Instrumental

19/05/2021

This week in the New Music Society, we have an exclusive residency from UK-based singer/songwriter Brooklyn Wyatt. In support of his upcoming single ‘Flight2Mars’, a lifelike avatar of Wyatt will be performing in the New Music Society on Avakin Life all week, starting May 21st at 5pm.

We’ve already had over 1 million visitors to the New Music Society since the space launched earlier this month, with three amazing events from Leanna Firestone, Zoe Clark and Spence Hood. Getting in on the action couldn’t be simpler, all you need to is:

1. Download Avakin Life here https://bit.ly/3xA7XB6
2. Register and create your custom avatar
3. In the 'Travel' menu select 'Social Spots' and click 'New Music Society'

Once you’ve entered, you’ll be able to hear Brooklyn Wyatt perform ‘Flight2Mars’ on the day of its release, as well as other favourites from his catalogue.

29/04/2021

Still missing live concerts? We have the solution for you.

We’re excited to announce our partnership with Avakin Life, the 3D virtual world where users can build their own avatar and engage in experiences as though it were real life.

We have worked with Avakin to create our very own music venue within the game - The New Music Society - where users can come and check out some great music courtesy of frtyfve!

Our first gig is with Leanna Firestone on April 30th. To experience the New Music Society, new players should search for ‘Avakin Life’ on their mobile device’s app store, create a unique Avakin, then select ‘New Music Society’ from the in-game ‘Travel’ list from April 30.

Download Avakin Life: https://bit.ly/3xA7XB6

23/03/2021

🔥HOT ARTIST ALERT🔥 Losers Club have tripled their Spotify followers since releasing their latest single 'F*x w/ Ur Head', including a 77% increase in past 7 days.

Read more: https://bit.ly/3171HBQ

23/03/2021

🔥HOT ARTIST ALERT🔥 Brennley Brown receives editorial support from Spotify, growing her following off the back of new single 'Steady'.

Read more: https://bit.ly/3lGARtL

28/10/2020

We are delighted to announce that Tencent Holdings and TME have completed an investment and strategic partnership with us. This is an incredibly exciting next step for Instrumental.

This deal will allow us to accelerate our commitment to becoming an “artist first” business, delivering insights and commercial opportunities directly to the amazing talent discovered by our app. That includes expanding our frtyfve label and publishing services and launching new products that meet the needs of high potential independent artists.

You can read more about the deal here: https://news.sky.com/story/british-music-scouting-platform-instrumental-hits-right-note-with-tencent-deal-12116054

27/06/2020

Continuing the series on how to promote your music across the biggest music streaming platforms, check out this top 5 on how to supercharge your following on SoundCloud

How to Promote Your Music on SoundCloud

26/06/2020

Instrumental and Music Business Worldwide's weekly Top 5 Hottest Independent Artists In The World has just come out, this week it's absolutely stacked with the most interesting emerging artists of the summer.

Introducing Indonesian Pop Sensation Sara Fajira, Vaporwave DJ , Spanish multi-instrumentalist and producer Bob Juburi , Deutsche-Rap newcomer MaazaKayo and Soulful songstress - enjoy!

Five of the most exciting prospects discovered by Instrumental’s A&

25/06/2020

There's some serious rap talent making waves in the UK right now. Here's Instrumental's top ten that you absolutely must hear right now

M1llionz Dutchavelli SVMI Russ Millions Scribz Riley Ivorian Doll DTG Blanco

In the forty-odd years since pirate radio blasted Dizzy Heights from a tower block, the British rap game has evolved and evolved again as a powerful source of talent...

24/06/2020

Twitter has launched a brand new feature on the social media platform - you are now able to post recorded voice notes up to 140 seconds long - How can you use this new feature to promote your music?

23/06/2020

For years, Conrad Withey worked successfully within a major label. Now, he works with the majors, but outside them, at powerful A&R scouting platform Instrumental.

Check out our CEO, Conrad Withey's article in Music Business Worldwide (MBW) where he's talking all things AI, Digital Talent Discovery and how no hit record ever really comes "out of nowhere."

For years, Conrad Withey worked successfully within a major label. Now, he works with the majors, but outside them, at powerful A&R scouting platform Instrumental…

23/06/2020

You've started your own TikTok page and you've started to post videos to promote your music or gain fans on the platform - but why is no one viewing your content?

Our top tips for getting the TikTok algorithm to work for you will help get those numbers up!

First for music scouting.