Jones & Partners

From the outset our ambition for Sylva was clear, a lounge chair in a box.

That box needed to be a third of the full product size to optimise shipping for global customers. We achieved exactly that, and this post shows just how simple Sylva is to assemble.

Meeting regulatory requirements was one of the more demanding parts of the project, but we are pleased to say all certifications have been successfully achieved.

NRF New York is the world’s biggest retail industry show, and we’re proud to be here with a new Jones + Partners product launching on the floor this week.

From AI-driven platforms to frictionless checkout, the pace of change is everywhere, but what really stands out is how these shifts are reshaping physical touchpoints, environments and behaviours in store.

It’s a timely reminder of why industrial design matters more than ever: translating complex technology into simple, human experiences.

These objects remind us why we design. Their form, function, and CMF still spark ideas in the studio. When we asked the team for the designs that inspire and drive their ambition, these are the ones that stood out. We’re sharing them because inspiration fuels innovation, and great design grows stronger when we share what moves us.

This one picked up a red dot, DGM and a Mixology, but it started with a conversation about Integration of technology with elegance.

Learn more about Laines at jonespartners.co.uk


interiors


 

Laines in development

A full-scale card model handcrafted to accurately assess proportions and user interactions.

Sketch modelling with card allows us to make key design decisions early in the project saveing both time and money.

Why we lead with process before positioning

Before we speak, we show our process.
Because trust isn’t built through targeting, it’s built by making our thinking visible.

This is how we earn attention: one honest iteration at a time.

You’ve probably sat on something we have designed, now meet the mind behind it.

We’re excited to be featured in Works Magazine this month, spotlighting the journey of our founder Craig Jones. From his early days designing desks in Merthyr Tydfil to leading one of the UK’s most forward-thinking product studios.

Take a look behind the scenes with us, from sketches to prototypes, chairs to charging hubs and discover how Craig and the team are shaping what’s next.

👀 Swipe for a peek!

📰 Full feature in Works Magazine, Issue 15
Link in bio

Why we build before we polish ✨

Prototyping isn’t about perfection. It’s how we learn quickly and design more intelligently. At J+P, we test early to avoid assumptions later. It’s strategic, not scrappy.

We call it thinking through making.

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Following a successful launch at CDW, we’ve been really pleased with the feedback so far. As curious designers, we’re always eager to understand your thoughts on Climb.

Our aim was to create a product that is versatile yet simple to specify, easily configurable for any environment, and provides practical solutions for the user.

What do you think? 🤔

“We’ve always designed with purpose. From the beginning.”

This year, we’re celebrating 25 years of Jones+Partners. From early prototypes to globally launched products, our journey has always been purposeful.

We are excited to share that our Studio attended in Copenhagen for the first time! With over 350 events spread across 11 districts, the festival’s 11th edition was truly inspiring. Here are just five (from a very long list) of the standout brands, products, and inspirations that caught our eye during our visit:

- Madco
A visionary Japanese lighting brand that crafts a diverse selection of premium portable LED lighting solutions.

- Type Chair
The impeccable craftsmanship of this outdoor stacking chair caught our eye.

- Saga
An innovative acoustic solution inspired by Scandinavian roof tiles, bringing timeless beauty to interior spaces.

- Ace
Arguably the best-in-class over-the-head headphones are now on the market, boasting industrial design and component quality that align seamlessly with the renowned Sonos product line.

- Folding Surfaces
And of course, we had to feature our latest release for Howe. Thank you yet again for all the positive feedback that we have had over the last couple of weeks regarding the project! Find out more here: https://buff.ly/4baM8KV

Our studio had an incredible time in Copenhagen, and we’re eagerly looking forward to future events at the festival. The creativity and innovation we encountered have truly inspired us, and we can’t wait for what’s next!