15/06/2026
✨Delighted to join the Creative Commerce panel at Tech in Ghana - London Edition, alongside an incredible group of founders, operators and creators.
Alongside of HYPHNT, kjowusu of Akuna Wallet, Esther Akinola and Birgit Lewinski, both bossing it at LinkedIn, we covered everything from staying authentic and monetising your brand to payments infrastructure, using data effectively and turning an audience into a business.
One thing that stood out to me: the conversation has changed.
The focus is no longer just on building an audience. It’s on building sustainable businesses.
It was great to draw on my experience of launching and growing the 3am Girls brand at the Daily Mirror and to discuss what today’s creators can learn from that journey.
We also explored a less-discussed reality of the creator economy: navigating a PR storm and protecting your reputation when things don’t go to plan.
👏Huge thanks to Akosua Annobil the founder and driving force behind Tech In Ghana, for building such a powerful platform and for consistently creating spaces where meaningful conversations, connections and opportunities can thrive, to our excellent moderator BLISS • KINGG and the entire Tech In Ghana team for another fantastic event.
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