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Home Fragrance Academy

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We started making wax melts on our kitchen table. Six years later we'd built and sold a £7.5M home fragrance business.

Now we help small product brands do what we did. Start with the free Consistent Sales Gameplan 👇

11/08/2026

One of my biggest business goals was to fill a Royal Mail lorry.

When we started making wax melts from home, that goal felt impossible.

But I always imagined the day a Royal Mail lorry would arrive to collect our orders.

The first time it happened, I stood there in complete disbelief.

Seeing every parcel we'd packed loaded onto that lorry was a moment I'll never forget.

Then came Black Friday 2023...

We didn't just fill one lorry. We filled more than one.

That feeling was even more surreal than the first.

Big Black Friday weekends don't happen overnight. They happen because of the work you do beforehand.

If you're hoping to make this your biggest Q4 yet...

Now is the time to start planning.

10/08/2026

In 2023, Cosy Aromas had its biggest Q4 ever.

We didn't stumble into it. We planned for it - properly - months in advance.

We knew exactly what we were launching and when. We had our Black Friday strategy mapped out to the day.

Our emails were written. Our content was planned. Our ads were ready. The team knew exactly what was happening and when.

When the doors opened on Black Friday, we did over £85,000 that weekend.

If you want to get a copy of our Black Friday checklist, just comment the word BLACK and I'll DM it.

08/08/2026

Your pricing should never be based on or inspired by your competition.

Pricing your wax melts and candles to make a profit is key to your business, not only surviving but also growing and scaling.

If you want to check your pricing is right and get your own working calculator, comment the word PRICE, and I'll send it over.

07/08/2026

The first time I hit £1000 in sales was just 8 months after launching the business!

It was an incredible feeling, and I was so proud, but also lost for words.

I couldn't believe that the wax melts I was making in my tiny kitchen were loved by so many people that I could sell £1000 in a single day.

This was the first ever Black Friday for Cosy Aromas, and I went on to grow the event, through trial and error, to hit £85K in a weekend!

What goal are you aiming for this Black Friday?

06/08/2026

Already got the £500k Q4 Sales Plan...

..but want someone to look over your strategy before Christmas?

If you've already worked through our £500k Q4 Sales Plan but would love an expert to review your strategy before the busiest season of the year...

Leave a comment below.

We'll get in touch via DM to chat about a personalised Q4 Strategy Review.

05/08/2026

Q4 was always our biggest quarter.

We got better at it every single year - and by 2023, we had a system that worked so reliably we knew roughly what the numbers would look like before the quarter even started.

That's what a proper Q4 plan makes possible.

Comment the word BLACK and I'll send you our free Black Friday Checklist.

04/08/2026

For 51 weeks of the year...
I don't recommend emailing your customers multiple times a day.

Black Friday is different.

People expect offers. They're actively looking for deals. They're checking their inbox more than ever.

If you're not showing up, someone else will.

One email on Friday morning isn't enough.

Your customers are busy. They're shopping. They're working. They're looking after the kids.

They won't all see the first email.
That's why we'd email throughout the weekend. And the day.

The biggest mistake we see? Businesses send one email...
Then sit back and hope.

Hope isn't a marketing strategy.
Will a few people unsubscribe?

Probably.

And that's okay.

I'd rather lose a handful of subscribers than miss thousands of pounds in sales from the people who wanted the reminder.

Want to know exactly what you should be doing before Black Friday?

Comment BLACK 👇

We'll send you our free Black Friday Checklist so you don't miss a thing.

03/08/2026

Black Friday is the biggest event in retail, and it's no different for wax melt and candle businesses.

Black Friday was the one time of the year we'd switch up our whole thought process with email marketing..... and it paid off!

We hit £500K in Q4 alone.

If you follow the right plan, there is no limit to what you can achieve.

For a copy of our Black Friday Checklist, just comment the word BLACK and I'll send it over 😊

P.S. It's free

01/08/2026

A no-brainer offer is what you use to get new customers through the door.

Sit down today and think about how you can introduce one into your business.

31/07/2026

Q4 was always our biggest quarter.

We got better at it every single year - and by 2023, we had a system that worked so reliably we knew roughly what the numbers would look like before the quarter even started.

That's what a proper Q4 plan makes possible.

If you comment the word BLACK I'll send over a free Black Friday checklist.

If you want to get access to the full Q4 course, let me know in the comments 😊

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