15/05/2026
What is TastEd?
TastEd is a charity that exists to promote taste education to children across the UK.
Why is it important?
We know that most children in the U.K. donāt eat enough vegetables and fruits. One of the
biggest reasons ā aside from the cost of fresh food - is that many children just donāt enjoy
vegetables. TastEd is a method for giving children the positive exposure to vegetables that is known to be the route to learning a liking for them over time.
Research from Finland found that this kind of sensory food education can increase a childās
willingness to eat vegetables and berries.
As well as building a childās confidence around new foods, these lessons in eating can also
raise attainment in speech and writing because we find that food is a subject that grabs
every childās attention and they end up doing some great speaking and writing without even
realising it.
The Golden Rules
The golden rules for all TastEd sessions are:
ā No one has to try
ā No one has to like
These rules take all the pressure off a child and strangely make it easier for them to both try
and like new foods over time. Establishing these ground rules will create an atmosphere
where your child is free to explore food without worrying that you may be offended if they
donāt like something or if they feel they just canāt bear to taste it.
We know that these rules may be different from the ones you have at family mealtime where
lots of parents do ask children to try just a bit of everything on their plate. Thatās fine. You
can explain to your child that there is one rule for mealtimes and another rule for TastEd
sessions.
Using the senses
These lessons aim to use all five senses to explore food, every lesson includes fun sensory
experiments with food: e.g. sniff the tomato, feel the peach, listen to the crunch carrot.
ā Sight - this will be the least invasive sense for your child to explore as itās the one we
use most, a child who might be scared to taste something new will be happy to look
at the food.
ā Touch - this is our biggest sense, mostly found in the skin but also in muscles such
as the tongue. We touch food with our hands but also with our mouths, the feeling of
food in our mouths is called texture. Often, when children say they hate the taste of
food what they really mean is texture. So this is a really powerful concept for children
to learn and explore.
ā Smell -
āflavourā happens mostly in the nose not the mouth, children can explore this
by holding their nose whilst trying different foods.
ā Hearing - the aim is for children to think about how hearing impacts our food
experience, which is something they may never have considered before.
ā Taste - try and end with the taste lessons. By the point your child reaches the āTasteā
lesson they should have built up some confidence with new flavours, knowing they
will not be judged for not liking something.
If youād like information and ideas for home please follow this link: https://www.tasteeducation.com/what-do-we-do/