19/03/2026
I spent over £20k on marketing before I was ready
I wish I knew this sooner.
At the time, it made sense.
Hire support.
Get things moving.
Focus on what you’re good at.
And I do believe in getting support.
But when you’re outsourcing things like your website, copy, ads or content before you’re clear on your work…
it can end up feeling like you’re throwing money at something and just hoping it clicks.
Because if you’re not clear on:
→ who you’re speaking to
→ what they’re actually navigating
→ the transformation you’re offering
no one you hire can be clear for you.
Things start to look better…
but they don’t actually work better.
You end up with:
→ followers who aren’t actually your people
→ content that sounds fine but doesn’t land
→ a website that looks polished… but doesn’t convert
→ high engagement from people telling you how inspiring you are… but no sales
→ or finding yourself in conversations (or even containers) with clients you know aren’t quite right
From the outside, it looks like things are working.
But underneath… something’s off.
What I’ve found now is that I’d take a handful of the right people in my world over thousands of the wrong ones.
Because that looks like:
→ conversations that actually go somewhere
→ clients who get real, lasting results
→ work that feels clean, not forced
→ and selling that doesn’t feel like convincing, it just feels like the next natural step.
This is why inside AVA, we start with getting you clear on:
→ your offers
→ your aligned clients
→ and how to actually express that in a way people recognise themselves in
So that when you show up, you’re speaking clearly about your work, attracting the right people into your world, and having conversations that don’t just stay as “this was so helpful”, but actually go somewhere.
Doors for AVA close this Sunday. Details in comments.