AB Coaching

AB Coaching I work with all ages and levels of ability! Feel free to drop me a message so we can discuss your needs and tailor a plan to suit you!

Award-winning Online Coach
First Class Honours Degree in Nutrition | Postnatal Specialist
Helping you achieve sustainable fat loss, strength & real confidence!
📲 All online coaching and 8 Week Transformation Challenges run via my AB Coaching App! I have a degree in Sports and Exercise Nutrition alongside this I hold a number of other level 5 qualifications in Nutrition �
I’m a level 3 qualified

gym instructor & personal trainer �
I am level 3 qualified in pre & post natal exercise and run mother & baby exercise classes �
I run kids circuit classes �
Online coach �
Recipe Books �
First Aid Trained & Insured �

Im based at Elite Fitness in Goole �
Im offer a number of services such as personal training sessions, online coaching, 8 week transformation challenges, training plans, nutrition plans etc.

24/08/2026

You know the phrase ‘been there done that’? That’s me in the fitness industry. I’ve been there and done it all and learnt the hard way - so you don’t have to.

From Beyoncé’s maple syrup diet, raspberry ketones, any random pdf workout document I could get my hands on & even 2 bodybuilding competitions. Guess what worked long term… none of it 😂

Fast forward to how Ive spent the last 9 years? I’m a highly qualified coach, personal trainer, gym instructor, spin instructor, both mat and reformer Pilates instructor AND I’ve got a degree in nutrition, a specialism in pre and post natal exercise & I even have a qualification in eating disorder awareness. That combined with the fact I am a firm believer that you shouldn’t need to give up anything in order to achieve your goals! I preach a balance to all my clients. I’ve spent the last 9 years striving to build a business around becoming the coach I so desperately needed back when I first ‘got into fitness’.

I’ve trained through 2 pregnancies ( I actually did a 10k race & a Hyrox during my second at pregnancy), I’ve rebuilt myself post partum, I’ve run a marathon and I’m the strongest, fittest and healthiest version of myself. But I equally bloody love a good wine, pizza and I eat chocolate most days.

If you want help to find a perfect balance with it all when we live in a minefield of misinformation or just gain some more understanding on nutrition, get a bit stronger or work towards your fat loss goals? Im your girl 🫶

23/08/2026

The Italian housewife day in the life continues ✨

However it’s what I do in a morning because when I decided to film this on Friday I didn’t expect to leave to meet a friend for coffee at 3pm and not return until 4am heavily intoxicated on pina coladas 😮‍💨🤣

Started the day with breakfast and a play with the kids, we got ready and headed to the mall - having Zara less than a 10 minute drive away is dangerous let me tell you. We came back had an early lunch, topped myself up with another coffee, made pancake mix for Saturday morning crepes & then filmed a new workout for September 8 week challenge. Hopped in the shower & the rest is history 😅

The June 8 Week Transformation Challenge progress photos 🤩👏🔥One of my favourite things about running these challenges is...
22/08/2026

The June 8 Week Transformation Challenge progress photos 🤩👏🔥

One of my favourite things about running these challenges is seeing just how different everyone’s goals are. Not everyone joined to lose weight! Some wanted to lose body fat, some wanted to build muscle and strength, some wanted to feel fitter and more confident, and others simply wanted to get back into a routine and start prioritising themselves again.
And that’s exactly why I’m so proud of every single person taking part because they’ve all absolutely smashed it working on their own goals! ❤️

Progress isn’t always about the number on the scales, and these photos are just a small part of what everyone has achieved over the challenge. The consistency, effort and changes they’ve made along the way have been incredible.

Swipe through to see some of the amazing progress from the June Challenge! (If you’re seeing this on Instagram this is just a handful of the pictures the full album is on my FB!)

Well done to every single one of you! The winner of the £500 cash prize will be announced next week 👀

September challenge starts in just a couple of weeks and I’m so excited 😍

All the 2027 challenge dates and sign up was released this week so if anyone wants to secure a space early let me know 🫶

*side note - I don’t share anyone’s photos without permission!! There’s a participants who’s photos haven’t been shared. I always ask first & you don’t have to say yes just because you’ve joined a challenge or coaching so don’t ever let that put you off signing up to work with me. If it’s not something you feel comfortable it’s absolutely fine ☺️

The official 2027 8 Week Transformation Challenge sign up is now open! 🥳After another year of completely sold out challe...
20/08/2026

The official 2027 8 Week Transformation Challenge sign up is now open! 🥳

After another year of completely sold out challenges I cannot believe, the January challenge already has a quarter of the spaces filled - by August?! 🥹🫶

If you’ve done one of my challenges before, you’ll notice a few changes for 2027 👀

I’m giving the whole challenge a refresh including new features and updates to the AB Coaching App. This will help to make everything clearer, easier to follow and even better for keeping track of your progress throughout the 8 weeks.

The challenge is still completely tailored to you, your goals and your lifestyle. Whether you want to lose weight, get back into a routine, improve your fitness or simply have some accountability, you can choose to train at home, in the gym or do a mixture of both.

You’ll have everything you need in one place through the AB Coaching App! With your training, nutrition, support and progress all there to follow throughout your challenge. Don’t forget because everything is on the app you can access from anywhere in the world too 🌍

AND if you sign up before 1st October, you’ll get the early-bird price 🫶

There are multiple 2027 start dates to choose from, but spaces on each challenge are limited.

If you want any more information, have any questions or want to sign up to any of the challenges?! Just pop me a message now ☺️

19/08/2026

Bought a reformer to do my workouts at home… I fear I have influenced them a little too hard 😂

But honestly, I’ll take it 🥹

They’ve watched me train their whole lives (both of which started their fitness journeys from my bumps & babies exercise classes at 6 weeks PP 😂) and now they want to copy me.

As much as I’d quite like (& NEED) 10 minutes to myself sometimes, I do actually love that they see exercise as something normal, enjoyable and just part of everyday life.

Not punishment. Not something you have to ‘earn’ your food with. Just something we do because it makes us feel good, happy and strong!

If they grow up seeing their mum prioritise herself, look after her body and enjoy moving… I’ll happily keep sharing my reformer ❤️

18/08/2026

& just like that we are already 1 year into our little Italian adventure 🍋

We’ve had the most incredible year exploring, soaking up everything Italy has to offer and enjoying all the sunshine. We’ve met some fabulous people along the way too 🫶

La Dolce Vita 🍕🇮🇹

Ever wondered where you could be 9 months from now? Here. You could be here, you could be 30lbs down, have lost over 6 i...
17/08/2026

Ever wondered where you could be 9 months from now?

Here. You could be here, you could be 30lbs down, have lost over 6 inches from your waist and hips and countless others from absolutely everywhere, you could be the strongest and fittest version of yourself. You could be in a solid routine and workout 3 times a week - not only for the physical benefits but because you’ve realised how amazing you feel mentally for it too! You could have found a way of life that allows you to go out and enjoy life, stay on track with your progress and know that you can continue it long term because it’s all become second nature to you now.

That’s what Holly did 🫶

She’s a busy working mum and 9 months ago dropped me a message to sign up for a challenge & now just look at her 😮‍💨🔥 She has been consistent through and through & a just bloody wonderful lady I have the pleasure of working with - she’s also on my September challenge so I CANNOT wait to see what we can do with another 8 weeks! 🤩

kinda chic to jump on a trend ✨
15/08/2026

kinda chic to jump on a trend ✨

Not every day needs to be productive, perfectly planned or include a workout! Today I didn’t train.I worked, looked afte...
14/08/2026

Not every day needs to be productive, perfectly planned or include a workout! Today I didn’t train.

I worked, looked after the kids, got through the never ending list of things that come with running a business, keeping on top of a house and being a mum and that was enough. Finishing the day with a wine in the sun!

I think sometimes fitness content makes it look like you have to be training 7 days a week, eating perfectly and somehow have your life completely together to make progress. You don’t.

Some days you train, some days you rest, some days you smash your to do list & some days you barely get through it 😂

It’s all part of having a life - and learning how to make fitness and nutrition fit into YOUR life rather than taking it over 🤍

13/08/2026

Showing our kids that they can do anything they put their mind to ✨

2026 the year we ran the Rome Marathon ✔️🍹

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