28/08/2026
There’s a revenue gap when it comes to PT 🏋️
Packages tend to be broken down into:
➡️ Basic membership
➡️ Personal training add on
And usually there’s quite a gap in terms of cost. One offers no guidance, one offers all the guidance.
Now we’re not saying PT packages are overpriced, they’re absolutely not. But they do cause an affordability barrier. So how can we get the cost down while keeping the value high?
Group PT! From semi private (two or three to one) to Small groups of 5-7 clients per coach. You can lower the cost the individuals pay, while still making a higher profit than a 1-2-1 session, plus you make high-touch coaching available to more people.
And here’s where it gets tastier. Group training encourages community amongst your clients and nurtures that people connection that gym goers are craving (we talk about it a lot), your clients have access to coaching at a price more affordable to them which helps with retention, and your trainer is earning more per hour which helps them to battle burnout.