In our recent conversation, Ivy Ross, Chief Design Officer at Google, shared something that reframes how most of us think about career progression.
«I always took my jobs not based on money or title. I was a president, then I went to be a VP, and then I was an Art Director. Like, it doesn’t matter what you called me. It was, what am I gonna learn from this company that I feel I need to learn, and are they gonna use me for what I do best? And if that reciprocal relationship wasn’t gonna be there, I wouldn’t take it.»
Watch the full conversation to hear how she built one of the most creatively decorated careers in design, without a five-year plan in sight.
Link in BIO
Future London Academy
Design events and short courses in London presented by famous British designers and creative agencies
09/06/2026
🌍 Design for Good Series 🌍
80% of a product’s environmental impact is decided at the design stage.
So how, as designers, we can make more planet-centric decisions to ensure the products and services we build increase our positive influence?
To explore this topic, we’re kicking off a new series of live interviews – Design for Good.
We’ve invited amazing leaders from Design Council, Olio and GoodGym, to talk about what skills designers need to put into practice to build a better world and how to scale global impact while growing a successful business.
Please welcome:
Cat Drew
Chief Design Officer at Design Council
🌍 07 July ☀️ 5 PM BST
We will discuss:
→ Skills for Planet Blueprint by Design Council
→ How to set vision and bring together organisations and sectors around a common purpose
→ How to introduce innovation skills and mindsets to more traditional sectors
→ What it means to be a Chief Design Officer at Design Council
Ivo Gormley
Founder of GoodGym
🌍 14 July ☀️ 5 PM BST
We will discuss:
→ How a single human insight became the blueprint for a rapidly expanding purpose-led business
→ How Ivo grew GoodGym to 25,000 members completing over 390,000 tasks and community projects across 60 cities
→ What it takes to lead an organisation whose core product is human connection
Tessa Clarke
Co-Founder of Olio .app
🌍 30 July ☀️ 4 PM BST
→ How a personal moment of frustration became the seed of a global community-driven platform with over 9 million users
→ How to scale global impact while embedding sustainable innovation into the heart of your business
→ How to lead a purpose-led business when the stakes are existential
Interviews will be hosted by Future London Academy’s Co-Founder, Ekaterina Solomeina
Spots are limited, grab yours to join live and be able to ask your question.
Links in bio
See you there 💛
09/06/2026
🌳 Design for Good Series 🌳
80% of a product’s environmental impact is decided at the design stage.
So how, as designers, we can make more planet-centric decisions to ensure the products and services we build increase our positive influence?
To explore this topic, we’re kicking off a new series of live interviews – Design for Good.
We’ve invited amazing leaders from Design Council, Olio and GoodGym, to talk about what skills designers need to put into practice to build a better world and how to scale global impact while growing a successful business.
Please welcome:
Cat Drew
Chief Design Officer at Design Council
🌍 07 July ☀️ 5 PM BST
We will discuss:
→ Skills for Planet Blueprint by Design Council
→ How to set vision and bring together organisations and sectors around a common purpose
→ How to introduce innovation skills and mindsets to more traditional sectors
→ What it means to be a Chief Design Officer at Design Council
Ivo Gormley
Founder of GoodGym
🌍 14 July ☀️ 5 PM BST
We will discuss:
→ How a single human insight became the blueprint for a rapidly expanding purpose-led business
→ How Ivo grew GoodGym to 25,000 members completing over 390,000 tasks and community projects across 60 cities
→ What it takes to lead an organisation whose core product is human connection
Tessa Clarke
Co-Founder of Olio .app
🌍 30 July ☀️ 4 PM BST
→ How a personal moment of frustration became the seed of a global community-driven platform with over 9 million users
→ How to scale global impact while embedding sustainable innovation into the heart of your business
→ How to lead a purpose-led business when the stakes are existential
Interviews will be hosted by Future London Academy’s Co-Founder, Ekaterina Solomeina
Spots are limited, grab yours to join live and be able to ask your question.
Links in bio
See you there 💛
05/06/2026
80.3% of creatives would rather work in a company under 50 people. Smaller teams, faster moves.
Read our Future of Creativity report to learn more about:
► Future of creative work
► Future of creative skills
► Future of creative leadership
► Insights from Design Leaders, Creative Founders and celebrated artists Territory Studio, Uncommon Creative Studio, Wiedemann Lampe, Paloma Rincón, DINES ®
The Future of Creativity report was delivered to you by Future London Academy and OFFF 💛.
Get your copy of the report: LINK IN BIO
Design Leaders - Alumni Story 💛
"I would've paid the entire tuition just to meet with one person from that programme. The financial benefit is immeasurable, you're introduced to concepts and ideas that are genuinely transformative."
Christopher Lueck, Creative Director at The Pekoe Group shared how the Executive Programme for Design Leaders came at a pivotal moment, when his company had almost doubled in size overnight, bringing both opportunity and real operational pressure.
The programme gave him the tools to rethink how his team was organised, how they communicated internally and with clients, and how to lead through that growth with clarity and confidence. From the quality of the coaching to the dept of knowledge shared by fellow cohort members, Christopher describes the experience as something carefully and intentionally crafted.
, , ,
02/06/2026
Design leadership is about bringing everyone in.
Meghana P., Chief Design Officer at Inheaden, puts it well: the leaders of tomorrow will be the ones who build creative confidence across the whole business.
More insights in the Future of Creativity Report by Future London Academy and OFFF Festival: 🔗 Link in BIO.
01/06/2026
Design can change the world
But to do so, Design Leaders need to understand the bigger ecosystem beyond business, leadership and scaling teams. And learn about global economies, sustainable strategies and impact investing — to make planet-centric decisions that increase our positive influence. 🌎
And this is exactly what we dedicated the final module of our Executive Programme for Design Leaders. Over the next two weeks, our cohort will be learning from leaders at AKQA, Design Council, Google and Olio, meeting sustainability and geopolitics experts, media coaches and impact investors, and learning how to scale their impact.
It’s the module that ties everything together, ending with a final presentation in front of the Design Leaders committee and a Graduation Gala Ceremony.
Please welcome star-studded faculty:
🟡 Tessa Clarke , Co-Founder & CEO at .app
🟡 Cian O’Donovan, Director of UCL Centre for Responsible Innovation
🟡 Nicola Watkinson, Managing Director International at TheCityUK
🟡 Kresse Wesling, Co-Founder at , Co-Farmer at New Barns Farm
🟡 Sarah Salter , VP Global Partnerships and AI Innovation at WPP
🟡 Ed Glass, Executive Recruiter EMEA at Google
🟡 Kathryn Firth, Partner at FPDesign
🟡 Robert Haynie, Impact Investing Advisor
🟡 Zaiba Malik, Crisis Communications Consultant
🟡 Siân Jones, TV Presenter & Communication Coach .speakercoach
🟡 Annie Lee, Leadership Coach
🟡 Simon Gough, Service Designer
Design Leaders committee
🟡 Kate Williams, Leadership Coach
🟡 James Hilton , Co-Founder of
🟡 Cat Drew Chief Design Officer at
🟡 Bidisha Sinha, Associate Director at Zaha Hadid Architects
🟡 Max Kelly, Startup Advisor, former Board Director at Techstars
🟡 Abigail Wilmore, Founder and CEO, People Flow, Former Chief People Officer at Tom Ford Fashion and Stella McCartney
29/05/2026
«The content was adaptable and relevant to teams of all sizes from small creative groups to larger creative groups in big organizations. I also valued that instructor Matt Hexemer brought his extensive experience in managing multidisciplinary creative projects, sharing practical insights that made the material feel grounded, relatable, and applicable»
Thank you for sharing your feedback, Laura Harvey, Regional Creative Manager, Design Studios at Boston Consulting Group (BCG) 👏👏 Hearing that the course made a real difference means everything to us.
A huge thank you to Matt Hexemer for bringing that experience to our students, your real-world insight is what makes this course so special. 🙌
Future of Creativity is... not AI.
Our Future of Creativity Report has just landed, created in collaboration with our friends at OFFF Festival. It explores how the role of design and creativity shifts and what the future might look like.
Spoiler – we think the future looks really bright.
Inside the report we unpack:
► Future of creative work
► Future of creative skills
► Future of creative leadership
► Opinions from industry leaders, speakers at OFFF and our faculty members at Executive Programme for Design Leaders: David Sheldon-Hicks, DINES, Nils Leonard, Michelle Lee, Tim Greenhalgh, Paloma Rincón, Dasha Plesen
And yes, it’s the only report about the future that doesn’t focus on AI.
LINK IN BIO
Special thanks to everyone who participated in the report: , , , .wedderburn, .skyce, cylibral, , , , .design, , .me, , , , , , , , , , .brousseaud, , , alimfilsoof, .g.v.l, .tv, , mynameischapp, , , , ,
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