University of Liverpool Management School

Are we heading for another nerve-racking England V Spain final at the 2026?

A state-of-the-art forecasting model created by Dr Benjamin Holmes and Professor Ian McHale, from our Centre for , predicts just that!

They’ve run 1K tournament simulations, factoring in a wide range of data, from stats and team dynamics to weather forecasts, and found out who’s most likely to:
📈 Reach the final
🏆Lift the trophy
🏃‍♂️‍➡️⚽ Win the Golden Boot

Read the full story! Link in comments

NEW BLOG! 🪙

𝗖𝗿𝘆𝗽𝘁𝗼𝗰𝘂𝗿𝗿𝗲𝗻𝗰𝗶𝗲𝘀: 𝗵𝗼𝘄 𝘁𝗵𝗲 𝗳𝗲𝗮𝗿 𝗼𝗳 𝗺𝗶𝘀𝘀𝗶𝗻𝗴 𝗼𝘂𝘁 𝗱𝗿𝗶𝘃𝗲𝘀 𝗽𝗼𝗼𝗿 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀

Research by Professor Charlie Cai (from University of Liverpool ) and Dr Ran Zhao (from Fowler College of Business) shows that plays a significant role in driving poor investment decisions in the crypto market.

Their study introduces a new measure of salience bias and demonstrates how attention-grabbing price spikes can distort investment decisions, particularly among less sophisticated and risk-seeking investors.

Read our blog to find out more! Link in comments

This month, our MBA students and colleagues will join Alex Rigby and a team of runners to run 5k every hour, on the hour, for 24 hours straight along the Merseyrail network to help raise funds for Centre 56.

Centre 56 is a Liverpool-based charity founded in 1973, the first domestic abuse refuge outside London. Today it provides childcare, crisis support, food parcels, legal advice and safe spaces for children and families escaping domestic abuse.

Good luck to our students, colleagues and runners and supporting this worthwhile cause.

There’s still time to register for the next Open Evening:

📅Wednesday 10 June 2026
⏲4.30 - 7pm
🗺Brett Building, Oxford Street, University of Liverpool, L7 7BD

Discover more about the MBA and MBA including:

🟢 our European study trip
🔵 personal support from a career coach
🟡 access to industry leading guest speakers
🟣 part time and full time study options.

Chat with students, alumni and our admissions team and attend a taster lecture exploring the impact of AI on strategic leadership.

Register https://www.liverpool.ac.uk/management/study/mba/open-evening/

A team of final year BA Business Management students were invited to Manchester based education charity The Tutor Trust, to present a Talent Attraction Strategy that they developed as part of a Business Simulation Module.

Well done to Amy, Alex, Kamila and Lily 👏

Read full news story here ➡️: https://www.liverpool.ac.uk/management/news/stories/title,1557835,en.php

Register for our June open days here ➡️: https://www.liverpool.ac.uk/undergraduate/open-days-and-visits/on-campus-events/register-for-open-day/

Final year BA Business Management students showcase talent strategy to industry partner | Stories | Management School | University of Liverpool News articles from The University of Liverpool Management School.

Choosing where to study an MBA is a big decision.

Here’s why student Leighanne chose Liverpool:

‘The School stood out for its strong reputation as a Russell Group, red-brick institution, combined with a practical and career-focused approach to learning. Its emphasis on real-world application, alongside a diverse cohort of professionals, made it particularly appealing.’

Could an MBA at Liverpool help take your career to the next level?

Join us for our MBA open evening to explore the and MBA. Chat with the team, students, alumni and discover what studying at Liverpool could mean for your future.

📅Wednesday 10 June
⏲4.30 - 7pm
🗺Brett Building, Oxford Street, University of Liverpool, L7 7BD
🔗 Register https://www.liverpool.ac.uk/management/study/mba/open-evening/

Read Leighanne’s full story https://www.liverpool.ac.uk/management/study/mba/student-stories/leighanne-jones/

BA Marketing students recently attended an industry event, working on a live creative brief, with students from other universities.

Congratulations to the following students, who were part of the top 3 winning teams:
🥇 Amber Williams
🥈 Freya Davison
🥉 Alexandria Lacey

Read full news story here ➡️: https://www.liverpool.ac.uk/management/news/stories/title,1557442,en.php

NEW BLOG!

While today’s twentysomethings rely heavily on technology for entertainment and social interaction, they’re also showing increasing signs of . So, what can brands do to reconnect with ?

Professor Michael Haenlein, Dr Rachel Ashman and alumnus Dr Oliver Buckley’s investigation underlines the potential of to enrich activities and foster deep, authentic connections with .

They present a model that describes the core dynamics of and provides practical guidance for brands to develop effective strategies.

Read our blog to find out more! Link in comments