22/09/2026
Following a hugely successful year across both our in-school and out-of-school provisions, including a record number of children attending our evening sessions, we’re excited to share some important changes here at Prime Sports Coaching.
Over the summer, we’ve welcomed some exciting changes to the team and the structure of the business.
After 8 and a half years of running the business, Oliver Betts has made the decision to step away from his role as Business Manager. As part of this transition, Oliver has handed over the responsibility to Aaron Whitehouse, who will take on the role moving forward.
Many of you will already be familiar with Aaron, who is a familiar face across the majority of our sessions throughout the academic year. From delivering our evening provision sessions and organising school Sports Days, to planning PE sessions and creating our Prime Performer Reward Scheme, Aaron has played a key role in the development of Prime Sports Coaching.
We’re delighted to see Aaron take the next step in his journey with us.
Alex Lane will also be taking responsibility for all of our out-of-school provisions, stepping into a new role with fresh ideas and a clear ambition to create even more opportunities for children to participate in sport, try new activities and get involved in their local community.
- A Message from Aaron
“I am delighted to be given the opportunity to take on the responsibility of running the business.
After four years with the company, I have worked my way through the business, starting in 2022 as an Assistant Coach and progressing year on year into new roles. Last year, I took on responsibility for all of our in-school provisions, which was a huge privilege and a fantastic opportunity to take on a new challenge.
Taking over from Ollie is a huge responsibility, but it is one I am ready to embrace.
As we look towards the next academic year, my aim is to continue providing the highest-quality sessions possible, while ensuring that everyone has the opportunity to get involved, develop new skills and, most importantly, enjoy being active.”
— Aaron Whitehouse
As we look towards the future, we’re excited about the opportunities ahead and our plans to continue expanding, growing and improving Prime Sports Coaching.
We truly appreciate your continued support as we move through this exciting transition, and we look forward to seeing you all again soon.
Keep your eyes on our social media channels for more exciting opportunities coming soon!
PSC 🟢
