Lesleywriter

Where do your ideal customers hang out? What do they read? Who do they follow? Know this and your marketing will get a whole lot more focused!

I admit to rolling my eyes when someone announces they’re an influencer. There’s an element of disbelief, but I know that influencers can be powerful allies for businesses.

Check out the blog for the details: https://insidenews.co.uk/hello-im-an-influencer/

You're not writing for yourself - but for your reader.

How do you market your business?

And who do you want to market to? That will help you to refine which tools you could use to reach them.

Be where your audience are looking.

Check out this blog for some ideas https://insidenews.co.uk/whats-in-your-marketing-toolkit/

How planned is your marketing?

Does it tick the 'Who for', 'where to find them', 'what they want', 'how you help them get it' 'Who does it', 'How it's measured' boxes?

How well do you understand their pain and gain triggers - no guessing!?

A plan makes marketing easy - and saves exerting a lot of effort on activities that don't help. https://insidenews.co.uk/reputation-marketing/marketing-strategy/

I love this quote - procrastination is a core skill that most writers have!

How good is your website at getting enquiries?

If it doesn't, when was the last time you reviewed it for stickability and usability (UX)?

If you'd like your website content and usability reviewed professionally drop me a note and I'll give you a list of things that could improve it.

"Are you using automation to nurture your list?

If you have an email marketing platform, such as Mailerlite, AWeber, Constant Contact, Mailchimp, GetResponse, Sendfox or you use Kajabi or Keap - you have access to a ton of powerful tools. Not least the ability to run email marketing that keeps your list engaged.

If you create a 'welcome to the list' series of emails that deliver value and gentle upsells, that keep being sent out over the weeks and months after someone completes a form are a great way to build trust. You do the work once and then it just runs without you having to do anything else - joining your list triggers it automatically.

There are many ways to use automated email campaigns - get creative. (And if you need some help, just drop me a note).

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And all that negative self-talk we feed ourselves. Focus on what you have, not what you don't.

A blog post is an article – ideally showcasing your knowledge and experience, showing off your expertise – but it is NOT a sales pitch.

I see blogs on people’s websites that are clearly written for SEO purposes, but there’s where their usefulness stops.

If I search for a specific service and the keywords I use link to a blog that is clearly a sales pitch, with no real value for me, what do you think is going on in my head?

https://insidenews.co.uk/when-is-a-blog-not-a-blog-2/