Evolving Lane

Getting there 💪🏼🙏🏼 the hard work pays off...

It has never been better time to start your own business.

What are you wanting for?

Building your online store DAY 6 |
Advertising

In most cases, the cheapest, easiest, and most predictable way to bring new visitors is Facebook ads.

We will also advertise on the following platforms:
1. Instagram
2. Google
3. Tiktok

Facebook ads always consist of 3 levels:
• CAMPAIGN (enter the budget of the ad and the purpose of the ad here)
• AD SERIES (at this level we specify the target audience of the ad, who will see the ad and on what devices and surfaces the ad will appear)
• ADVERTISEMENT (at this level we specify where the link on the ad will lead, and here we enter the text of the ad and enter the image / video that will be seen)

There will be more covered in the course. Make sure you follow us to learn more also check out the online course.
Link in Bio

Building your online store
DAY 5 |
Marketing

E-MAIL MARKETING: We need to be prepared that most people will not shop on their first visit.

Email marketing creates an opportunity for us to start building relationships, sending reminders, promotions or content that will help with the purchase.

E-MAIL MARKETING
AUTOMATIONS: Email marketing automations allow us to build the
"first impression" of the first few weeks in advance.
• Abandoned cart automation
• Welcome email series
• Set up automation for customers of a specific product

INFLUENCERS
1. Where to find them.
2. How to communicate with them.

A lot of people believe that influencer marketing alone can make a business successful, but that's a huge misconception. It's just a tool to promote your brand and build trust.

Building your online store DAY 4 |
Suppliers

1. You will find a European or domestic manufacturer / wholesaler directly (typically on
Google)
2. You will find your supplier on a
European site specifically for wholesalers (eg Zentrada)
3. Obtain your products from Alibaba or Aliexpress

Building your online store
DAY3 |
Setting up your site

1. Buying a domain name: Using Godaddy.com

2. Register to Shopify to sell physical or digital products around the world.

3. Creating your first products.

Building your online store
DAY 2 |
Website Wireframe

It should include:
• Opening image
• Link to a product page
• Product categories with images or videos
• Clickable action button
• New products
• About us text where you describe your shop or website
• Other product Categories
• Other best selling or related products
• Featured products and how to's etc.
• Inspiratons ( insta post from customers, feedbacks and reviews)
• Gift offers. sales or deals.
• Footer links: ( Contact us, Policies, Refunds, Shipping details, FAQ etc.)

Obviously your wireframe will change by time you creating your own shop so no worries to take some ideas from other sites, you can change this later anyway, this way you will no longer procrastinate.

Use examples and inspirations as it will benefit you. Try to build your wireframe on this examples.
For more info please follow us.
And check out our online course->
Link in bio.

Building your online store Day 1
Picking your niche

When you’re starting your business you will have limited options.
So you will need a more focused business idea than the others.
That's exactly what we will cover in this module.

Bonus: Business idea and product test criteria.
There is many ideas swirling in your head when you need to decide such a question. And it can be daunting I know.

There is 5 Laws I usually follow when such a question coming to my mind and the best way if you can visualize all in one place.

In total there is 15 questions which
1 prefer to answer before launching a product or service or any other ideas related to business.
You will find this form in our Online course.
Link in Bio

Building your online store DAY 6 |
Advertising

In most cases, the cheapest, easiest, and most predictable way to bring new visitors is Facebook ads.

We will also advertise on the following platforms:
1. Instagram
2. Google
3. Tiktok

Facebook ads always consist of 3 levels:
• CAMPAIGN (enter the budget of the ad and the purpose of the ad here)
• AD SERIES (at this level we specify the target audience of the ad, who will see the ad and on what devices and surfaces the ad will appear)
• ADVERTISEMENT (at this level we specify where the link on the ad will lead, and here we enter the text of the ad and enter the image / video that will be seen)

There will be more covered in the course. Make sure you follow us to learn more also check out the online course.
Link in Bio

Building your online store DAY 5 |
Marketing

E-MAIL MARKETING: We need to be prepared that most people will not shop on their first visit.

Email marketing creates an opportunity for us to start building relationships, sending reminders, promotions or content that will help with the purchase.

E-MAIL MARKETING
AUTOMATIONS: Email marketing automations allow us to build the
"first impression" of the first few weeks in advance.
• Abandoned cart automation
• Welcome email series
• Set up automation for customers of a specific product

INFLUENCERS
1. Where to find them.
2. How to communicate with them.

A lot of people believe that influencer marketing alone can make a business successful, but that's a huge misconception. It's just a tool to promote your brand and build trust.

Building your online store DAY 4 |
Suppliers

1. You will find a European or domestic manufacturer / wholesaler directly (typically on
Google)
2. You will find your supplier on a
European site specifically for wholesalers (eg Zentrada)
3. Obtain your products from Alibaba or Aliexpress

Building your online store DAY3 |
Setting up your site

1. Buying a domain name: Using Godaddy.com

2. Register to Shopify to sell physical or digital products around the world.

3. Creating your first products.

Building your online store Day 2 |
Website Wireframe

It should include:
• Opening image
• Link to a product page
• Product categories with images or videos
• Clickable action button
• New products
• About us text where you describe your shop or website
• Other product Categories
• Other best selling or related products
• Featured products and how to's etc.
• Inspiratons ( insta post from customers, feedbacks and reviews)
• Gift offers. sales or deals.
• Footer links: ( Contact us, Policies, Refunds, Shipping details, FAQ etc.)

Obviously your wireframe will change by time you creating your own shop so no worries to take some ideas from other sites, you can change this later anyway, this way you will no longer procrastinate.

Use examples and inspirations as it will benefit you. Try to build your wireframe on this examples.
For more info please follow us.
And check out our online course->
Link in bio.