Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Latimer Appleby, 21-22 Old Steyne, Brighton and Hove.
We are an innovative market research consultancy whose clients operate across a wide range of sectors, but share one thing in common: they really want to understand their customers better. We will help you gain extremely valuable knowledge and insight about your target audiences which will enable you to confidently refine your approach, boost satisfaction, improve efficiency and increase sales.
26/04/2017
New post: Under promise, over deliver https://t.co/yWnsP3EejR
Under promise, over deliver We’re all familiar with the phrase: under promise, over deliver. But how many of us are able to effectively put it into practice? If someone says they’ll “come back to you by the end of the week”, you’ll be lucky to hear from them before the end of the following week. Unfortunately nowadays we expec...
23/03/2017
New post: Loyalty schemes back on the agenda? https://t.co/i1svkxc2Ya
Loyalty schemes back on the agenda? By now most of us will be familiar with the various store loyalty schemes. I’m thinking here about the likes of Tesco Clubcard, Marks and Spencer’s Sparks and Nectar, to mention just three of the biggies. Some of us may even be active users of such schemes. Loyalty schemes are of course quite an old...
18/01/2017
New post: Productivity and the internet https://t.co/xJaHOtWAFc
Productivity and the internet Today many of us seem to have integrated our lives with the internet. And for many it’s about providing greater productivity. Whether it’s using email, Googling things, finding a mate or just checking sports results we can’t seem to be without it. Many hobbies and interests now also utilise the incr...
20/10/2016
New post: moncler jackets 1083 https://t.co/zMa8ZEVdNX
moncler jackets 1083 The next is a long wait Also said: completely did not expect, a bit overwhelmed No ‘strong’ trust relationship between the buyers, the initial is not recommended not to consider Last year, UA and Anta snatched the limelight Nike, and finally regain a bureau $ 295shopbop Also, I specifically for this...
31/05/2016
New post: M&S – the listening store https://t.co/thHDS0KgcW
M&S – the listening store M&S was back in the news recently, it’s the retailer with the story that keeps on running. Not for the first time M&S is the subject of this blog, but sadly the story doesn’t ever seem to change. In the latest in our saga we have the new Chief Executive, Steve Rowe outlining – in […]
25/04/2016
New post: Stop buying our brand https://t.co/Hau8WyE6If
Stop buying our brand An interesting story emerged the other day. Mars, the major food manufacturer announced that people should limit their consumption of certain of their branded food products. We cannot imagine the debates that must have been taking place ahead of the announcement internally at Mars. Can you picture t…
15/04/2016
New post: The value in feedback https://t.co/Z64fER0bjC
The value in feedback It seems that many of the calls to my home phone number these days, and even to my mobile are either: a) PPI claims (top tip: I have no policies), OR b) Accident claims (top tip: I have not been involved in a road traffic accident that I have not claimed for), OR c) “Microsoft” […]
23/02/2016
New post: The productivity problem? https://t.co/SZw0C9ep79
The productivity problem? A few years ago someone I know was working in a business that was looking to better understand social media. The company in question brought in a young, tech-savvy social media guru. He explained his philosophy and suggested that the company really immerse itself into social media. All employees sho…
09/02/2016
New post: Research – It’s all about the evidence https://t.co/AqdJehbPw2
Research – It’s all about the evidence It seems such a shame, but so often nowadays we have little opportunity to really get into the detail of things. We’re all in such a rush to ‘do things’ that we never seem to stop to look before we leap. This thought struck me the other day when I had the chance to have […]
26/01/2016
New post: Loyalty https://t.co/Gn8S6rL528
Loyalty Loyalty is a concept we’re all familiar with and it is something we might set as a goal in our business plans. But to what extent is brand loyalty a reality and how much a myth? Recently someone I know who is in the home maintenance business remarked: ‘There is no loyalty in the services […]
19/10/2015
New post: Existing customers, not wanted? http://t.co/apPdzKzT4B
Existing customers, not wanted? You know that old chestnut about how it costs five times/six times/ten times* as much to recruit a new customer as it does to retain an existing customer. Of course everyone has heard it, but how many companies really understand it? It came to my mind recently as I attempted to contact our energy su…
05/10/2015
New post: The price of failure http://t.co/8Gl7QHq2td
The price of failure You think you’ve had a bad day? Spare a thought for all those who are impacted by the Rugby World Cup. The price of failure it seems can be very high. When I heard on the TV at the end of the England vs. Australia game that the impact of England’s early departure from the […]
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