24/08/2026
'๐ ๐ ๐ฝ๐ผ๐๐ฒ๐ฟ ๐ถ๐ ๐ถ๐ป ๐บ๐ ๐ถ๐ป๐ฏ๐ฒ๐๐๐ฒ๐ฒ๐ป๐ป๐ฒ๐๐ ๐ฎ๐ป๐ฑ ๐บ๐ ๐ถ๐ป๐ฏ๐ฒ๐๐๐ฒ๐ฒ๐ป๐ป๐ฒ๐๐ ๐ถ๐ ๐บ๐ ๐ฝ๐ผ๐๐ฒ๐ฟ'
I've been working with a brilliant creative business owner doing some walking coaching sessions. She's in that tricky phase of business transition - moving from something she has a very strong reputation for to blending it with something newer, less proven.
"๐๐ฉ๐ข๐ต'๐ด ๐ณ๐ฆ๐ข๐ญ๐ญ๐บ ๐จ๐ฆ๐ต๐ต๐ช๐ฏ๐จ ๐ช๐ฏ ๐ต๐ฉ๐ฆ ๐ธ๐ข๐บ?" I asked.
"๐๐บ ๐ฐ๐ธ๐ฏ ๐ต๐ฉ๐ฐ๐ถ๐จ๐ฉ๐ต๐ด," she admitted. "๐ ๐ฌ๐ฆ๐ฆ๐ฑ ๐ต๐ฉ๐ช๐ฏ๐ฌ๐ช๐ฏ๐จ ๐'๐ญ๐ญ ๐ฃ๐ฆ ๐ซ๐ถ๐ฅ๐จ๐ฆ๐ฅ ๐ข๐ด ๐ฏ๐ฆ๐ช๐ต๐ฉ๐ฆ๐ณ ๐ฐ๐ฏ๐ฆ ๐ต๐ฉ๐ช๐ฏ๐จ ๐ฏ๐ฐ๐ณ ๐ต๐ฉ๐ฆ ๐ฐ๐ต๐ฉ๐ฆ๐ณ. ๐๐ฉ๐ข๐ต ๐ต๐ฉ๐ช๐ด ๐ฉ๐บ๐ฃ๐ณ๐ช๐ฅ ๐ข๐ฑ๐ฑ๐ณ๐ฐ๐ข๐ค๐ฉ ๐'๐ฎ ๐ค๐ณ๐ฆ๐ข๐ต๐ช๐ฏ๐จ ๐ธ๐ช๐ญ๐ญ ๐ธ๐ฐ๐ณ๐ฌ ๐ข๐จ๐ข๐ช๐ฏ๐ด๐ต ๐ฎ๐ฆ. ๐ ๐ฅ๐ฐ๐ฏ'๐ต ๐ง๐ช๐ต ๐ฑ๐ณ๐ฐ๐ฑ๐ฆ๐ณ๐ญ๐บ ๐ช๐ฏ๐ต๐ฐ ๐ฆ๐ช๐ต๐ฉ๐ฆ๐ณ ๐ธ๐ฐ๐ณ๐ญ๐ฅ ๐'๐ฎ ๐ฃ๐ณ๐ช๐ฏ๐จ๐ช๐ฏ๐จ ๐ต๐ฐ๐จ๐ฆ๐ต๐ฉ๐ฆ๐ณ. ๐๐บ ๐ช๐ฏ๐ฃ๐ฆ๐ต๐ธ๐ฆ๐ฆ๐ฏ๐ฏ๐ฆ๐ด๐ด ๐ง๐ฆ๐ฆ๐ญ๐ด ๐ญ๐ช๐ฌ๐ฆ ๐ข ๐ธ๐ฆ๐ข๐ฌ๐ฏ๐ฆ๐ด๐ด."
Sound familiar?
We challenged that thinking.
What if we looked at this same '๐ฑ๐ณ๐ฐ๐ฃ๐ญ๐ฆ๐ฎ' from a completely different angle?
That combination isn't a compromise - it's innovation.
It's what makes her stand out in the best possible way. It makes her distinctive, memorable, sought after. Something genuinely different rather than more of the same.
Her energy shifted completely. "๐๐บ ๐ฑ๐ฐ๐ธ๐ฆ๐ณ ๐ช๐ด ๐ช๐ฏ ๐ฎ๐บ ๐ช๐ฏ๐ฃ๐ฆ๐ต๐ธ๐ฆ๐ฆ๐ฏ๐ฏ๐ฆ๐ด๐ด!" she said.
These felt like important words, so we wrote them in the sand. She walked them out, forwards and backwards:
'๐๐ฎ ๐ฅ๐ค๐ฌ๐๐ง ๐๐จ ๐๐ฃ ๐ข๐ฎ ๐๐ฃ๐๐๐ฉ๐ฌ๐๐๐ฃ๐ฃ๐๐จ๐จ ๐๐ฃ๐ ๐ข๐ฎ ๐๐ฃ๐๐๐ฉ๐ฌ๐๐๐ฃ๐ฃ๐๐จ๐จ ๐๐จ ๐ข๐ฎ ๐ฅ๐ค๐ฌ๐๐ง'
She smiled and told me this made her feel excited about what she was building for the first time in ages.
Here's what I know: as entrepreneurs, our 'inbetweenness' is often exactly where our strength lies. It's what makes our offers unique, our perspective valuable. When we're doing things differently, it can feel isolating - like we're out there on our own.
But you're not alone in feeling this way. That sense of being 'between worlds' is shared by so many purpose-driven founders I work with. Each iteration of your business, each pivot, each evolution - it's all part of discovering where your real power lies.
Your inbetweenness isn't a bug, it's a feature.
๐๐๐ป If you're ready to discover the power in your own 'inbetweenness' and turn what feels like a weakness into your greatest strength, why not book a consultation call? Link in comments.
