03/10/2026
Iâm constantly being told that I need to put myself out there more on social media.
âGet in front of the camera, Claire.â
âPeople need to see more of YOU.â
And I completely understand why people say it.
There are some brilliant fitness professionals who are absolutely amazing in front of the camera. They create fantastic videos, share their workouts, talk confidently to their followers and genuinely enjoy that side of their business.
And I have huge respect for them. Iâve even attended sessions some of our local professionals have ran.
It works for them, it shows their personality and, most importantly, it feels natural to them.
But the truth isâŚ
I donât think Iâll ever be that person.
Talking into my phone, filming myself working out or thinking about what I can turn into âcontentâ just doesnât come naturally to me.
And Iâm finally beginning to realise that, thatâs OK too.
Because when my ladies walk into an Empowr session, those 50 minutes are about THEM, not me.
My work starts long before they arrive.
I plan every session.
I think about the different abilities that will be in the room.
I think about how exercises can be adapted.
I set everything up and make sure that what Iâve planned is safe, challenging and, hopefully, something theyâll enjoy.
And when that class starts, they have my FULL attention.
I want to notice the lady whoâs struggling a little that day.
I want to encourage the one who doesnât believe she can manage another rep.
I want to challenge the one who I KNOW has a little bit more in her.
And I want the nervous new lady who has walked through our doors wondering what on earth sheâs signed herself up for to realise very quickly, actually, I can do this. And I belong here.â
So no, you probably wonât see endless videos of me talking to a camera. But that doesnât mean Iâm not showing up.
I show up at silly oâclock in the morning.
I show up in the hours of planning that nobody sees.
I show up in the encouragement.
I show up in knowing my ladies, noticing when something isnât quite right and knowing what theyâre capable of, sometimes before they know it themselves.
And hopefully, I show up in the community weâve created.
You might not see myself or Joules constantly in front of the camera, but youâll certainly know weâre there when you walk into that room.
And thatâs one of the reasons I offer a FREE sample class.
Because rather than me trying to convince you through a video what Empowr is like, Iâd much rather you came through our doors and experienced it for yourself.
Come and meet the real me and Joules Bedford.
See our drive.
See our passion.
See how much we genuinely care about what we do.
But, more importantly, see the women around you.
The encouragement.
The laughter.
The friendships.
The hard work.
And the complete lack of judgement.
There isnât one right way to be a fitness professional or to run a fitness business.
This is simply my way.
I may never be completely comfortable in front of a cameraâŚ
But put me in a room full of women who want to become stronger, fitter and more confident and THAT is where youâll see the best of me.
And Iâm absolutely OK with that.
No mirrors.
No judgement.
No pressure.
Just Empowr. đ
Claire xx