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The Astute Group Bringing brands to life since 1976.
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1,278 days. That’s how long we’ve been lucky enough to have Courtney. Our amazing Sales Administrator, Courtney, is taki...
15/10/2026

1,278 days. That’s how long we’ve been lucky enough to have Courtney.

Our amazing Sales Administrator, Courtney, is taking a huge, brave leap to pursue her ultimate dream studying for a degree in Health & Social Care!

She’s been endlessly meticulous, dedicated, and genuinely obsessed with making our customers happy.

Leaving a team after almost 3.5 years isn't easy, but seeing someone follow a passion that means so much to them is the best feeling in the world.

Please join us in wishing Courtney the absolute best of luck on this amazing new journey!

You’re going to be incredible!

Paula, our Managing Director, who has been at the heart of Astute for over 25 years and who knows just how important und...
14/10/2026

Paula, our Managing Director, who has been at the heart of Astute for over 25 years and who knows just how important understanding our customers and strong relationships are, alongside Babajide, our Digital Marketing and Strategy Lead, recently had a brilliant session with Anna, Company Director at Stonepack Ltd, rolling out the designs for their brand-new website.

Bonus: we got to meet Finlay, a great young man with a sharp eye for detail.

What's coming:
- A user-friendly interface and smooth user experience
- A cleaner, easier product structure
- A user-friendly new stockist finder
- Fresh case studies
- A photo day to show off the products

The best bit? Development is officially underway, and we're on track to launch by the end of the year.

Watch this space!

09/10/2026

Look who came to visit!

Little Calum popped into the office this week to meet the team. He slept through the whole thing, and we didn’t mind one bit.

Congratulations to Lee and Lori on their gorgeous new arrival. Welcome to the family, Calum!

07/10/2026

Every December we get the same call: "Can we have 20 branded jackets by Friday?"

This year we'd rather help you plan it properly. Our winter workwear range is now live: fleeces, beanies and jackets, branded with your logo.

You'll see a proof and prices before anything gets made, and there's no minimum order.

Order Now: Direct link to the winter campaign range is in the first comment below!

05/10/2026

We recently welcomed Russell Moir of The ESP Group (Journey Call) to our HQ to see the UCB parking passes we've been producing for a contract that the ESP Group are involved in.

Getting here took a lot of back and forth. Design rounds, proofs, samples, material tests. Russell put it best:

"Been quite an effort getting various design phases and proofs done. Lots of samples, lots of materials, and it's great to see the final product in my hand."

Thanks to Russell for making the trip, and to our production team for the care they've put into this project.

If you've got a print job that needs to be right the first time it reaches the people using it, we'd be glad to talk.

He's done it again!Our Will Porter, continuing his excellent form, celebrating another first-place finish at the Dudding...
01/10/2026

He's done it again!

Our Will Porter, continuing his excellent form, celebrating another first-place finish at the Duddingston Classic. Outstanding levels of consistency: 2 wins in 4 weeks at the top end of golf.

Congratulations from all of us at The Astute Group.

Keep going, Will. You've got the willpower.

Tartan Pro Tour DP World Tour Scottish Golf Duddingston Golf Club Barry Sellars

23/09/2026

Brand Guidelines for EmbodimentUK, a project we worked on alongside a new website.

It was a great experience and great work by John Doyle, our Creative Lead, who created the design.

Ready to bring your brand to life? Let’s talk.

Send us a message or visit https://theastutegroup.net/ to get started.

All at The Astute Group are delighted to announce this new partnership with Arbroath Victoria Football ClubAs part of th...
18/09/2026

All at The Astute Group are delighted to announce this new partnership with Arbroath Victoria Football Club

As part of the partnership agreement for the 2026/27 Season The Astute Group will have the exclusive naming rights for the home of Arbroath Victoria & Arbroath FC Women.

This partnership represents far more than stadium naming rights and is the start of an exciting new partnership that will develop and mature as the season progresses.

The Astute Group, a proud Angus-based business who shares our commitment to supporting local communities, developing young people, and helping football flourish across every level of the game.

The Astute Group Arena Park plays a vital role within the Arbroath FC Community Trust Football Pathway, providing opportunities for players of all ages and abilities, from grassroots through to senior women's & mens football. This partnership is an investment in the pathway and the future of football within the Arbroath community. MD Barry Sellars having come through the local football pathway in the town, and starting his senior career with the Vics, is delighted to be playing a small part in supporting local talent develop

Best wishes to Craig Davidson & all connected to the Vics & AFC Woman’s teams for the season ahead

Not every day do you get to sit in a room full of sales managers who genuinely care about their dealers and customers.La...
15/09/2026

Not every day do you get to sit in a room full of sales managers who genuinely care about their dealers and customers.

Last week, that's exactly where our Creative Lead, John Doyle, and Digital Marketing and Strategy Lead, Babajide Olowookere, found themselves, taking the Momentum Warranties sales team through the brand journey so far, the strategy behind it, the identity taking shape, and the new website bringing it all together.

That's only round one, there's another room, another day, and more to come.

Something is brewing, watch this space.

Barry Sellars, co-owner and managing director, and our Digital Marketing and Strategy Lead, Babajide Olowookere, attende...
10/09/2026

Barry Sellars, co-owner and managing director, and our Digital Marketing and Strategy Lead, Babajide Olowookere, attended the Dundee & Angus Chamber of Commerce Chamber Champion Awards 2026 yesterday, and Babajide was named Digital Innovation Individual Winner.

Congratulations to all the finalists, a big well done to Babajide, and a thank you to our team, who make work like this possible.

Address

Caxton House, Silvie Way
Forfar
DD81BF

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 4pm
Friday 9am - 3pm

Telephone

+441307464467

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