Dr. Desislava Bezinska-Sheinkova

Dr. Desislava Bezinska-Sheinkova Helping people recover from gambling addiction. 🧠 Author of "GamblEX®" : Life on the Line | Empowering minds, restoring lives.

GambleX Project is an international recovery initiative raising awareness about gambling addiction and its impact on individuals, families, and society. Backed by scientific research and frontline experience, we offer insight, resources, and support, globally.

07/09/2026

"Psychologists call this illusory correlation. Our brains naturally look for patterns, even when events are completely unrelated."

As Dr. Desislava Bezinska-Sheinkova explains: sometimes, a coincidence repeated often enough starts feeling like a law. It's the mechanism behind lucky streaks, superstitions, and "curses."

From Episode 7 of The Gambling News Nobody Asked For.

🎥 Full episode: https://youtu.be/BBTdqtZJnFA
📚 Book: https://amzn.to/3HuvjBN
🔗 Connect: https://linktr.ee/DrDesislavaBezinskaSheinkova

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AI transparency: script developed with ChatGPT, packaging with Claude (Opus 4.8); some visuals made with CapCut AI. Reviewed by our team.

04/09/2026

"Our brains constantly respond to reminders — psychologists call them cues."

As Dr. Desislava Bezinska-Sheinkova explains: a symbol doesn't force behaviour, but it can trigger related thoughts and memories. The more often we encounter these reminders, the easier those thoughts come back. This is one reason why branding can become so powerful over time.

From Episode 4 of The Gambling News Nobody Asked For.

🎥 Full episode: https://youtu.be/bLXaT4dbS7o
📚 Book: https://amzn.to/3HuvjBN
🔗 Connect: https://linktr.ee/DrDesislavaBezinskaSheinkova

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AI transparency: script developed with ChatGPT, packaging with Claude (Opus 4.8); some visuals made with CapCut AI. Reviewed by our team.

03/09/2026

"Technology can verify someone's age. But it cannot verify their emotional maturity, their vulnerability, or their reasons for gambling."

As Dr. Desislava Bezinska-Sheinkova explains: real protection takes much more than checking an ID.

From Episode 5 of The Gambling News Nobody Asked For.

🎥 Full episode: https://youtu.be/jmhBhYTJv4Y
📚 Book: https://amzn.to/3HuvjBN
🔗 Connect: https://linktr.ee/DrDesislavaBezinskaSheinkova

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AI transparency: script developed with ChatGPT, packaging with Claude (Opus 4.8); some visuals made with CapCut AI. Reviewed by our team.

02/09/2026

"When people feel emotionally attached to a place, they often return surprisingly quickly after a frightening event."

As Dr. Desislava Bezinska-Sheinkova explains: the relief that "nothing happened" can replace fear almost immediately — and that's enough for people to continue exactly where they left off.

From Episode 5 of The Gambling News Nobody Asked For.

🎥 Full episode: https://youtu.be/jmhBhYTJv4Y
📚 Book: https://amzn.to/3HuvjBN
🔗 Connect: https://linktr.ee/DrDesislavaBezinskaSheinkova

—
AI transparency: script developed with ChatGPT, packaging with Claude (Opus 4.8); some visuals made with CapCut AI. Reviewed by our team.

01/09/2026

"We often hear that nobody pays attention anymore. But our brains are surprisingly good at noticing things that don't belong."

As Dr. Desislava Bezinska-Sheinkova puts it: people spotted that hidden logo almost immediately. So maybe attention isn't disappearing — maybe we're just becoming much more selective about where we spend it.

From Episode 5 of The Gambling News Nobody Asked For.

🎥 Full episode: https://youtu.be/jmhBhYTJv4Y
📚 Book: https://amzn.to/3HuvjBN
🔗 Connect: https://linktr.ee/DrDesislavaBezinskaSheinkova

—
AI transparency: script developed with ChatGPT, packaging with Claude (Opus 4.8); some visuals made with CapCut AI. Reviewed by our team.

28/08/2026

"Our brains respond much more to experiences than to labels."

As Dr. Desislava Bezinska-Sheinkova explains: whether something is called gambling, gaming, or entertainment, the psychological processes remain remarkably similar if money, reward, and repetition are involved.

From Episode 6 of The Gambling News Nobody Asked For.

🎥 Full episode: https://www.youtube.com/watch?v=ybNf4HJTUxI
📚 Book: https://amzn.to/3HuvjBN
🔗 Connect: https://linktr.ee/DrDesislavaBezinskaSheinkova

—
AI transparency: script developed with ChatGPT, packaging with Claude (Opus 4.8); some visuals made with CapCut AI. Reviewed by our team.

27/08/2026

And now, a story the lottery commercials usually skip.

A man who won one of America's biggest Powerball jackpots later said he wished he had never won. As Dr. Desislava Bezinska-Sheinkova puts it: well… that escalated quickly. Looking back at everything that happened after the jackpot, the oversized cheque was the least interesting part.

From Episode 6 of The Gambling News Nobody Asked For.

🎥 Full episode: https://www.youtube.com/watch?v=ybNf4HJTUxI
📚 Book: https://amzn.to/3HuvjBN
🔗 Connect: https://linktr.ee/DrDesislavaBezinskaSheinkova

—
AI transparency: script developed with ChatGPT, packaging with Claude (Opus 4.8); some visuals made with CapCut AI. Reviewed by our team.

26/08/2026

So — what have we learned today?

That changing the name doesn't necessarily change the behaviour. That organised crime still believes there are easier ways to make money than honest work. That Bulgaria prefers to tax gambling before limiting it. That following Drake's betting slips has somehow become an investment strategy. And finally — that if gambling ever feels too slow, someone will always invent a faster version.

From Episode 7 of The Gambling News Nobody Asked For.

🎥 Full episode: https://youtu.be/BBTdqtZJnFA
📚 Book: https://amzn.to/3HuvjBN
🔗 Connect: https://linktr.ee/DrDesislavaBezinskaSheinkova

—
AI transparency: script developed with ChatGPT, packaging with Claude (Opus 4.8); some visuals made with CapCut AI. Reviewed by our team.

25/08/2026

"Fear is one of the strongest tools for influencing behaviour."

As Dr. Desislava Bezinska-Sheinkova explains: when people feel threatened, they're much more likely to make impulsive decisions — just to make the discomfort stop.

From Episode 7 of The Gambling News Nobody Asked For.

🎥 Full episode: https://youtu.be/BBTdqtZJnFA
📚 Book: https://amzn.to/3HuvjBN
🔗 Connect: https://linktr.ee/DrDesislavaBezinskaSheinkova

—
AI transparency: script developed with ChatGPT, packaging with Claude (Opus 4.8); some visuals made with CapCut AI. Reviewed by our team.

24/08/2026

"Psychologists call this illusory correlation. Our brains naturally look for patterns, even when events are completely unrelated."

As Dr. Desislava Bezinska-Sheinkova explains: sometimes, a coincidence repeated often enough starts feeling like a law. It's the mechanism behind lucky streaks, superstitions, and "curses" — unrelated events that start to feel connected simply because we've seen them line up.

From Episode 7 of The Gambling News Nobody Asked For.

🎥 Full episode: https://youtu.be/BBTdqtZJnFA
📚 Book: https://amzn.to/3HuvjBN
🔗 Connect: https://linktr.ee/DrDesislavaBezinskaSheinkova

—
AI transparency: script developed with ChatGPT, packaging with Claude (Opus 4.8); some visuals made with CapCut AI. Reviewed by our team.

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