Lesleywriter

"Websites have changed so much over the years – both to reflect latest designs and also to satisfy user behaviours.

There was a time when visitors would actually read 300 words of copy – not any longer! If the headline doesn’t give them the information they want, they’ve gone.

The days of intriguing headlines that require the visitor to make an effort to find out if the copy will give them what they want are pretty much ancient history. People want instant gratification.

What does this mean for your website?

The first headline they see needs to tell the visitor – ‘We’ve got what you want’ – or, better still – ‘You’ll get the information you came here for easily and quickly’."

"I got this great testimonial - and I'm going to share it!

I’ve had the pleasure of working with Lesley at Inside News to help create the website copy for my new business, and I honestly couldn’t recommend her highly enough.

From the very beginning, Lesley was professional, friendly, approachable and incredibly talented at what she does. My business operates within a very niche and uncommon industry, yet she quickly developed a genuine understanding of both the technical side and the customer perspective.

What impressed me most was her ability to take complex information and translate it into clear, simple and customer-focused wording that feels natural and easy to understand. Something I had been finding quite stressful and overwhelming suddenly became a smooth and enjoyable process thanks to her guidance and expertise.

Lesley made what felt like a daunting task an absolute breeze, and I’m truly grateful for all her help. I would happily recommend her services to anyone looking for professional, thoughtful and high-quality copywriting support.

Laura Satchwell
Satchwellexports.com

Thank you, Laura, it was a pleasure!"

People will pay nearly £100 to attend a concert or gig, but are reluctant to part with £20 for a book that could change their life!

If you're writing a book, you'd better make sure it entertains as well as educates!

Nobody likes to see that unsubscribe notification pop up. But it's going to happen. The question isn't whether people will leave your list; it's why they leave, and what you can do about it before they get to that point.

Understanding why people unsubscribe is one of the most useful things a B2B business can do to improve its email marketing. It forces you to look at your newsletter through your reader's eyes.

Want to know more? Check out this link: https://insidenews.co.uk/the-psychology-of-unsubscribing/

And while you're on the website, take a look at the marketing strategy option

Are you facing a blank page again?

If writing isn't your thing, content generation can be a complete nightmare. To be honest, even as a writer, sometimes inspiration doesn't strike. That's why I've got a plan.

I have a list of topics for blogs, covering all the core services I offer to clients - and then I have another list of approaches to apply to the topic. It looks a bit like a matrix. It means that I look at the core subject and pair it with the approach and then write about that. Even with only six core subjects and five approaches - that's material for 30 social media posts, blog articles, value leads for my newsletters, tips for my email marketing campaigns, etc. etc.

You can make videos for YouTube, do a podcast, turn a set around one core subject into a lead magnet. And you'll find that you can then rinse and repeat!

Check out our Treasure Chest for lots of useful planners, systems and models. https://insidenews.co.uk/the-treasure-chest/

They knew a thing or two in those days!

The stats vary, depending on who did the poll and when, but overall it’s unfortunate that people tell around three times as many others about negative experiences as about good ones. We expect a good level of service, so we don’t get excited when we get what we expect. That means you need to be outstanding to get that positive gossip.

What could you that would make people remember you in a good way?

It has to go beyond simply following up promptly or sending information on time. There needs to be something beyond that.

https://insidenews.co.uk/the-treasure-chest/the-reputation-gap/

And a good copywriter on your team is worth their weight in gold. AI can't achieve this level.

"Reputation is all about gossip!

Your reputation is based on what other people say about you (usually when you’re not present).
And what leads to those comments?

Their experience of you, your business, your content – and what they’ve heard about you from other people. It’s like Chinese Whispers, one person says something and another repeats it to a different audience - and adds a bit.

That means that you need to watch every step you take, every move you make (thank you, Sting) because people are watching you. Not as in stalking, but they notice if you are always late to meetings, or are inclined to put other people down. They notice if you always turn up with sweet treats, or give away useful books, downloads, etc. Everything you say and do has an impact on the ongoing gossip."