25/05/2020
Someone asked me…
“Hey, Adrian, what’s the difference between hard selling and soft selling?”
So here it is in a nutshell:
Hard selling is being DIRECT about what you have to offer…
Like buy Herbalife products to lose weight. But how many times actually this works? Close to zero I'd say from my experience.
Soft selling is talking about something and creating curiosity about it so that people want to know more.
Like when I’m puting a post on a facebook group about SlimMeBot, or telling a story about someone who lost weight using SlimMeBot.
People will naturally go,
“What’s SlimMeBot?” or "That sounds cool, I wanna know more about that.”
Soft selling should be a big part of your marketing strategy because it sells without being salesy.
You’re just talking about something or showing something that gets people curious and excited.
But this is just the tip of the iceberg. Once they are hooked, they will start receiving value from SlimMeBot hence you have a lead.
SlimMeBot provides the opportunity for them to raise their hand for your help. And whey they do this, you will have a hot lead.
This is how HerbaGrow systems SELLS FOR YOU, starting with generating a hot lead.
