Working Knowledge

We are keen to speak with 5 business leaders who have an employee that wishes to develop their marketing skills.

With access to government funding, we offer training that boosts your team's growth while enhancing your marketing efforts.

Don’t have someone in-house but need marketing support? We can help you find the right fit too!

If this sounds like something you’d benefit from, let’s chat we would love to help!

Last Friday, we were delighted to welcome guest speaker Adam Margolin to our Friday webinar.

Adam Margolin has over 20 years of marketing experience, having worked with companies such as Spa and McColl's Retail Group before starting his consultancy in 2016. Throughout his career, Adam has crafted successful marketing strategies for a diverse range of clients, from top-tier FTSE companies to ambitious start-ups and non-profit organisations.

In our session, Adam focused on how to leverage LinkedIn to its fullest potential.

Some of the takeaways from Adam’s webinar were:

1. Optimising Your LinkedIn Profile: Ensuring your profile is complete and professional can increase your visibility and engagement significantly. This includes a high-quality profile picture, a compelling headline, and a detailed summary.

2. Growing Your Network: Building connections on LinkedIn is vital. Adam emphasised the importance of connecting with people you know, joining relevant groups, and following industry influencers to expand your reach.

3. Engaging with Content: Regularly interacting with content through likes, comments, and shares helps keep you active and visible on LinkedIn. Adam recommended the 3-2-1 method: liking three posts, commenting on two, and sharing one piece of content daily.

Thank you, Adam, for sharing your insights and expertise with us. Your practical tips on maximising LinkedIn's potential are invaluable!

Our webinars are an integral component of the Working Knowledge Marketing Academy, offering our apprentices the invaluable opportunity to expand their network with experienced marketers and delve deeper into their marketing projects with guidance from industry experts. If you're passionate about marketing and interested in sharing your knowledge as a guest webinar speaker, we'd love to hear from you.

Last Friday, we were delighted to welcome guest speaker Dave Plunkett to our Friday webinar.

Dave Plunkett is a referral and partnership specialist who speaks, trains, and coaches business owners on how to harness the power of referrals and strategic partnerships for growth. Dave has developed hundreds of partnerships. He had grown his own membership organisation to 2000 members almost entirely through referrals and strategic partnerships, before providing access to the SME market for global brands such as Regus & Volvo, reaching nearly 1 million business owners along the way.

Some of the takeaways from Dave’s webinar were:

1. Human Connections Drive Referrals: Building personal relationships in business leads to more positive experiences being shared, which boosts referrals.

2. Regular Referral Practices Boost Engagement: Making referrals a regular part of business keeps customers interested and consistently brings in good leads.

Dave explained who you should ask for a referral, you can watch the clip here: https://buff.ly/4dCOvbO

We are incredibly grateful to Dave for sharing such valuable insights and inspiring our apprentices. Thank you, Dave!

Our webinars are an integral component of the Working Knowledge Marketing Academy, offering our apprentices the invaluable opportunity to expand their network with experienced marketers and delve deeper into their marketing projects with guidance from industry experts. If you're passionate about marketing and interested in sharing your knowledge as a guest webinar speaker, we'd love to hear from you.

Great opportunity for young people looking to get into the game industry! Sumo Digital Academy now open for internships (all) and Level 7 Game Programmer Apprenticeships (for grads).

https://www.mcvuk.com/business-news/the-sumo-digital-academy-apprenticeship-is-now-accepting-2023-applications/

Digital skills are in short supply. Why not offer a passionate young person in your organisation the chance to upskill via an apprenticeship?

Data analysts, digital marketing and many more.

Apprenticeships aren't just for big corporates, we partner with 80 scale-ups each year to help them build an in-house digital marketing operation.

Find out more Working Knowledge: UK Digital Marketing Apprenticeships
www.workingknowledge.org.uk

Quote from a great article in Raconteur by Morag Cuddeford-Jones on apprenticeships coming of age:
https://www.raconteur.net/hr/have-apprenticeships-finally-come-of-age-in-the-uk/

Digital apprenticeships offer businesses government-funded training to support talent of any age

Could it work for your business?
https://www.workingknowledge.org.uk/digital-marketing/what-are-modern-apprenticeships/

BRAND NEW OPPORTUNITY for someone to fast-track their digital marketing career via an apprenticeship.

The right candidate will have the opportunity to become an integral part of the business and will gain a wide variety of skills and knowledge.

APPLY NOW!
https://indeedhi.re/3PNp3Dd

BRAND NEW OPPORTUNITY for someone to fast-track their digital marketing career via an apprenticeship.

The right candidate will have the opportunity to grow with the business, be creative and take on the digital marketing responsibilities.

APPLY NOW!
https://indeedhi.re/3pM9TUc