25/08/2026
I used to lose weeks to decisions I could have undone in an afternoon.
A new offer, a new ad campaign, a new way of running the week.
All of it agonised over like the whole business was riding on it.
Always leaving me in a state of paralysis and frustration.
Bezos splits decisions into two doors.
Go through a type 1 and you canāt come back. [one-way door]
Go through a type 2 and if you donāt like the room, you walk straight back out. [two-way door]
Around 80% of what we sit and agonise over in business is a type 2 door.
So now I check which door Iām stood in front of, and if itās a type 2 I give myself permission to walk through it and find out.
Which is how you move fast without being reckless.
This is a snippet from a private mastermind I ran for my clients recently.
Comment MOMENTUM and Iāll send you the whole thing.