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15/06/2026
🤖 AI is transforming how ads are made. But it hasn't changed the rules they have to follow.
From deepfake endorsements to automated campaigns, the CAP Code applies, and responsibility stays with the advertiser.
👉 Here are four things every marketer should know about AI, deepfakes, and advertising compliance.
🤔 Can a small business really compete with Amazon on customer experience? Si Elliot thinks so, and he makes a pretty compelling case.
In this clip from our latest episode, the author of Customer Experience Thinking explains why CX isn't about budget. It's about behaviour, perception, and the details most brands overlook.
Worth a watch if you're thinking about how your customers actually feel at every stage of their journey.
🎧 Link to full episode in the comments!
09/06/2026
Calling all Marketing Executives 📣
Want to grow your career but not sure where to start? Join Neil Wilkins for a FREE 1-hour webinar to help you:
👉 Build confidence
👉 Level up your skills
👉 Stay ready for exciting new opportunities
This small investment of time could make a big difference to your next career move.
⏰ 11-12 AM, 26 June
📍Online
📣 Neil Wilkins
🔗 Sign up through the link in the comments!
📊 Not all metrics tell the full story.
If you want to learn how to move beyond vanity metrics and focus on performance measures that provide real insight, join our free virtual class, Measuring Marketing Performance That Actually Matters.
What you'll learn:
👉 How to cut through the noise
👉 Which metrics actually matter
👉 How to use data to make smarter marketing decisions
You can book using the link in the comments below 👇
03/06/2026
🌟35 years ago, Cambridge Marketing College was created with a vision: to set the standard for professional marketing education. This week, we paused to celebrate just how far we've come.
Our conference dinner brought together the people who have made CMC what it is: founders, tutors, staff, and special guests, for an evening of wonderful food, great conversation, and live harp music on a beautiful summer evening. ☀️🎶
To everyone who has studied with us, taught for us, or championed us over the past three and a half decades, thank you. You are the heart of this college.
Why do some marketing campaigns just flop? And more importantly, how do you actually turn them around?
Skip Wilson, founder of DRAFT Media Partners, joins the Cambridge Marketing Podcast to chat all things testing, data, remarketing, landing pages, and figuring out what’s actually not working in your campaigns.
Check out this podcast packed with useful insights for marketers and business owners 🎧 Full episode in the comments.
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30/05/2026
On Wednesday, we had the pleasure of hosting our 2026 Tutor Conference at the stunning Madingley Hall, and what a day it was! 🎉
Our tutors joined us for a packed day of talks, activities, and meaningful conversations. We were delighted to welcome guests from First for Awarding, and a huge thank you to Nigel Sutton and Very from Cambridgeshire Constabulary for joining us for an escape room activity that had everyone thinking on their feet!
Our college staff also took part in speed-dating style conversations, a fantastic way to strengthen connections and have real, focused discussions.
Beyond the agenda, it was simply wonderful to see so many familiar faces, catch up, and feel that sense of community that makes our tutor network so special.
Thank you to everyone who made the journey and made the day what it was. We're already looking forward to the next one! 💙
27/05/2026
If your emails aren’t getting the response you expect, this is worth a listen 🎧
Get insights from the “email whisperer” about what actually makes emails persuasive, and what’s quietly holding most people back.
They break down common mistakes like:
📧 Overly long “dumper truck” emails
📧 Flat “white bread” emails with no personality
📧 “Undertaker” emails where the action gets buried
The key takeaway? Email isn’t just logic, it’s emotion. People respond to how your message makes them feel.
Get practical tips on subject lines, structure, when to use Teams vs email, and why AI should be your editing partner, not your ghostwriter.
Simple, practical advice you can apply straight away. 🎧 Find the full podcast eposide in the comments
25/05/2026
Most websites and emails don’t fail because of bad content; they fail because of unclear design choices.
One of the most overlooked details 👉 is buttons.
Here are 6 practical tips on using coloured buttons effectively across websites and emails to help improve clarity, clicks, and overall user experience.
If you work in marketing, design, or content, this is worth a read.
Think you're a pro at writing video briefs? 🎬 You might be making some very common mistakes… like “Can we make it pop?” being the entire strategy. 😅
Martin Watters joins the Cambridge Marketing Podcast to talk all things videography. He covers everything from writing the perfect video brief, to using video data properly and how to squeeze every last drop of value from your content.
If your last brief included the words “viral” and “quick turnaround” in the same sentence, this podcast is for you. 👇 You can find the full episode in the comments.