ESR London

There’s a conversation very few people have about fashion and style.

It’s not about what you wear.
It’s about what you believe you deserve.

Because you can have the most carefully curated wardrobe in the world and still leave the house not feeling good. You can go through a complete image consultation and, three months later, find yourself repeating the same old patterns.

Do you know why?

Because self-image doesn’t change with new clothes.

Self-image is the perception you have of yourself — not how others see you, but how you see yourself internally. It’s built over years through comments you heard, mirrors that distorted, comparisons that hurt.

And it controls everything: the choices you make in your wardrobe, the photos you accept or avoid, how much you allow yourself to care for yourself.

The image consulting that truly transforms works there too.

Did you already know that?

Six students.
One van.
London, 1986.

No brand strategy. No content calendar.
No algorithm to optimise for.

Just six people who believed that fashion could be radical, personal, and true - at a time when that was not a selling point.

40 years later has given them their first retrospective. And walking through it feels less like a fashion exhibition and more like a quiet act of resistance.

This October (4-6), our ESR London & Berlin live coaching programme is happening near Brussels - and it includes a visit to ´The Antwerp Six’ at MoMu, next to color analysis, personal shopping and real time image consulting with feedback as well as networking, going out, and of course a lot of fashion talk…

Because the best way to understand what fashion and style can be, is to stand in a room where it already was.

Spots are limited. Get on the list.

Enrolments and more information:
[email protected]
[email protected]

Professional image consultants use this knowledge to align colour, context and the client’s objective.

It’s not about “which colour is prettier” — it’s about which colour serves that specific situation best.

Colour psychology isn’t a myth. It’s a field of study backed by decades of research in consumer behaviour, neuroscience and communication design.

And image consulting applies it on the most personal scale possible: on the body, within context and aligned with the client’s life goals.

What colour do you wear most often?

Everyone is getting their colours ‘done’ right now.

Celebrities. Influencers. Your neighbour.

And we love that colour is having a moment.
We really do.

But here is what bothers us about 90% we see:
It stops at the palette.

‘You are a bright spring. Here is your palette. Goodbye.’

No one asks: Which of these colours do you actually feel alive in? What does burgundy say about you in a job interview versus a dinner date? How do you use your palette when you stand in a shop, overwhelmed, on a Wednesday?

At ESR, colour analysis is the beginning - not the destination.

Theory without practice has no soul.

Want to know more and become a real colour and style expert?

Send us a message here or
[email protected]

It’s not superficiality. It’s neuroscience.

The brain uses cognitive shortcuts called heuristics to process the world more quickly. Visual appearance is the fastest shortcut of all — it’s processed before language, before logical reasoning.

Which means that before you say a single word in a meeting, interview or event, the other person has already built a narrative about who you are.

Image consulting exists so that this narrative becomes intentional, not accidental.

Our students learn how to read this process — and apply it with technical precision to their clients.

Save this video. It will change the way you look at your own wardrobe.

The study, published in Psychological Science, investigated judgements of attractiveness, likeability, trustworthiness, competence and aggressiveness — and all of them were formed within 100ms, with no significant changes even after longer exposure times.