18/09/2026
Agentic AI can replace people.
It can reason.
It can plan.
It can take multi-step actions.
It can use organisational knowledge and act with increasing autonomy.
So surely the logical conclusion is fewer humans?
Not quite.
We know that AI can do the work but should organisations delegate the work entirely?
Some work creates value through ex*****on.
Other work creates value through judgement, experience, relationships, accountability and learning.
Automating the first can create enormous value.
Automating the second without thinking can remove something the organisation still needs.
The right approach is knowing what to delegate, what to augment, and what must remain human.
Watch this very engaging conversation with Napsterโs SVP and GM Saudi Arabia, Frank Furnari, as he unpacks the real value of agentic AI Napster is putting forward: https://youtu.be/avaH5kUA8rc