-known names.

⚠️ [SPOILER] It’s about good and evil and the war that heaven and hell want to wage amongst themselves, and the birth of a young boy who is the devil's son, who then goes on to prevent Armageddon.

It made me think about a viral Instagram post I'd seen, someone asked ChatGPT, “How would you create evil in the world?"

When I first saw it, I went to test it out myself, typing the exact same thing. It described the younger generation's experience of life in the 2020s, and I found it pretty concerning (I have tried again since, and the answer changes in different contexts).

It gave a breakdown of how you can slowly breakdown humanity through our everyday behaviours that start young and chip away at our capacity for connection, focus and self-awareness. Here's what it said:

❌ Get children hooked on tech
❌ Destroy focus with overstimulation
❌ Use dopamine-driven platforms to hijack the brain's reward system
❌ Isolate people from real-life communities and purpose
❌ Remove moments of silence, rest and self-reflection

Everything we know is already harming our mental health and nervous systems - especially true for ADHDers, who are more sensitive to dopamine-giving tech, hyper-focused scrolling and overstimulation.

So I asked how we can prevent it, and the answer was great - small, grounded practices that we can incorporate into our day, like:

✨Morning quiet time
✨Journaling
✨Mindfulness
✨Sunlight and fresh air
✨Focusing on purpose and real human connection.

All suggestions I make when coaching my ADHD clients.

They're simple to build into our lives, they're great for emotional regulation and intentional living, rather than pulling our brains in 100 different directions, and they're also activities in my own morning routine journal that I use (which you can also download from my website).

It was a good reminder that small daily habits help us create a more connected, conscious world for ourselves and our kids. It would be great to hear your thoughts on this or your reaction; comment below.

We’re mad about podcasts this week! 🎧

If you haven’t seen it already, I was a guest on my first ever podcast last week, and it really was a fantastic experience (huge thank you again to James Hilton Fitness for having me) - you can listen to Jim’s Gym, Inspired Movement featuring me just here: https://open.spotify.com/episode/2IsUEIAeBRPjYO4yYJrikM?

I’ll be appearing on another this week (I’ll be sharing more on that in the coming days) and I have another lined up next week (more on that v. soon too) - for now it’s all one big surprise! 🎙️

But…being so caught up in them, inspired me to write a post about all the ones I listen to. They’ve all helped me understand and support both myself and my clients in different ways, and they’re packed full of real stories, tips and humour I’m sure many of us can relate to.

💬 Check it out….

“When I was in the early throes of understanding my ADHD (and sitting at the bottom of a long diagnosis waiting list), I didn’t really know where to start. I tried to read Gabor Mate's Scattered Minds, dipped into ADDitude Magazine, and followed a few Instagram accounts; however, as reading is one of my impaired Executive Functions, I found it all a bit overwhelming. What I did find more accessible was listening to podcasts.

Hearing like-brained people share their real, messy, and sometimes vulnerable experiences made me feel a lot less alone…”

Read more here: 🔗 https://www.ayamacoaching.co.uk/post/8-best-adhd-podcasts-for-uk-audiences

8 Best ADHD Podcasts (for UK Listeners) Today, I’m sharing a list of the 8 ADHD podcasts that I absolutely love. Whether you’re newly diagnosed, self-diagnosed, or want to support and understand an ADHD friend or loved one, these are worth a listen.