Lexicon Leaders

Meet Samia Qamar who has recently joined Octus as Pakistan Site Lead and Regional HR Director.
Samia Qamar is a seasoned HR leader with global experience across healthcare, consultancy, hospitality, financial services, and technology. She is passionate about creating inclusive, high-performing workplaces and aligning people strategy with business goals to drive innovation and sustainable results. Her expertise spans talent and leadership development, organizational design, culture and engagement, DEI, and transformation initiatives. Recognized with multiple awards, Samia also serves on the AIM Advisory Board, is part of Stanford GSB’s LEAD Alumni community, and holds a Senior Certified Professional credential from SHRM (US).

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Meet Mr. Zunair Zafar who has recently joined as a Chief Operating Officer at LACAS.

Zunair Zafar is a Chartered Accountant and financial strategist with over 16 years of experience in financial management, business growth, and outsourced accounting solutions. Having served as CFO and successfully led large-scale financial transformations, he now helps businesses optimize their financial operations through cost-effective and technology-driven outsourced services. His expertise covers outsourced accounting and virtual CFO services, financial strategy and cash flow planning, cloud-based accounting and automation, as well as risk management, compliance, and financial controls. With a career spanning diverse industries such as education, technology, and services, Zunair focuses on enabling companies to cut costs—often by up to 50%—while enhancing transparency, efficiency, and sustainable growth.

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Meet Mr. Rizwan Butt, Chief Operating Officer at DWP GROUP OFFICIAL – CE Division

With over 30 years of experience in the consumer electronics industry, Rizwan Butt has played a key role in building and expanding some of the most well-known brands. Now serving as the Chief Operating Officer at DWP Group, CE Division, Rizwan leads the expansion of GREE Pakistan and EcoStar Pakistan in the home appliance sector. His expertise spans brand development, strategic planning, and operational excellence cementing his influence in Pakistan’s electronics landscape.

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Meet Mr Zubair Chaudhary he has been recently promoted to Chief Financial Officer at Central Power Purchasing Agency.

Zubair Chaudhry is a Chartered Accountant and finance leader with over 18 years of experience in Pakistan’s power sector,
international development, and audit. His career spans key roles at PwC, ADB,Engility Corporation, and IRG, with a strong focus on financial management, regulatory reform, and market development. At CPPA-G, he has played a pivotal role in advancing energy sector reforms, implementing ERP systems, and shaping financial strategies to support a sustainable and competitive power market. Known for his expertise in risk management and change leadership, Zubair is recognized as a key contributor to Pakistan’s energy transformation.

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Asma Jan Muhammad
Group Finance Director

Asma Jan Muhammad is a highly experienced finance leader with over 20 years in the Middle East, working across multinational and local holding companies. With dual Chartered Accountancy credentials (ICAP & ICAEW), an MBA, and PwC audit training, she specializes in corporate governance, financial planning, cost optimization, investor relations, and finance transformation. Asma has led major initiatives including mergers, ERP rollouts, and digital transformation, delivering measurable business impact across diverse industries like FMCG, oil & gas, retail, pharma, and shared services. She is also an award-winning author, blending corporate insight with creativity, and is passionate about ethical leadership, growth, and transformation.

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Meet Ali Khan who crowned as Marketing Champion & Ranked #1 Realtor by Emaar Pakistan.

Ali Khan, Business Partner at RIB | Real Estate Investment Benk, is a trusted name in Pakistan’s seafront property market. With over PKR 2 billion in sales and three years of experience, he has helped countless clients secure premium homes and profitable investments along the coast. Known for his honest advice, deep local expertise, and commitment to long-term relationships, Ali has built a reputation of excellence and trust—especially among overseas clients from the USA, UK, Canada, UAE, Saudi Arabia, Oman, and Kuwait. Celebrated for breaking records, Ali achieved 10 successful deals at HMR Waterfront in just 25 days and played a key role in RIB’s PKR 1 billion milestone, honored by top real estate figures Chairman HMR Waterfront Haji Rafiq Pardesi & Hasnain Pardesi. Ali Khan’s success is more than numbers—it's about trust, transparency, and delivering exceptional returns to clients worldwide. A record-breaker, a connector, and a name you can trust in seafront real estate.

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Meet Hafeez Qazi who is currently serving as Director at ICMA Pakistan.
Hafeez Qazi is a seasoned academic and finance professional with over 25 years of international experience across the UK, Europe, Central Asia, and Pakistan. He specializes in Accounting, Finance, and Management, with a strong background in accounting & finance, corporate governance, and many other disciplines. Having won “Accountant of the year” award in 2014 from Association of International Accountants in the UK, he is well recognized in his field. Currently serving as Director of Technical Support & Practice Development (TSPD) at ICMA Pakistan, he leads technical, and industry upskill of the professional practicing members and consultants. He has previously served at senior positions at Air University, Ansar Global UK Ltd, Shifa International and Colony Group of Textiles (listed group). He is a fellow member of ICMA, AIA (UK), MS in Accounting & Finance and corporate certified director.

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Asma Yusuf,
Director HR, National Foods Limited,

Asma Yusuf is an accomplished HR leader with nearly two decades of experience driving impactful people strategies across leading organizations. Currently serving as Director Human Resources at National Foods Limited, she leads the company’s human capital agenda, focusing on organizational culture, talent development, and employee wellbeing. Prior to this, Asma held the role of Chief People Officer at KFC, where she played a key role in transforming HR practices and aligning leadership with a future-focused people strategy. Her extensive tenure at Unilever Pakistan Limited spanned over a decade in diverse local and global roles—including Head of People, Experience & Operations for Pakistan, Sri Lanka, and Bangladesh, and Global Expertise Manager for the Unilever Future Leaders Program. Her work in sustainability, diversity, and inclusion at Unilever further reflects her deep commitment to responsible business and purpose-led leadership. Asma began her career at Sidat Hyder Morshed Associates as a consultant, laying the foundation for her people-centric approach. Based in Karachi, she is recognized for her passion for culture-building, inclusion, and employee wellbeing, and continues to champion environments where people can thrive, perform, and grow.

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Salim Ghauri,
CEO, NETSOL Technologies Limited

Salim Ghauri is the Founder and CEO of NETSOL Technologies, a global IT firm specializing in asset finance and leasing solutions. Under his leadership, NETSOL has become Pakistan’s top IT exporter, serving Fortune 500 companies worldwide. With nearly 40 years of experience, he is considered a pioneer in Pakistan’s tech industry. He authored two books sharing his journey to success and founded NSPIRE, a business incubator for startups. Salim has received multiple awards, including the Lifetime Achievement Award, Teradata IT Excellence Award, and “Top IT CEO of Pakistan” by PakWired. He was also honored by CIO Magazine for global tech leadership. Beyond business, he serves as the Honorary Consul of Australia for Punjab and is a respected international speaker. Passionate about education and philanthropy, he launched the NETSOL Education Support Program, supporting over 650 students from underprivileged backgrounds. Salim Ghauri continues to inspire as a leader, mentor, and changemaker.

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Azam Jamil,
Former Minister of the State,

Azam Jamil is a distinguished leader in hospitality, corporate training, and personal development, with a rich career that spans diverse industries and global markets. From his role as Chief Hospitality Officer at Ambiance Hotels to leading impactful initiatives at Serena, Hashoo, and Akhuwat, he has consistently driven professional excellence and organizational transformation. His collaborations with top banks, multinational firms, and academic institutions have further established him as a dynamic trainer and strategic advisor. Outside the corporate arena, Azam brings a uniquely diverse background as a former national tennis champion, licensed commercial pilot, musician, and sought-after motivational speaker. His public service roles—including Minister of State for Tourism Coordination and Chairman of the Pakistan Tourism Development Corporation—highlight his dedication to national progress. As a certified CPD Life Coach, he continues to inspire and mentor individuals and organizations, fostering growth, leadership, and meaningful change across all spheres of life.

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Asif Peer
CEO, Systems Limited

Asif Peer is the Chief Executive Officer, Managing Director, and Board Member of Systems Limited, as well as the CEO of TechVista Systems in Dubai. With over 19 years of experience in the information technology sector, including 13 years with Visionet Systems Inc., he brings deep industry expertise and visionary leadership. His primary focus is on creating job opportunities in Pakistan and working alongside the public sector to attract Foreign Direct Investment. Having returned to Systems Limited—the company where he began his career—Asif has led significant improvements in quality standards, project delivery, and operational efficiency. Under his leadership, Systems Limited has grown into one of Pakistan’s leading IT and BPO service providers, while TechVista Systems continues to expand its footprint across the Middle East. He remains committed to nurturing the next generation of IT leaders in Pakistan and strengthening the global presence of Systems Limited and its affiliated companies.

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Ahsan Khan
CEO, Dawlance

Umar Ahsan Khan is a seasoned executive with over 30 years of experience, including 15 years in top leadership roles across national and multinational organizations. Known for leading transformational change, he specializes in steering companies through complex environments, driving operational excellence, and executing growth-focused strategies. With a strong passion for sustainability, innovation, and data-driven decision-making, he consistently delivers results that align business goals with long-term impact. Beyond his executive roles, Umar is a mentor and coach dedicated to empowering individuals and building a legacy rooted in empathy and purpose. He has served on numerous boards and committees, including leadership positions at the Marketing Association of Pakistan, OICCI, HRSG, Avanceon Limited, and Thal Limited. His expertise spans finance, strategy, M&A, supply chain, marketing, and business transformation—making him a trusted advisor and growth architect. Umar holds an MSc and BSc in Accounting & Finance from the London School of Economics and is a Certified Director. He has completed executive programs
at Harvard and Cranfield and is fluent in English, Urdu, and Punjabi, allowing him to lead effectively across diverse cultural and business environments.

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