30/07/2026
Big news: The Astute Group is officially in the Arbroath FC dugout as their new brand, marketing, and media partner!
Sat down with Jon Bruce, Director at Arbroath FC, this week to kick things off, and honestly, the energy in the room said it all. This club has heart, history, and a fanbase that deserves to feel every bit of it online. Our job? Turn that up.
This partnership is all about helping the club connect with its fans in a bigger, better way: stronger social media collaboration, storytelling with a heart, and a proper foundation for digital engagement that reflects everything Arbroath FC is building on and off the pitch.
Proud to be working alongside a club with such a strong community spirit and looking forward to what we can build together.
Welcome to the team, Arbroath Football Club - Official.
Jon Bruce Barry Sellars