29/06/2022
⚠️ PARENT ALERT ⚠️
This is Huggy Wuggy - a sinister character that children are coming across online.
Parents are being urged not to let their children watch terrifying TikTok and YouTube videos of the killer teddy.
The bear sings about "hugging and killing" and asks those watching to "take their last breath".
Police have issued a warning over the character after some kids have been seen recreating the bear's actions on the playground.
One line says: "I could hug you here forever, til you breathe your last breath together."
It continues: "My teeth sharp and ready, in my grasp, yeah they're deadly".
The blue bear also invites people to "lean in for a spine-breaking embrace".
For further advice checkout the Safer Schools NI App:
Top Tips for helping your children :
If your child hasn’t mentioned Huggy Wuggy or Poppy Playtime, don’t name it. You may pique their curiosity which in turn could lead to them searching out the content for themselves on platforms they might have access to.
If you hear a child in your care mention Huggy Wuggy, pause and remain calm. It could be that they have overheard conversation about in school or online, it doesn’t necessarily mean they have viewed content or have a full understanding of who Huggy Wuggy is.
Ask them about the content they enjoy watching online, and if anything they’ve seen has ever made them or their friends upset or scared.
If they have seen anything upsetting, reassure them that they are safe. It’s important children know they can come and speak to you without fear of judgement. If necessary, ask them to show you the video or game, and follow appropriate reporting procedures if you are concerned.
If you see content on social media or in the news regarding Huggy Wuggy or Poppy Playtime, think before you share it publicly. It may be more helpful to share a credible article with practical advice privately, e.g. through private messaging.
Use our Trusted Adult Resources to teach young people about the importance of seeking help if something worries or upset them.
If your child is having nightmares or is anxious about something they’ve watched, it’s important to have a conversation about expressing their feelings. You can use our emotions journal to help your child express complex emotions.
Read our Online Safety Review of Poppy Playtime to learn more about the game and download our Safety Briefing.
Refer to our Online Challenges article for more information on responding to challenges.
