Lesleywriter

Lesleywriter I'm happy to answer questions about your written material, so ask away! On a marketing mission to help people to use written communication effectively.

When you get it right the written word is very powerful - when you get it wrong you affect your image. If you don't use opportunities to promote your business in writing, you're missing out in a big way - think of all the written material on the web alone!

Having a system makes marketing easier.Batch create your social posts and blog articles and have a list of subjects to w...
10/09/2026

Having a system makes marketing easier.

Batch create your social posts and blog articles and have a list of subjects to write about, so you never face that blank page.
Use your blogs to create value-led newsletters.
Get the habit of spending 15 minutes twice a day being active on social media, liking, commenting and responding to messages.
Plan your email campaigns in tandem with any promotional offers you've got scheduled.

Use your diary to block out time for all these and you'll find marketing is more of a breeze than a brain-fade.

I once worked with a client who wanted every blog article and social media post to end with ‘buy now’. Every. Single. O...
08/09/2026

I once worked with a client who wanted every blog article and social media post to end with ‘buy now’. Every. Single. One. I explained that if I asked you to marry me on a first date, you'd run a mile — and yet that's exactly what a lot of businesses do with content marketing.

Content marketing is not advertising in disguise. It's the slow, unglamorous work of showing up, being useful, and letting people get to know you before you ever ask them for anything. Think of it as the world's longest first date, except you're allowed to bring biscuits (and I do bring biscuits to some of my clients!)

Get the rest of the info here: https://insidenews.co.uk/content-marketing-isnt-a-megaphone-its-a-relationship/

The brain is an amazing thing - it creates perfection while you sleep, then wakes you up to ensure you don't lose it!
05/09/2026

The brain is an amazing thing - it creates perfection while you sleep, then wakes you up to ensure you don't lose it!

Running a business is hard work. It doesn’t matter if you’re just getting started with a clean sheet, are struggling to...
03/09/2026

Running a business is hard work. It doesn’t matter if you’re just getting started with a clean sheet, are struggling to gain traction or you’ve cracked it and have a thriving business – you can’t afford to pin your hopes on ‘luck’.

If I could only recommend one book to read to anyone starting or running a small business it would be Michael Gerber’s The EMyth Revisited. It’s full of excellent and straightforward advice and good common sense.

When you’re enmeshed in the day-to-day running of a business, it’s easy to forget to look at the big picture and your goals and aspirations for your business frequently get lost.

Read more here https://insidenews.co.uk/what-are-your-aspirations/

All social media platforms are not equal – and your approach to each one should take that platform’s audience into accou...
01/09/2026

All social media platforms are not equal – and your approach to each one should take that platform’s audience into account when you’re creating social posts.

Not everyone gets that. Sharing cute cat videos is great on Facebook, but won’t go down so well on LinkedIn. Does this mean that all the people on LinkedIn aren’t interested in cat videos? No. But they are on LinkedIn with their business head on and are interested in getting to know people in a business context. Cat videos couldn’t be described as business content – unless you happen to be running a cattery and can deliver an appropriate message along with the video.
https://insidenews.co.uk/social-diversity/

If you're planning a new website, you start out with a blank page – and, unless your chosen web designer already knows y...
29/08/2026

If you're planning a new website, you start out with a blank page – and, unless your chosen web designer already knows you and your business well, any site they create will be based on their best guess and, maybe what type of site your competitors have.

The questions is, do you want to look like everyone else?
No, probably not – you want to stand out from the competition and that means you need to tell your web designer what you’re aiming for.

https://insidenews.co.uk/how-to-brief-a-web-designer/

And it needs to be written in their 'language'. If you're writing copy for a third party, remember it's not them who wi...
27/08/2026

And it needs to be written in their 'language'. If you're writing copy for a third party, remember it's not them who will be your reader, but their customers.

Planning a presentation? Whether it's in a meeting room, online, on a stage or somewhere else, whether your audience is...
25/08/2026

Planning a presentation? Whether it's in a meeting room, online, on a stage or somewhere else, whether your audience is one person or hundreds, there are some basic rules that will ensure that people will remember you, and not suffer from death by PowerPoint! Read more here https://insidenews.co.uk/slide-right-in/

Good marketing copy is usually based on pain or gain - so you need to know your customer inside out. Most people buy em...
22/08/2026

Good marketing copy is usually based on pain or gain - so you need to know your customer inside out. Most people buy emotionally and then rationalise - so your copy needs to help them out with that!

What's your formula for writing marketing copy? Do you have one, or do you make it up as you go along?
20/08/2026

What's your formula for writing marketing copy? Do you have one, or do you make it up as you go along?

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