TTRA Europe Conference 2027 - Bournemouth, UK

09/10/2026

Submit now and bring your research into the conversation at TTRA Europe 2027 in Bournemouth.

Next in our October Track Chair spotlight series is Dr Truc H. Le, Senior Lecturer in the Department of Tourism and Marketing at Griffith University, introducing:
Authenticity, Cultural Heritage and Technology Mediated Tourism Experiences

In this video, Truc introduces a track exploring how authenticity is being constructed and experienced as cultural heritage, technology, social values and innovation increasingly intersect.

The track welcomes research on areas including digital heritage and storytelling, immersive technologies, artificial intelligence, place identity, community voices, visitor engagement, and the responsible design of meaningful and socially sustainable tourism experiences.

If your research connects with these themes, this is your opportunity to share your work, meet our Track Chair, connect with like minded researchers and practitioners, exchange ideas, and contribute to conversations about how tourism experiences can remain meaningful, authentic and socially responsible in a rapidly changing technological environment.

📅 30 March to 3 April 2027
📍 Bournemouth University, United Kingdom

Full track details and the submission link are in the comment box below.

07/10/2026

Submit now and bring your research into the conversation at TTRA Europe 2027 in Bournemouth.

Next in our October Track Chair spotlight series is Dr Alan Fyall, Visit Orlando Endowed Chair of Tourism Marketing at the University of Central Florida, introducing:

Resilient and Adaptive Destinations

In this video, Alan introduces a track focused on one of the most pressing questions facing tourism today: how can destinations remain resilient, adaptive and competitive in an increasingly complex environment?

The track welcomes research exploring how destinations can respond to crises and disruption, adapt to changing conditions, strengthen resilience, and support long term competitiveness.

If your research connects with these themes, this is your opportunity to share your work, meet our Track Chair, connect with like minded researchers and practitioners, exchange ideas, and contribute to conversations shaping the future of destination management.

📅 30 March to 3 April 2027
📍 Bournemouth University, United Kingdom

Full track details and the submission link are in the comment box below.

Dr. Alan Fyall, Visit Orlando Endowed Chair of Tourism Marketing at...

05/10/2026

Submit now and bring your research into the conversation at TTRA Europe 2027 in Bournemouth.

Next up in our October Track Chair spotlight series is Professor Giampaolo Viglia from the University of Portsmouth, introducing:

Generative AI in the Travel Journey

Co chaired with Dr Shynar Dyussembayeva, this track explores how generative AI is reshaping the travel journey, from personalised recommendations and conversational assistance to consumer decision making, trust, service innovation, and the strategic use of AI across tourism organisations and destinations.

If your research speaks to these questions, this is your opportunity to join the discussion, share your work, meet the Track Chairs, connect with like minded researchers and practitioners, and contribute to conversations shaping the future of tourism.

📅 30 March to 3 April 2027
📍 Bournemouth University, United Kingdom

Full track details and the submission link are in the comment box below.

Professor Giampaolo Viglia of the University of Portsmouth introduc...

01/10/2026

Submit now and bring your research into the conversation at TTRA Europe 2027 in Bournemouth.

Throughout October 2026, we will be spotlighting the Track Chairs for the TTRA Europe 2027 Annual Chapter Conference and hearing directly from them about the ideas and research shaping their tracks.

First up is Dr Nikolaos Stylos from the University of Bristol Business School, introducing:

Human AI Hybrid Services: Transformative Human AI Tourism Services.

In this video, Nikolaos shares why the changing relationship between humans and artificial intelligence is creating exciting new questions for tourism and hospitality research.

This track welcomes research exploring human AI collaboration, service innovation, personalised travel experiences, organisational agility, decision making, and the responsible integration of AI across tourism and hospitality.

Have research that fits this conversation? Submit your paper and join us in Bournemouth to share your ideas, meet our Track Chair, connect with like minded researchers and practitioners, exchange perspectives, and build new collaborations around the future of tourism and AI.

📅 30 March to 3 April 2027
📍 Bournemouth, United Kingdom

Full track details and the submission link are in the comment box below.

More Track Chair spotlights are coming throughout October.

Dr Nikolaos Stylos of the University of Bristol Business School int...

17/09/2026

Our fourth TTRA Europe 2027 panel spotlight focuses on Data and Consumer of the Future.

Tourism is becoming increasingly shaped by data, digital technologies and changing consumer expectations. This panel will consider how these developments are influencing the way we understand travellers, anticipate future behaviour and make decisions across the tourism sector.

We are pleased to welcome Sarah Duignan, Muhammad Malik, Olivier Henry Biabaud, Prof. Isabelle Frochot and Aris Ikkos, bringing together perspectives from industry, research and academia.

📅 30 March to 3 April 2027
📍 Bournemouth, United Kingdom

Together, these four panels will open up important conversations about the people, knowledge and ideas shaping tourism towards 2040.

15/09/2026

Next in our TTRA Europe 2027 panel series, we turn to Skills and Tourism Education in the Artificial Intelligence Era.

Artificial intelligence is rapidly changing how tourism organisations work, how students learn and the skills future professionals will need. This panel will bring together perspectives from tourism and hospitality education to consider how universities and educators can respond to these changes while keeping people, creativity and critical thinking at the centre.

Joining the discussion are Dr Nisreen Ameen, Prof. Eric Tsui, Dr Seán T. Ruane, Assoc. Prof. Ada Lo and Dr Sheila Flanagan.

📅 30 March to 3 April 2027
📍 Bournemouth, United Kingdom

One more panel spotlight to come.

10/09/2026

Our TTRA Europe 2027 panel spotlight continues with Regenerative and Transformational Tourism.

As tourism moves beyond reducing negative impacts towards creating positive change, this panel will explore what regeneration and transformation can mean for destinations, communities, businesses and visitors.

We are delighted to bring together Barbara Jamison Woods, Eleni Skarveli, Prof. Alan Fyall, Assoc. Prof. Kir Kuščer and Prof. Adele Ladkin for a timely conversation on how tourism can contribute to more resilient, inclusive and meaningful futures.

📅 30 March to 3 April 2027
📍 Bournemouth, United Kingdom

More panel highlights are coming soon.

08/09/2026

Over the next two weeks, we will be introducing the four exciting panel discussions taking place at the TTRA Europe Conference 2027 in Bournemouth.

We begin with our first panel, Future of Tourism Research.

Bringing together leading tourism scholars, this panel will consider how tourism research needs to evolve as the field responds to changing societies, technologies, consumer expectations and sustainability priorities. The discussion will reflect on emerging research agendas, new ways of thinking, and the role of tourism scholarship in shaping the future of the sector.

We are delighted to welcome Prof. Giampaolo Viglia, Assoc. Prof. Elina Michopoulou, Prof. Mike Peters, Prof. Adam Blake and Prof. Dimitrios Buhalis to this conversation.

📅 30 March to 3 April 2027
📍 Bournemouth, United Kingdom

Stay tuned as we introduce our other three panels over the coming days.

03/09/2026

Join us at the TTRA Europe 2027 Conference!

30 March – 3 April 2027
Bournemouth University, United Kingdom

We are delighted to introduce the 22 conference tracks for TTRA Europe 2027, covering a diverse range of timely and exciting topics in travel and tourism research.
Each track is led by our fantastic Track Co-Chairs, and we are very grateful to all of them for bringing their expertise and enthusiasm to .
Registration and submissions are now open!

Explore our 22 tracks below, meet the Track Co-Chairs, find the one that best fits your research, and submit your extended abstract or poster.

We look forward to discovering your research and welcoming you to Bournemouth in 2027!

Find out more about TTRA Europe 2027 and submit your work:
https://ttra.com/about-ttra/regional-chapters/europe-chapter/ttra-europe-conference-tracks/

03/07/2026

Join us at the TTRA Travel and Tourism Research Association (TTRA) Europe 2027 Conference March 30 to April 3, 2027 Bournemouth University, United Kingdom https://ttra.com/events/2027-ttra-europe-annual-chapter-conference/