Adam Eason School of Therapeutic Hypnosis

Adam Eason School of Therapeutic Hypnosis Adam's Training College - aecollegeofhypnosis.uk
Adam Eason's Personal and main site - www.adam-eason.com

Delivering a wide range of quality training courses from diploma level and certification, to personal development and self-improvement in the fields of self-hypnosis, hypnosis and hypnotherapy. Also producing a wide range of books, audio programmes and online resources for learning and self-improvement. Want to discuss hypnosis, self-hypnosis and hypnotherapy in a supportive, friendly and fun environment. Join our Facebook group:
https://www.facebook.com/groups/AngloEuropeanCollegeofHypnosis/

Connect with us some more:
https://twitter.com/adameason
instagram: adam_eason
Podcast: www.hypnosis-weekly.com

Here on facebook, we promote the school and those graduates of the school who are working so marvellously as professional hypnotherapists.

I've been a little quiet on my social media channels for the past week - last week I was teaching the second half of thi...
22/09/2026

I've been a little quiet on my social media channels for the past week - last week I was teaching the second half of this year's hybrid intensive diploma course, and then I flew to Copenhagen to run a workshop at the Danish Hypnosis Kongress on the topic of multimodal hypnotherapy - spoke and gave demonstrations on topics of case formulation, acceptance, the observing self, somatic therapy, compassion therapy approaches and the neuroscience of psychotherapy.

Throughout, I was fed incredibly well, including the local pastry delicacy that came with breakfast on display here, and for the third time in my life was awe-struck by the incredible bridge (once the longest in the world) that we got to drive across on the way to the FjeldSkov venue.

Was wonderful to catch up with my Danish friends and have many belly laughs, and I got to experience some post dinner magical entertainment from Denmarks winner of the TV show traitors (he was a traitor) and brilliant hypnotherapist Kim Oeschle.

Denmark has an incredible hypnosis community that have such a special place in my heart. Thanks to everyone who came and especially the incredible organisers.

“If I am making it happen, is it really hypnosis?”It is one of the most common doubts people have during self-hypnosis.Y...
22/09/2026

“If I am making it happen, is it really hypnosis?”

It is one of the most common doubts people have during self-hypnosis.

Your hand begins to lift, a sensation develops or an emotion shifts—then the internal detective arrives:
“I knew what was supposed to happen.”
“I could have stopped it.”
“Perhaps I was just playing along.”

Many people assume a genuine hypnotic response must be completely involuntary, impossible to resist and produced without their participation. That expectation owes far more to stage hypnosis and fictional mind control than psychological science.

In my new article, I examine the important differences between:
• Pretending
• Behavioural compliance
• Active participation
• Genuine hypnotic responding

I also explain automaticity, changes in the sense of agency, demand characteristics and why retaining the ability to stop a response does not mean hypnosis has failed.

There is also a simple practical experiment you can try for yourself.

You do not prove that hypnosis is genuine by disappearing from the process. You explore it by participating honestly and noticing whether suggestion changes what you experience, anticipate, feel or do.

Read the full evidence-based article here:

https://adam-eason.com/am-i-hypnotised-or-just-pretending/

09/09/2026

Have you ever been using hypnosis, noticed an unrelated thought and immediately decided that you had ruined the entire thing?
You had not. You were simply displaying one of the traditional symptoms of being human.

Hypnosis is often described using phrases such as “switch off completely”, “stop analysing” and “let the conscious mind disappear”. Unfortunately, people can interpret these metaphors as requirements—and then judge themselves every time their attention wanders.

In this video, I explain why hypnosis does not require an empty mind and distinguish between three very different experiences:
1. Ordinary mind wandering
2. Productive association
3. Genuine disengagement

I also discuss why analytical thought need not be treated as the enemy, how constant self-evaluation can interfere with involvement and what a competent hypnotherapist can do instead of telling a client that they are “resisting”.

If you have ever believed that you think too much to experience hypnosis, watch the full video. You may discover that the goal is not to silence your mind, but to engage it more usefully.

What tends to happen inside your mind during hypnosis—quiet absorption, constant commentary or something in between?

Your mind wandered during self-hypnosis. Have you ruined it?No. You have demonstrated that you possess a functioning hum...
09/09/2026

Your mind wandered during self-hypnosis. Have you ruined it?

No. You have demonstrated that you possess a functioning human brain.

People sometimes approach self-hypnosis with remarkably unforgiving expectations:

“I must concentrate perfectly.”

“I shouldn't have any other thoughts.”

“If I notice the room, I've lost hypnosis.”

“If my attention wanders, it isn't working.”

None of those is a particularly useful standard.

Attention naturally fluctuates. Mind wandering is a normal feature of cognition—even when we're deliberately trying to concentrate.

The more useful skill is noticing that attention has wandered and **returning it to what you're doing without turning the interruption into a verdict on your hypnotic ability.**

In fact, that moment of noticing matters.

You noticed. You redirected. You continued.

That's practice.

Self-hypnosis doesn't require an empty mind or flawless concentration. It requires active participation—and part of that participation is learning what to do when your attention inevitably goes elsewhere.

You don't need perfect concentration. You need a reliable way back.

08/09/2026

If your attention wanders during self-hypnosis, you have not necessarily failed. You may have encountered an opportunity to practise the skill that matters next: returning.

This short, practical exercise deliberately allows thoughts, sounds and sensations to draw your attention away. You will then practise noticing what happened and guiding your attention back—without frustration, judgement or an internal disciplinary hearing.

Watch the full video and try it with me. It takes only a minute, and it may change how you interpret distraction during self-hypnosis.
How many times did your attention move—and could you bring it back without having an argument with yourself?

08/09/2026

If your mind wandered during self-hypnosis, congratulations: you appear to possess a human brain.

Many people abandon self-hypnosis because they notice a sound, remember something they need to do, lose track of a few sentences—or find themselves planning dinner instead of engaging with the suggestions.

They assume the session has failed.
It probably has not.

Perfectly uninterrupted attention is neither realistic nor necessary. What matters is what you do after noticing that your attention has wandered.

In this video, I explain why bringing your attention back is not an interruption to self-hypnosis. It is part of the attentional skill you are practising.

Watch until the end, then tell me: what most commonly steals your attention during self-hypnosis—thoughts, sounds, physical discomfort or checking whether it is working?

Does your mind wander during self-hypnosis?Good. That means you have a human brain—not that you are incapable of being h...
25/08/2026

Does your mind wander during self-hypnosis?

Good. That means you have a human brain—not that you are incapable of being hypnotised.

Many people confuse concentration with uninterrupted concentration. They assume that if an unrelated thought appears, they notice a sound or briefly lose track of the suggestions, the entire exercise has somehow been ruined.

It has not.

Attention naturally fluctuates. The useful skill is noticing when it has wandered and learning how to return without frustration, self-criticism or a small internal announcement that you have failed.

In this carousel, I share seven practical ways to work with a wandering mind during self-hypnosis—including:
• Choosing a simple attentional anchor
• Giving an analytical mind something useful to do
• Incorporating distractions
• Reducing constant self-evaluation
• Making each return calmer and easier

Self-hypnosis is not about maintaining a perfectly empty mind while becoming entirely oblivious to existence. It is an active process of participating, noticing, adjusting and returning.
Work through the carousel and save it for your next practice session.

Which of the seven strategies would help you most?

Does your mind wander during self-hypnosis?You are following the recording quite happily… then you remember tomorrow’s a...
25/08/2026

Does your mind wander during self-hypnosis?

You are following the recording quite happily… then you remember tomorrow’s appointment, notice a car outside and begin wondering whether you are hypnotised properly.

The original distraction lasted five seconds.

The judgement, frustration and analysis that followed may occupy the next five minutes.

A wandering mind does not automatically mean that hypnosis has failed—or that you are incapable of concentrating. Attention naturally moves. What matters is how you respond when you notice it.

In my new evidence-based article, I explain:

✓ Why hypnosis does not require an empty mind
✓ When distraction matters—and when it probably does not
✓ Seven common attention traps that undermine participation
✓ How analytical people can use their thinking more effectively
✓ My practical RETURN framework for redirecting attention
✓ How to use distractions without becoming frustrated
✓ A seven-day experiment for developing your attentional skills

If you have ever thought, “I’m too distracted”, “I overthink everything” or “Perhaps I’m just not hypnotisable”, I wrote this for you.

Link to the full article in the comments.

Does your mind tend to wander during self-hypnosis? Let me know what usually captures your attention.

21/08/2026

“I can’t see pictures in my mind—does that mean hypnosis won’t work for me?”

No.

One of the most unhelpful habits in hypnosis is treating “imagine” and “visualise” as though they mean precisely the same thing.

They do not.

Some people experience vivid internal pictures. Others imagine through sensations, words, sounds, memories, movement, emotion, spatial awareness or conceptual thought. Some simply know what they are imagining without seeing it.

Yet hypnosis scripts are often filled with instructions to see staircases, beaches, colours and confident future selves. If none of that produces an internal cinematic masterpiece, people can wrongly conclude that they are failing.

In this new video, I explain why hypnosis does not require vivid visual imagery, how to translate instructions into a form your mind can use, and why competent hypnotherapists adapt to the client rather than repeatedly demanding that they “see it more vividly”.

I also explain why vivid imagery is not necessarily useful imagery—and why scripts should be treated as tools rather than sacred commandments.

If visualisation has ever made you doubt your ability to use hypnosis, please watch this one through to the end.

How do you tend to imagine—pictures, words, sensations, sounds, movement or simply knowing?

Evidence based hypnosis meme of the week.“I can’t visualise, so self-hypnosis probably won’t work for me.”I hear variati...
21/08/2026

Evidence based hypnosis meme of the week.

“I can’t visualise, so self-hypnosis probably won’t work for me.”
I hear variations of this surprisingly often.

The problem is that somewhere along the way, imagination became synonymous with seeing pictures in your mind.

It isn't.

You can imagine the heaviness of an arm without seeing anything.
You can remember what confidence feels like without watching a mental film of yourself being confident.
You can become absorbed in words, sounds, sensations, memories, movement, emotions and ideas.

And all of those can be recruited during self-hypnosis.
Vivid mental imagery can certainly be useful. If you can picture that tropical beach in glorious 4K, splendid.

But if your internal television appears to have been permanently unplugged, that does not disqualify you from hypnosis.

Rather than asking:
“Can I visualise this clearly enough?”
Try asking:
“How else could I experience this suggestion?”

That small change can open up an entirely different way of practising self-hypnosis.

Address

Bournemouth
BH1

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 3pm

Telephone

+441202526977

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