23/08/2026
The prices flipped. In 1911 a mason cost about £2 a week and the Portland stone was the expensive bit. Today the stone is cheap and the mason is £250 a day, if you can find one — there are only a few hundred left doing proper carved work in this country. Ornament used to be the affordable part of a budget. Now it’s the most expensive thing you can ask for.
The bigger reason: you physically can’t build that wall anymore. Modern insulation standards mean the wall becomes a layered assembly — frame behind, insulation in the middle, something thin on the front. The moment the brick stops holding anything up, it’s cladding. And once it’s cladding, the only questions are weight, fixing and fire rating. Brick slips win all three. Post-Grenfell that tightens again, pushing everyone toward tested proprietary systems rather than anything drawn from scratch. Solid masonry, deep reveals, real depth in a facade — all of that dies with the cavity.
Then procurement finishes it off. You can’t value engineer the sprinklers or the fire strategy. The envelope is the only place left with discretionary cost, so every cost-cutting exercise lands on the one thing everybody can see.
So what we lost isn’t craft. It’s mass and depth — shadow, reveal, the sense that the surface is the edge of something solid rather than a 20mm skin. That reads as cheap, even though the building is warmer, safer, tighter and far cheaper per home than anything Edwardian.
But it’s still possible. Goldsmith Street. Marmalade Lane. Same regs, roughly the same budgets, and they feel solid.
The constraint is real. It just isn’t total.