Hope & Glory

Hope & Glory A tiptop consumer brand PR agency We believe in great ideas, beautifully delivered.

Hope&Glory is a cracking creative PR agency founded in 2011 by Jo Carr and James Gordon-MacIntosh, formerly of Seventy Seven PR.

It has become agency tradition that we re-cap our year. It’s a chance to look back on the last twelve months that have f...
24/12/2024

It has become agency tradition that we re-cap our year. It’s a chance to look back on the last twelve months that have flown by and to pick out a few favourite pieces of work from the hundreds we send out the door each year. It hasn’t been an unmitigated success. There were a handful of pitches that we didn’t win....

It has become agency tradition that we re-cap our year. It’s a chance to look back on the last twelve months that have flown by and to pick out a few favourite pieces of work from the hundreds we s…

Sometimes a brief comes along that you just can't say no to. And when Action for Children came to us asking for an idea ...
03/12/2024

Sometimes a brief comes along that you just can't say no to. And when Action for Children came to us asking for an idea that would help raise awareness of their campaign to improve the lives of kids across the UK we clearly said "yes" in huge style. Which is how we came to find ourselves helping the children’s charity launch the UK’s first "Secret Santa’s Giving Grotto," a grotto experience with a twist in that children gave a gift rather than received one. ...

Sometimes a brief comes along that you just can’t say no to. And when Action for Children came to us asking for an idea that would help raise awareness of their campaign to improve the lives …

We’ve been busy launching the Hus of FRAKTA with IKEA: a high-end concept store in one of the world’s shopping capitals,...
02/12/2024

We’ve been busy launching the Hus of FRAKTA with IKEA: a high-end concept store in one of the world’s shopping capitals, the pop-up comes ahead of the official IKEA store opening in Spring 2025. The campaign - months in the making and a fortnight in the ex*****on from tease to launch - made sure to give the iconic FRAKTA bag the moment it deserves....

We’ve been busy launching the Hus of FRAKTA with IKEA: a high-end concept store in one of the world’s shopping capitals, the pop-up comes ahead of the official IKEA store opening in Spring 2025. Th…

That's a wrap on awards for 2024 – phew! We were properly made-up to find ourselves the agency that took home no fewer t...
22/11/2024

That's a wrap on awards for 2024 – phew! We were properly made-up to find ourselves the agency that took home no fewer than five awards - including three wins - at the PRCA Awards 2024. As ever, it’s as if not more gratifying to be up for a spread of work with three different client campaigns taking home trophies of one sort or another....

That’s a wrap on awards for 2024 – phew! We were properly made-up to find ourselves the agency that took home no fewer than five awards – including three wins – at the PRCA Awards…

Fireworks are a massive source of distress for many dogs, with nearly half of pet owners saying their furry friends are ...
01/11/2024

Fireworks are a massive source of distress for many dogs, with nearly half of pet owners saying their furry friends are affected by the noise. At the same time we wanted a story that would position Sky and NOW as the home of a great range of entertainment - particularly movies - over the November period as telly-land gears-up for the Christmas season and the battle for share of eyeballs over the festive period gets serious....

Fireworks are a massive source of distress for many dogs, with nearly half of pet owners saying their furry friends are affected by the noise. At the same time we wanted a story that would position…

We’ve been helping IKEA roll out the welcome mat – or should we say duvet – for a unique shopping experience this month....
23/09/2024

We’ve been helping IKEA roll out the welcome mat – or should we say duvet – for a unique shopping experience this month. The brief was to position the brand as the home of all things sleep (it’s not our first rodeo - years back we did a Breakfast in Bed Cafe and we’ve created TOG-ether bundles in the past as well)....

We’ve been helping IKEA roll out the welcome mat – or should we say duvet – for a unique shopping experience this month. The brief was to position the brand as the home of all things sleep (it’s no…

Rather marvellous news as our awards roll continued this week with the announcement of The Drum Awards 2024 shortlists. ...
21/09/2024

Rather marvellous news as our awards roll continued this week with the announcement of The Drum Awards 2024 shortlists. There’s a nom for our work with IKEA which saw us social newsjacking Balenciaga’s Towel Skirt, a campaign that caught the attention of the media and social media users alike and went somewhat wild. A cheeky social media post that generated hundreds of pieces of coverage and around 40 million impressions across Instagram, Tiktok and X....

Rather marvellous news as our awards roll continued this week with the announcement of The Drum Awards 2024 shortlists.  There’s a nom for our work with IKEA which saw us social newsjacking Ba…

An outrageous result this one - as we scored 20 noms at the Creative Moment Awards 2024. There are seven noms for our wo...
02/08/2024

An outrageous result this one - as we scored 20 noms at the Creative Moment Awards 2024. There are seven noms for our work with IKEA which saw us social newsjacking Balenciaga’s Towel Skirt, a campaign that caught the attention of the media and social media users alike and went somewhat wild. A cheeky social media post that generated hundreds of pieces of coverage and around 40 million impressions across Instagram, Tiktok and X. ...

An outrageous result this one – as we scored 20 noms at the Creative Moment Awards 2024. There are seven noms for our work with IKEA which saw us social newsjacking Balenciaga’s Towel Skirt, …

This week we've had the pleasure and privilege of working with Pepsi to launch the brand's most recent collaboration, br...
30/07/2024

This week we've had the pleasure and privilege of working with Pepsi to launch the brand's most recent collaboration, bringing together the worlds of football and fashion in a partnership with cult Spanish streetwear label, Pompeii. Hot off the heels of Spain’s international football success, Pepsi collaborated with the brand on a capsule collection that celebrates the beautiful game, on and off the pitch....

This week we’ve had the pleasure and privilege of working with Pepsi to launch the brand’s most recent collaboration, bringing together the worlds of football and fashion in a partnersh…

James (that's actually me, I am writing this and therefore referring to myself in the third person, it's weird), sat dow...
19/06/2024

James (that's actually me, I am writing this and therefore referring to myself in the third person, it's weird), sat down with Dean who founded Latte (a recruitment consultancy we use on a not-infrequent basis) as part of their Cut the BS Podcast series. He rambles about Hope&Glory culture, what you have to do as an agency to create and maintain a great culture, how the agency goes about hiring, what we look for in a candidate, what the culture is at the agency and also waffles about a goodly amount besides....

James (that’s actually me, I am writing this and therefore referring to myself in the third person, it’s weird), sat down with Dean who founded Latte (a recruitment consultancy we use o…

We were really proud that two of our campaigns shared three of the awards at the Purpose Awards EMEA – which are run joi...
07/06/2024

We were really proud that two of our campaigns shared three of the awards at the Purpose Awards EMEA – which are run jointly by Campaign and PR Week, which means we were up against the great and the good from across European adland. As it happened we were also the most-awarded agency at the event. You can read more about the whole thing (and see some of the other stunning campaigns that won and were shortlisted) in…...

We were really proud that two of our campaigns shared three of the awards at the Purpose Awards EMEA – which are run jointly by Campaign and PR Week, which means we were up against the great and th…

“We are delighted” is one of PR’s most over-used clichés. To the point that we ban it from use in press releases. First ...
31/05/2024

“We are delighted” is one of PR’s most over-used clichés. To the point that we ban it from use in press releases. First of all because it’s become so ubiquitous in quotes that it’s like wallpaper and second because, if you’re sending out a press release then it’s pretty obvious you’re delighted about it. Anyway. On this occasion we genuinely are delighted to have been named PR Week Best Place to Work for the second year in a row....

“We are delighted” is one of PR’s most over-used clichés. To the point that we ban it from use in press releases. First of all because it’s become so ubiquitous in quotes that it’s like wallpaper a…

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