Web Folke

𝗘𝘃𝗲𝗿 𝗼𝗽𝗲𝗻𝗲𝗱 𝗮 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘁𝘂𝘁𝗼𝗿𝗶𝗮𝗹 𝗮𝗻𝗱 𝘁𝗵𝗼𝘂𝗴𝗵𝘁, “W𝗵𝗲𝗿𝗲 𝗼𝗻 𝗲𝗮𝗿𝘁𝗵 𝗱𝗼 𝗜 𝗲𝘃𝗲𝗻 𝘀𝘁𝗮𝗿𝘁?”

Many people delay building a website because the process feels bigger than it really is.

Hosting.
Domains.
Themes.
Plugins.

When everything appears at once, it’s easy to feel stuck before you even begin.

Inside my course, I break the process down into small, simple steps so you can focus on one thing at a time instead of trying to understand everything immediately.

👉 𝗪𝗼𝗿𝗱𝗣𝗿𝗲𝘀𝘀 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗳𝗼𝗿 𝗦𝗺𝗮𝗹𝗹 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀: 𝗔 𝗕𝗲𝗴𝗶𝗻𝗻𝗲𝗿’𝘀 𝗚𝘂𝗶𝗱𝗲 — calm, clear and made for beginners.

Find out more about the course in the comments below 👇

𝗧𝗵𝗲𝗿𝗲’𝘀 𝘀𝗼 𝗺𝘂𝗰𝗵 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗮𝗱𝘃𝗶𝗰𝗲 𝗼𝘂𝘁 𝘁𝗵𝗲𝗿𝗲 𝘁𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗼𝗿𝗲 𝗰𝗼𝗺𝗽𝗹𝗶𝗰𝗮𝘁𝗲𝗱 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲𝘆 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗯𝗲.

A lot of website advice online makes it feel like you need to learn an entirely new industry before building a website.

SEO.
Funnels.
Analytics.
Conversions.

But many local businesses simply need a clear, well-structured website where people can quickly understand:

- what you offer
- where you’re based
- how to get in touch

That’s the approach I take inside my course 𝘞𝘰𝘳𝘥𝘗𝘳𝘦𝘴𝘴 𝘞𝘦𝘣𝘴𝘪𝘵𝘦 𝘧𝘰𝘳 𝘚𝘮𝘢𝘭𝘭 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴: 𝘈 𝘉𝘦𝘨𝘪𝘯𝘯𝘦𝘳’𝘴 𝘎𝘶𝘪𝘥𝘦.

Simple steps.
Clear structure.
No jargon, no overwhelm, no assumption that you already speak “website.”

👉 Find it on Udemy, link is in the comments

𝗜𝗳 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗮𝘀 𝗯𝗲𝗲𝗻 𝘀𝗶𝘁𝘁𝗶𝗻𝗴 𝗼𝗻 𝘆𝗼𝘂𝗿 𝘁𝗼-𝗱𝗼 𝗹𝗶𝘀𝘁 𝗳𝗼𝗿 𝗺𝗼𝗻𝘁𝗵𝘀, 𝘁𝗵𝗶𝘀 𝗺𝗶𝗴𝗵𝘁 𝗯𝗲 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱.

I created my WordPress course for a very specific type of small business owner.

Usually, it’s someone who’s been thinking about building a website for a while, but keeps getting stuck somewhere between:

“I know I need one.”
and
“I have no idea where to start.”

This course isn’t for people trying to build a big online business or become a web designer.

It’s for small business owners who simply want a clear, step-by-step way to build a website that works — without everything feeling overwhelming.

Especially if the technical side has always felt a bit intimidating.

If you’re already at the stage where you feel ready to build, this is exactly who it’s for.

👉 𝙒𝙤𝙧𝙙𝙋𝙧𝙚𝙨𝙨 𝙒𝙚𝙗𝙨𝙞𝙩𝙚 𝙛𝙤𝙧 𝙎𝙢𝙖𝙡𝙡 𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨: 𝘼 𝘽𝙚𝙜𝙞𝙣𝙣𝙚𝙧’𝙨 𝙂𝙪𝙞𝙙𝙚 💻💛 See link in comments 👇

𝗧𝗵𝗲 𝟯 𝗰𝗼𝗿𝗲 𝘀𝘁𝗮𝗴𝗲𝘀 𝗼𝗳 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝘄𝗲𝗯𝘀𝗶𝘁𝗲

Most people jump straight into designing their website, then wonder why it feels messy or confusing.

That’s because building a website actually happens in three stages — and design is the last one.

𝗦𝘁𝗮𝗴𝗲 𝟭: 𝗖𝗹𝗮𝗿𝗶𝘁𝘆
Before you touch a single button, get clear on why you’re building your website and what you want it to do for your business. This shapes everything that follows.

𝗦𝘁𝗮𝗴𝗲 𝟮: 𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲
Once you know the purpose, plan out what pages you need and what each one should do. Think of it like sketching the floor plan before decorating the house.

𝗦𝘁𝗮𝗴𝗲 𝟯: 𝗖𝗿𝗲𝗮𝘁𝗲
Now you can bring it to life — choose your platform, design your pages and add your content. Because you’ve done the groundwork, this part feels so much easier.

When you follow these stages, your website stops being a stressful project and starts becoming a powerful business tool.

𝗦𝗼, 𝘄𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝘁𝗵𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝗹𝗼𝗰𝗮𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘄𝗲𝗯𝘀𝗶𝘁𝗲?

If you run a local business, your website’s main job is simple: help people find you, trust you, and take the next step.

That might mean booking an appointment, sending an enquiry, or visiting your shop. Everything else is secondary.

When you focus on that one goal, your website becomes so much easier to plan.
You don’t need ten pages or fancy features.

You just need:
✅ A clear homepage that tells people who you are and what you do
✅ A simple way to contact or book with you
✅ A few trust-builders like testimonials or photos of your work

That’s it. No funnels, no fluff, no overwhelm.

Your website should work for your business, not the other way around.

𝗜𝗳 𝘆𝗼𝘂’𝘃𝗲 𝗲𝘃𝗲𝗿 𝗼𝗽𝗲𝗻𝗲𝗱 𝗪𝗼𝗿𝗱𝗣𝗿𝗲𝘀𝘀 𝗮𝗻𝗱 𝘁𝗵𝗼𝘂𝗴𝗵𝘁, “𝗪𝗵𝗲𝗿𝗲 𝗱𝗼 𝗜 𝗲𝘃𝗲𝗻 𝘀𝘁𝗮𝗿𝘁?”, 𝘆𝗼𝘂’𝗿𝗲 𝗻𝗼𝘁 𝗮𝗹𝗼𝗻𝗲.

One thing that surprises many small business owners when they start building a website

The hardest part often isn’t the technology.

It’s deciding things like:

- What pages do I actually need?
- What should my homepage say?
- What information are my customers looking for?

Once those things become clear, the building process suddenly feels so much easier.

That’s why my course 𝘞𝘰𝘳𝘥𝘗𝘳𝘦𝘴𝘴 𝘞𝘦𝘣𝘴𝘪𝘵𝘦 𝘧𝘰𝘳 𝘚𝘮𝘢𝘭𝘭 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴: 𝘈 𝘉𝘦𝘨𝘪𝘯𝘯𝘦𝘳’𝘴 𝘎𝘶𝘪𝘥𝘦 focuses on guiding you step-by-step, rather than assuming you already know how websites are structured.

If you’ve been putting off building your website because it feels too complicated, this might be exactly what you need.

Discover the course on Udemy, link in the comments 👇

𝗪𝗵𝘆 𝗺𝗼𝘀𝘁 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗮𝗱𝘃𝗶𝗰𝗲 𝗶𝘀𝗻’𝘁 𝘄𝗿𝗶𝘁𝘁𝗲𝗻 𝗳𝗼𝗿 𝗹𝗼𝗰𝗮𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀

If you’ve ever Googled “how to build a website” and ended up more confused than when you started, you’re not alone.

Most of the advice out there is written for online businesses — people selling digital products, courses, or global services.

But if you run a local business, your website has a completely different job.
You don’t need complex funnels or endless content. You need something simple that helps people find you, trust you, and take the next step.

That’s why so much of the generic website advice feels off. It’s not that you’re doing it wrong — it’s that you’re following a map that wasn’t drawn for you.

When you start thinking about your website as a local business tool, not an online marketing machine, everything becomes clearer.

Your website doesn’t need to do everything. It just needs to do the right thing for your business.

💻 If you're thinking about creating a website for your small business, it can be hard to know where to begin.

Many people start by looking at platforms, themes or design ideas.

But often the most helpful first step is simply getting clear about what your website needs to do for your business.

A little planning makes the whole process much easier.

🗒️ To help with this, I created a simple 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗖𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁 𝗳𝗼𝗿 𝗦𝗺𝗮𝗹𝗹 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗢𝘄𝗻𝗲𝗿𝘀.

It guides you through a few important questions before you start building, including:

• What the main purpose of your website is

• What visitors are likely looking for

• The key pages most small business websites need

• The action you’d like visitors to take

It’s designed to be straightforward and beginner-friendly, especially if this is your first website.

You can download the checklist here - it's in the comments.

I hope it helps you approach your website with a bit more clarity and confidence. 💛

𝗪𝗵𝘆 𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝗮 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗳𝗲𝗲𝗹𝘀 𝘀𝗼 𝗰𝗼𝗻𝗳𝘂𝘀𝗶𝗻𝗴 (𝗮𝗻𝗱 𝗶𝘁’𝘀 𝗻𝗼𝘁 𝘆𝗼𝘂𝗿 𝗳𝗮𝘂𝗹𝘁)

If you’ve ever opened a website builder, stared at the blank screen, and thought, “Where on earth do I start?” — you’re not alone.

It’s not because you’re not techy enough. It’s because most of the advice out there jumps straight into the 𝘸𝘩𝘢𝘵 and the 𝘩𝘰𝘸 — what platform to use, how to design it, what colours to pick.

But no one talks about the 𝘸𝘩𝘺.

When you understand why you’re building your website — what purpose it serves in your business and what you want it to do for you — everything else starts to make sense.

That clarity shapes what pages you need, what content to include and later, how to bring it all together.

Start with purpose, not pixels.

💻 𝗘𝘃𝗲𝗿 𝗼𝗽𝗲𝗻𝗲𝗱 𝗮 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗯𝘂𝗶𝗹𝗱𝗲𝗿 𝗮𝗻𝗱 𝗶𝗻𝘀𝘁𝗮𝗻𝘁𝗹𝘆 𝗳𝗲𝗹𝘁 𝗹𝗼𝘀𝘁? 😳

It happens to so many small business owners. You sit down, ready to finally build your website, and within minutes you’re stuck — unsure what to write, what pages you need, or even where to begin.

The assumption is that you should try to start with the tech, when what they really need first is clarity.

Once you know what your website needs to 𝘥𝘰 for your business, every decision becomes easier, as your next actions are taken with purpose.

That’s why I created a 𝗳𝗿𝗲𝗲 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗖𝗹𝗮𝗿𝗶𝘁𝘆 𝗖𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁. It walks you through the key things to plan before you start building, so you can move forward with confidence instead of confusion. I've added the link in the comments 👇

I’m also working on a course that will take this even deeper, but for now, the checklist is a lovely place to start.