Babyem

Babyem Babyem offers a range of services and courses to support parents, carers and childcare professionals

Babyem specializes in providing gentle, holistic evidence-based postnatal maternity nurse training, to childcare and health care professionals worldwide. Babyem's training courses are available online, face to face in London, and also in-house. In addition to their renowned training programs, Babyem offers a business membership program - The Babyem Business Academy - supporting childcare and babycare professionals to grow their business.

Some of the most important work happens while the world sleeps.While the house is dark and everyone else is resting, som...
01/09/2026

Some of the most important work happens while the world sleeps.

While the house is dark and everyone else is resting, someone is awake with a family who can't be. Steadying a first-time mother at 3am. Reading a baby who can't yet be understood. Turning an exhausted, frightening night into one a family can get through.

There's no audience at 3am. No headlines.

Just a professional who knows exactly what to do when a family has reached the end of what they can manage alone & does it with skill, warmth and not a shred of judgement.

This work is quiet, expert and largely invisible. To everyone who does it while the world sleeps, this is some of the most meaningful work there is.

This Sleeptember, we see you.

Tag someone who's been awake at 3am for a family who needed them.👇

01/09/2026

The hand position at the breast makes more difference than most people realise.

And most people have never been shown the one that actually works.

Here's what to teach:
→ Use the opposite hand to the breast being fed from
→ Place the palm on the baby's shoulder blades
→ Middle finger and thumb go either side of the neck
→ Reach up to the corner of the jaw, just underneath the ears
→ Heel of the hand rests on the baby's spine
→ Baby held in close and tight against mum

That hold gives mum control. It supports the baby's head without pushing it. It allows the baby to tilt and attach at the angle that makes a deep latch possible.

It's not complicated. But it changes everything about how the feed begins.

Save this. Share it with every breastfeeding supporter in your network.

📋 Want the full clinical guide to supporting breastfeeding families?

Comment CHECKLIST below and we'll send our free Maternity Nurse Checklist straight to your DMs.

Some days a child needs more sleep. Some days less. After swimming, they crash. And the schedule that worked beautifully...
31/08/2026

Some days a child needs more sleep. Some days less. After swimming, they crash. And the schedule that worked beautifully for one baby does nothing for the next.

None of that is random.

Dr. Lyndsey Hookway - paediatric nurse, IBCLC and researcher - on the mechanism underneath it: homeostatic sleep pressure. Every waking activity spends energy in the form of ATP, and spent ATP leaves adenosine building in the brain. Enough adenosine, and sleep stops being optional. While the baby sleeps, it's recycled - and the count restarts.

Which explains three things at once:
→ Why falling asleep can't be taught - it's automatic, like hunger
→ Why the same baby needs different amounts on different days - adenosine tracks energy spent, not hours passed
→ Why the expert consensus gives ranges, not numbers - up to an 8-hour spread of normal in a single age band (Hirshkowitz et al., 2015)

A parent whose baby 'failed' the nap schedule didn't do anything wrong. The schedule assumed an average baby, and averages fit almost nobody on any given day.

Comment PRESSURE and we'll send our free 4-part training with Lyndsey and Emma straight to your DMs.

29/08/2026

CMPA doesn't just show up in the gut.

It shows up on the skin, and knowing what to look for changes everything.

Here's what to watch for after a cow's milk protein exposure:
→ Blotchiness or swelling on the face
→ Redness around the mouth
→ Redness around the a**s
→ Blotchiness spreading down the face or up the body
→ Visible discomfort alongside the skin changes

These aren't random. They're a cluster.

And it's the cluster that matters, not any single symptom in isolation.

One blotchy cheek after a feed could be anything.

Blotchy cheeks, red around the mouth, red around the bottom, and a distressed baby?

That's a pattern worth taking seriously.

Save this. Share it with every professional and parent navigating unexplained skin symptoms right now.

📖 Want the full evidence on CMPA and infant allergy? Comment COLIC below and we'll send our free guide (10 Myths About Colic) straight to your DMs.

A mother who can't stop replaying her birth isn't ungrateful. And she isn't broken.Around 30% of women find some aspect ...
27/08/2026

A mother who can't stop replaying her birth isn't ungrateful. And she isn't broken.

Around 30% of women find some aspect of their birth traumatic, over 150,000 a year in the UK (Moore, 2018), and often the trauma wasn't the emergency. It was being unheard, dismissed, or rushed through decisions while exhausted and in pain. A "textbook" birth can traumatise. A crash caesarean, handled with kindness, might not. The perception is the injury.

Sarahjane West-Watson, BSc(Hons) pre- and postnatal specialist, on what the science shows: how trauma changes the way the brain files a memory (why flashbacks feel like re-living, not remembering), the four symptom clusters clinicians look for, why it hides behind "all new mums are tired," and why it's genuinely treatable, NICE recommends trauma-focused CBT and EMDR, through the GP or specialist perinatal services.

If any of this is your story: the Birth Trauma Association is there, and your GP can refer. It was real, and it's treatable.

And if you work alongside new families and want to understand this properly, recognising, supporting, referring, all within your scope, our Perinatal Mental Health course covers it in depth, accredited through OCN at Level 3 and 4.

Link in bio, whenever you're ready.

27/08/2026

Five or six feeds in 24 hours with long gaps between them is not a good sleeper.

It's a baby that needs closer attention.

A 4 month old still needs feeds throughout the night.

Not because something is wrong. Because that's what's biologically normal for this stage of development.

A baby that goes long stretches without feeding at this age isn't thriving on independence, they may be conserving energy because they need to.

Night feeds in the early months aren't a habit to break.

They're a biological necessity.

When families come to us proud that their newborn 'sleeps through,' that's the moment to ask more questions, not celebrate.

Save this. Share it with every professional and parent navigating night feeds right now.

📋 Want the full guide on what's normal in newborn sleep and feeding?

Comment CHECKLIST below and we'll send our free Maternity Nurse Checklist straight to your DMs.

If prolonged night waking leaves you reaching straight for nap timings, there may be more to assess.Split nights are a u...
26/08/2026

If prolonged night waking leaves you reaching straight for nap timings, there may be more to assess.

Split nights are a useful reminder that sleep rarely sits within one neat explanation.

Sleep pressure matters. Total sleep across 24 hours matters. But so do development, nervous system regulation, temperament, sensory processing, environment and the wider rhythm of family life.

For practitioners, this distinction is important.

A child who briefly wakes overnight is presenting very differently from a child who becomes fully alert for a prolonged period. And two children experiencing the same developmental milestone may respond very differently depending on their temperament and regulation needs.

This is why simple rules can only take us so far.
“Move bedtime earlier.”
“Reduce the nap.”
“Sleep breeds sleep.”

Any of these may be helpful in the right context, but none should replace individual assessment.

A more useful professional question is:
What combination of biology, development, regulation and daily rhythm might be contributing here?

That wider lens can help practitioners move beyond surface-level sleep strategies and towards more responsive, individualised support.

Within Babyem’s professional education, we place strong emphasis on understanding the child and family in context, not simply applying a predetermined rule.

Comment SPLIT and we’ll send you the link.

And save this one for the next time a client presents with a mysterious 2am party. 🌙

If another sleep consultant in your network would find this useful, send it their way.

Can we tell you about a fear we hear constantly from talented sleep coaches?"I'm great with families, but I have no idea...
24/08/2026

Can we tell you about a fear we hear constantly from talented sleep coaches?

"I'm great with families, but I have no idea how to actually build a business around this."

It's one thing to have the skills. It's another to know how to package them, talk about them, and get them in front of the right people. So many brilliant coaches stay small not because they're not good enough, but because nobody ever showed them this part.

Christina didn't expect much when she started Build, Thrive & Scale. But she followed the strategies Emma taught, and sold out her first program completely. She's now fully booked, with a waitlist.

That's not magic. That's a framework that actually works, taught by someone who's done it.

If the business side of this work has felt like the missing piece for you too, head to the link in bio to explore Build, Thrive & Scale 🌿

22/08/2026

The most reliable way to test for cow's milk protein allergy isn't a blood test.

It isn't a skin prick test.

It's removing the protein from the diet and watching what happens.

One to two weeks.

That's usually all it takes to see a clear difference, because babies with genuine CMPA are often so uncomfortable that when the trigger is removed, the change in their temperament is unmistakable.

Not subtle. Not gradual.

Entirely different baby.

And if nothing changes after a proper elimination period?

Then the cow's milk protein probably wasn't the problem, and you go looking elsewhere.

Simple. Free. Evidence-based.

Save this for the next time a family is two months into an open-ended elimination diet with no endpoint and no plan.

📖 Want the full evidence on infant allergy and gut health?

Comment COLIC below and we'll send our free guide - 10 Myths About Colic - straight to your DMs.

20/08/2026

Breast size has absolutely nothing to do with how much milk a woman can make.

Nothing.

The size you see from the outside is mostly fatty tissue.

It tells you nothing about what's happening inside.

The only structural difference in a larger breast is longer ducts, the milk-making glands, the actual functional tissue, aren't necessarily more numerous.

Not more grapes. Just more spread out.

So the next time a mother worries she 'won't make enough' because of her size, in either direction, she needs to hear this clearly.

Her body is not the problem.
Her size is not a prediction.
Her capacity is not visible from the outside.

Save this. Share it with every mother who's ever been given that look.

📋 Want the full clinical picture on supporting breastfeeding families?

Comment CHECKLIST below and we'll send our free Maternity Nurse Checklist straight to your DMs.

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The Strathmore Hotel, 41 Queen's Gate Gardens, South Kensington
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SW75NB

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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