The Social Club

I’m just about to run a goal setting workshop to support my members to grow their business but also to have more fulfilling lives in 2023 and beyond. Setting goals can really help you achieve this. I’m interested to find out what you think about goal setting. Do you struggle with it? Do you find goals useful for keeping focused and motivated? What are your tips for setting goals that help you achieve more of what you want in life?

Here are my top tips. I am recording a podcast on this subject so any questions you’d like answered do let me know.

Here are my top social media trends for 2023, the new platform features that show these trends and also crucially what they mean for you as a social media professional.

Tune in to my latest podcast episode to learn more (link in bio) and why not join me for a LinkedIn audio event to debate these with your peers (DM me for an invite or follow me on LinkedIn Kathryn Tyler).

What lies in store on social media next year? In my latest podcast I predict the 10 top social media trends for 2023, how the platforms are responding to these trends with new features and functionality and crucially what they mean for social media professionals. 🔗 link in bio 🔗

If you’re a freelance/business owner with no office party to go to come join us for an online Christmas cabaret on Monday December 19th at 8pm.

Link to register in bio 🔗

Are you adding hooks to your reels? They are a great way to get your audience to pay attention and keep watching.

There are different types of hooks and it’s a great idea to experiment with all types.

Call out hooks
Problem hooks
Curiosity hooks
Relatable hooks
Descriptive hooks

Try them in your content and see if they make a difference!

Make your mind up Meta. Mosseri said that hashtags don’t increase reach. But now you are saying to use hashtags to encourage exposure of your content 🙈🙈🙈

Could you earn more simply by changing your job title?

Season 3 of my podcast is now out and in the first episode I’m convincing everyone to stop calling themselves a Social Media Manager. Tune in to find out why.

🔗link in bio 🔗

Do you use marketing frameworks? We find them invaluable particularly for social media as it’s so complex and there are so many ins and outs. They can really help structure strategies and help build actionable plans.

Do you use Facebook Groups? Exciting changes are coming here’s the announcement https://bit.ly/3zMdqr6 or read on for my handy summary of the updates and what they mean for you:
1. Reels in Groups so you can share or access exclusive content
2. Easy event sharing of your Group events to Instagram to help promotion
3. Better customisation of your personal profile in Groups so you can have different information on your profile for one Group you use for business building versus another Group you use to connect to your local community.

How do you feel about these changes? Anything else you’d like to see come to Groups? Let me know below!

Introducing New Features to Facebook Groups | Meta We're announcing changes to Facebook Groups to help people engage more deeply with the things they care about.