The Secret Brow Club

She may look cute, but she works hard. 💅🌴

Meet the Brow Henna that fast became an SBC staple and is still our best seller today.

Professional Brow Henna created for artists who value beautiful results, consistency and confidence behind the chair.

Before and After of this gorgeous brown SBC Hybrid Tint transformation using shade: Brown 🤎

With intense pigment payoff and that signature long lasting skin stain, SBC Hybrid Tint takes your brow game to a whole new level.

Henna Routine
But make it cute 💗

This week, one product has been moving fast.

Our Dual Use 15ml Air Pump Brow Lamination & Lash Lift System.

No hype. Just results.

This is the system artists reach for when they want treatments to run smoothly, cleanly, and consistently.

Why everyone’s restocking it:

• Dual use for brows and lashes
• Airless pump for controlled, mess free application
• No product waste
• Reliable, even processing every time

It’s one of those products you don’t realise how much you rely on… until you don’t have it.

If it’s not already in your kit, now’s the time.

Heres to a great week ahead 🤎

We’ve been keeping a little secret… 🤎

For the past 7 months, we’ve been quietly building something very special behind the scenes… and now it’s finally time to share it with you all.

Introducing SOUL.LIO
Our new luxury, destination led beauty brand.

After an incredible pilot with The Secret Brow Club, and a confirmed partnership with Concept Hotel Group at their Paradiso, Los Felices, Romeos and Tropicana Suites Locations this summer, we made the decision to go all in. To take everything we learned, every insight, every moment… and build something bigger.

Something that lives beyond a website.
Beyond algorithms.
Beyond ads.

SOUL.LIO is designed to exist where you are, placed directly in the path of our perfect customer, in some of the most iconic hotel destinations.

Born in Ibiza.
Built for movement.
Created for sunrise to sunset beauty on the go, wherever your soul lands.

Our collaboration with Concept Hotels means our machines seamlessly blend into each venue’s aesthetic… while the soul inside always remains the same.

This is more than a brand to us.
It’s our new baby.

And we would love nothing more than your support as we step into this next chapter 🤍

SOUL.LIO
For Soul and Self
Born in Ibiza, launching 2026

Soon to be the beauty brand you expect to see when you land in your luxury holiday destination.

lio.official

Adore seeing how well the girls are getting on post traineeship.

Slaying those Hybrid Brows Mads! 🪄 🤍🤎


How dreamy is this transformation though!

A perfect bespoke blend of two Core Collection Henna shades were used here by

- Soft Shimmer
- Holiday Glow

Custom mixed to create a natural depth.
Two shades. Perfect balance.
This is henna, done properly.

🤍

Brow henna is not just colour.
It is precision pigment chemistry.

Brow Henna binds to the keratin in both the brow hair and the upper layers of the skin. As it oxidises, the pigment molecules attach to proteins within the epidermis, creating a true skin stain that deepens over 24 to 48 hours.

This is why the result is never flat.

The stain interacts with your natural melanin and undertone balance. It does not mask your complexion. It works with it.

A strong pigment load allows the stain to grip to the skin first, building structure in sparse areas, then anchor into the hair for longevity. The result is a bold yet seamless brow that feels dimensional, sculpted and bespoke to the individual.

Not a surface tint.
Not a one dimensional brown.
A living stain that evolves with your skin.

This is why henna hits differently.

Which shade is your favourite? 🤍

Hybrid tinting, by design.

Our Hybrid Tint is thoughtfully formulated to deliver depth without compromise.

🤍Henna extract for depth that stains with control.
🤍Almond oil to keep brow hairs conditioned throughout processing.
🤍Aloe vera to maintain skin comfort and balance.

Every ingredient serves a purpose.
Every result is predictable.

Professional colour, refined.

People choose what’s familiar.
Not always what consistently delivers.

Brow henna offers the deepest stain, exceptional longevity, and fuller looking brows over time. It binds to the hair, outlasts traditional tints, and supports healthier brow growth with continued use.

Developed using only warm water.
Simple. Efficient. Cost effective.

Not a trend.
A brow essential.

Questions about henna?
Ask away 🤍