North West School of Marketing

North West School of Marketing We offer strategic marketing and digital marketing training & consultancy services. Accredited by CIM to deliver professional marketing courses

NW School of Marketing is a Chartered Institute of Marketing accredited study centre. We deliver professional qualifications and awards in Marketing and Digital Marketing through an accelerated learning mode as well as regular evening classes. Our aim is to help you achieve professional status in Marketing.

One of the simplest tools to get clarity around marketing priorities and decisions is to map (and optimise) your custome...
21/01/2026

One of the simplest tools to get clarity around marketing priorities and decisions is to map (and optimise) your customer journey.

๐ŸŽฏ You start with a persona and figure out their goals, behaviours, and touchpoints across the typical stages of decision-making.

๐Ÿ”ฅ ๐Ÿฅถ Then you take a data-led look at the experience people are actually having with your organisation.

You might have brilliant data for this bit ... ๐˜ฐ๐˜ณ you might realise you donโ€™t have what you need yet - and thatโ€™s completely fine. Spotting gaps is part of the process.

๐Ÿ› ๏ธ Finally, you decide what needs fixing, improving, or optimising. Iโ€™m always a fan of tackling the low-hanging fruit first.

๐˜ ๐˜ฆ๐˜ด, thereโ€™s a bit more to it, but these are the fundamentals. And they apply whether youโ€™re working in B2B, NfP, B2C, Public Sector or even C2C.

If youโ€™re ready to step back, away from the noise and sharpen your customer journey thinking as part of your professional development, our CIM | The Chartered Institute of Marketing ๐‹๐ž๐ฏ๐ž๐ฅ 6 ๐€๐ฐ๐š๐ซ๐ ๐ข๐ง ๐‚๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ ๐‰๐จ๐ฎ๐ซ๐ง๐ž๐ฒ ๐Ž๐ฉ๐ญ๐ข๐ฆ๐ข๐ฌ๐š๐ญ๐ข๐จ๐ง starts online, on Thursday 29 January with CIM Accredited Study Centre North West School of Marketing (NI)

Happy to chat on WhatsApp if youโ€™d like more details 07894 272224

๐˜๐˜ฎ๐˜ข๐˜จ๐˜ฆ: ๐˜ข ๐˜ด๐˜ช๐˜ฎ๐˜ฑ๐˜ญ๐˜ฆ ๐˜ธ๐˜ข๐˜บ ๐˜ต๐˜ฐ ๐˜ต๐˜ฉ๐˜ช๐˜ฏ๐˜ฌ ๐˜ข๐˜ฃ๐˜ฐ๐˜ถ๐˜ต ๐˜Š๐˜ถ๐˜ด๐˜ต๐˜ฐ๐˜ฎ๐˜ฆ๐˜ณ ๐˜‘๐˜ฐ๐˜ถ๐˜ณ๐˜ฏ๐˜ฆ๐˜บ ๐˜”๐˜ข๐˜ฑ๐˜ฑ๐˜ช๐˜ฏ๐˜จ (๐˜ง๐˜ณ๐˜ฐ๐˜ฎ ๐˜ข ๐˜Š๐˜๐˜” ๐˜ž๐˜ฆ๐˜ฃ๐˜ช๐˜ฏ๐˜ข๐˜ณ ๐˜Œ๐˜น๐˜ฑ๐˜ณ๐˜ฆ๐˜ด๐˜ด ๐˜ ๐˜ฅ๐˜ฆ๐˜ญ๐˜ช๐˜ท๐˜ฆ๐˜ณ๐˜ฆ๐˜ฅ ๐˜ช๐˜ฏ 2019)

20/01/2026

๐Ÿ“ข CIM Course Update!
Weโ€™ve been busy behind the scenes and can finally reveal our latest CIM short course:

CIM Award in Customer Journey Optimisation

Watch our video below to see why itโ€™s one of the MOST relatable and effective courses for professional marketers!

The course helps marketers step back and take a more considered, joined-up view of customer journeys, seeing where things work well (or donโ€™t) and deciding what to fix, improve or prioritise!

โฉ Course Details โช
- - - CIM Level 6 Award qualification
- - - 5 x Live online evening sessions
- - - Delivered by Marian Norwood,
Chartered Marketer and CIM Fellow
- - - CIM on-screen assessment
- - - Starts Thursday 29 January

๐Ÿ“ฒ If this would be helpful professional development for your marketing role, send us a WhatsApp 07894 272224

08/09/2025

๐ŸŽค Introducing our Guest Speaker!

Hear from Chris Daly , CEO of CIM, as he shares why investing in skills, standards and Chartered Marketer status is key to future growth.

๐Ÿ—“๏ธ 18th September, at The MAC Belfast

Book your place: https://bit.ly/44L3K03

08/09/2025

Explore marketing standards, expectations and professionalism with CIM Ireland.

This event is open to all marketers, whether youโ€™ve built your career through hands-on experience, qualifications or a mix of both.

If you care about where marketing is heading and what it means to be a professional today, weโ€™d love to see you there.

๐Ÿ“ Join us at The MAC on 18th September
๐ŸŽŸ๏ธ Book now: https://bit.ly/44L3K03

08/09/2025

What does it really mean to be a professional marketer today?

Is it strategy, creativity, results - or all of the above?

Join the conversation at CIM Irelandโ€™s flagship event this September in Belfast as we explore the evolving role of marketing in modern business.

๐Ÿ“ The MAC Belfast
๐Ÿ—“๏ธ18 September registration at 10.15am and event starts 10.30am
๐ŸŽŸ๏ธ Book now: https://bit.ly/44L3K03

08/09/2025

Starting her career as a Marketing Assistant and now a Marketing Director, Jennifer Brennan has some stories to tell! She will share candid insights from her career journey, explore the realities of leadership, navigating imposter syndrome, and overcoming the evolving challenges of modern marketing. Expect an honest reflection on the good, the bad, and the ugly ... but above all how to keep your sanity and stay in love with your job.

Jennifer Brennan is an accomplished marketing leader with over 15 years of experience. Currently Marketing Director at the Camlin Group, Jennifer is passionate about mentoring emerging marketers, championing the use of innovative technologies and fostering cross-functional collaboration to drive sustainable growth.

Book your place now at "Shaping the future: The value of professional marketing":https://bit.ly/44L3K03

When: Thursday 18 September 2025 10.15am registration

Where: The MAC, Belfast

08/09/2025

A passionate advocate for professional standards in marketing, Eileen champions innovation, collaboration and excellence in public sector communications. Eileen will share the highs and lows working as a professional marketer in the NI Civil Service, highlighting how becoming a Chartered Marketer, and her ongoing commitment to professional development, have equipped her to lead high profile communications campaigns with confidence.

Eileen Curry is a professional marketer with over 30 years industry experience. For the past two decades, she has held senior roles within the NI Civil Service and currently serves as a Marketing Lead in the Department of Agriculture, Environment and Rural Affairs.

Book your place now at "Shaping the future: The value of professional marketing": https://bit.ly/44L3K03

When: Thursday 18 September 2025, 10.15am registration

Where: The MAC, Belfast

Address

12/14 Bishop Street
Derry
BT486PW

Opening Hours

Monday 9am - 9pm
9:30pm - 10pm
Tuesday 10:30am - 9pm
Wednesday 3pm - 9pm
Thursday 3pm - 6:30pm
Friday 4pm - 7pm
Saturday 2pm - 7pm

Telephone

07894 272224

Website

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