Applied EFT

Applied EFT Focusing on using EFT in therapeutic and Coaching environments. Training therapists and coaches in the amazingly effective use of Applied EFT as a tool.

What is Applied EFT? Applied EFT is EFT pure and simple. This is not a play on words, rather it is an accurate description of how we regard and teach this amazing technique. Applied EFT is the EFT that we first studied in 2006, EFT we were taught by a Gary Craig approved trainer using Gary Craig approved training material. Over the years many trainers have put their own ‘stamp’ on the EFT they tea

ch and passed it on as being EFT. This has caused variations to the content and even the character of the EFT being taught. In Applied EFT we have ‘ring fenced’ those characteristics of EFT that we believe are essential to make it such an effective aid. EFT is simple. To some trainers this simplicity is somehow EFT’s Achilles heel, whereas in Applied EFT we embrace this simplicity and steer away from the desire to complicate or ‘pad out’ EFT. Physically, Applied EFT is identical to the traditional EFT. However, it does differ in many less noticeable ways
 Applied EFT is taught as a ‘Tool’ not as a therapy
 Central to Applied EFT is the ‘Common Effect’ principle.
 Applied EFT is only taught to qualified therapists, hypnotherapists, counsellors and coaches.
 There is no underlying belief structure as to how it works. Tool not a Therapy
As a result of practising and teaching EFT (both Steve and Ben were AAMET accredited trainers) the partners at Key2 Empowerment have always felt that the true strength of EFT rested with its simplicity and flexibility. It is easy to learn and to use. From experience, Key2 Empowerment Partnership observed that in all cases EFT depotentiated or weakened the emotional element that existed within the presenting issues. By doing so the client’s logical mind was better able to process and ‘think’ differently. Without guidance or coaching as to how to process differently, there is always the possibility that a client could ‘re-educate’ themselves back to the ‘old’ way of thinking. Therefore, Applied EFT is regarded as a tool that enhances the effectiveness of other modalities and therapies, increasing their efficacy. Common Effect Principle
Because Applied EFT is taught as a tool it is important that some guidance accompanies it. The Common Effect Principle is that guidance. If five people present five different issues to a single EFT practitioner that practitioner can be confident of creating a positive shift for all five. However, in Applied EFT we maintain that although the practitioner creates five positive yet differing shifts, the practitioner is not in fact doing five different things. In each of the five cases the practitioner is reducing the impact of the emotional element of the issue. As all issues comprise of an emotional element the Common Principle holds true for presenting issues as varied as chronic pain, phobias and lack or loss of confidence. Taught to qualified persons. Key2 Empowerment Partnership also felt that providing this very effective modality to persons without experience or skill in dealing with clients in a therapeutic context, could prove problematic to the client and practitioner. Therefore, it is only taught to those with an existing ‘toolset’ and the experience to use it. Students are encouraged to develop their own method of integrating Applied EFT with their other therapies. No underlying belief structure
Key2 Empowerment Partnership accept that there are a great number of scientifically verified papers that evidence the effectiveness of EFT. There is, however, no similar proof as to how EFT works. The meridian explanation is but one put forward to explain the modality’s effectiveness. As there is no solid proof as to how EFT works, Key2 Empowerment do not teach any belief system as part of their training, but rather focus on its practical application. Applied EFT is also divided into two parts. They are: -
1. Process
2. Applications
Process
The process is the actual physical elements of EFT as in the evaluation, sore spot, tapping, gamut and re-evaluation. Application
These are the selected ‘add ons’ that increase and enhance the flexibility of the Applied EFT Process. They include ‘Choices’, Touch and Breathe, working with submodalities and NVC amongst others.

So very interesting.On our courses we talk about rapport and calibration.Maybe it is not guess work that guides us with ...
17/06/2026

So very interesting.
On our courses we talk about rapport and calibration.
Maybe it is not guess work that guides us with clients. Maybe they are 'telling us'.
https://www.facebook.com/photo/?fbid=1409678391189002&set=a.619437946879721

Woah! Science just opened a door we didn't know existed.

Scientists say two people successfully communicated with each other while dreaming for the first time 😴

In a groundbreaking sleep experiment, scientists managed to send signals between two people who were dreaming.

Researchers used special sensors to monitor brain activity during lucid dreaming, a state where a person is aware they are dreaming.

Participants were able to respond to simple questions while asleep, suggesting that communication during dreams might actually be possible.

Although still experimental, this discovery could help scientists better understand how the brain works during sleep.



References:
BBC Science – Lucid Dream Experiments
Reuters – Brain Research Studies

Another Practitioner course complete.A lovely bunch of people made for an enjoyable two days!
14/06/2026

Another Practitioner course complete.
A lovely bunch of people made for an enjoyable two days!

The attached research document focuses on the effectiveness of Emotional Freedom Technique (EFT).Unless you are extremel...
19/05/2026

The attached research document focuses on the effectiveness of Emotional Freedom Technique (EFT).
Unless you are extremely keen on the subject, it might be a bit of a read for most.
However, the report’s conclusions states;

‘Reviews and meta-analyses of EFT demonstrate that it is an evidence-based practice and that its efficacy for anxiety, depression, phobias and PTSD is well-established. The research investigating physiological improvements after EFT intervention is limited; however, this study adds to the body of literature and suggests that EFT is associated with multidimensional improvements across a spectrum of physiological systems’
As many of you may know, together with my partners at Key2 Empowerment Partnership, I teach EFT (and other modalities) to Counsellors and therapists.

The purpose of this post is that Key2 are developing an EFT based technique, designed to assist sufferers of dementia and their carers. The concept being that the carer and/or family member can be taught the simple techniques and use it to reduce stress and anxiety being experienced by the dementia sufferer.

Key2 Empowerment are doing this on a non-cost basis to the carer or the sufferer.

As part of the development of the concept, we are eager to contact carers; family members or others involved in the care of dementia sufferers and who would like to learn the exciting technique.

Training will take around 3 hours. It will be Zoom based.

Our only request is that those that take advantage of this offer complete and return to us formal (supplied) feedback forms. These we can then use as supporting evidence when we take the programme to relevant organisations.

Again, this project is not being undertaken for financial gain in any way. We believe that EFT can help the sufferer of dementia directly and the carer indirectly.

If you would like further information on the exciting undertaking, please PM me.

Emotional Freedom Technique (EFT) is an evidence-based self-help therapeutic method and over 100 studies demonstrate its efficacy. However, information about the physiological effects of EFT is limited. The current study sought to elucidate EFTs ...

19/05/2026

Emotional Freedom Technique
What science says!
Scientific evidence indicates that Clinical Emotional Freedom Techniques (EFT) is an effective, evidence-based, and manualized intervention for psychological and physical conditions, including anxiety, depression, PTSD, and chronic pain. Studies show large effect sizes (Cohen's \(d = 1.31\)), with mechanisms involving the reduction of cortisol by \(24\%\) and calming of the amygdala.
Key Scientific Findings
• Mental Health Impact: Meta-analyses show EFT significantly reduces symptoms of anxiety, depression, phobias, and posttraumatic stress disorder (PTSD).
• Physiological Changes: Research demonstrates that EFT lowers cortisol (a major stress hormone), reduces blood pressure, and improves heart rate variability.
• Neural Regulation: Functional MRI studies suggest that EFT decreases connectivity between the amygdala (the brain's fear center) and areas related to pain, effectively calming the nervous system.
• Effective Results: Studies have shown that EFT can produce faster and more durable results in treating PTSD than traditional therapies, such as supportive interviews.
• Evidence-Based Practice: Clinical EFT meets the criteria for an “evidence-based” practice as established by the American Psychological Association (APA) Division 12 Task Force.
Mechanism and Methodology
EFT combines cognitive, exposure, and somatic components, specifically by tapping on acupressure points to reduce emotional distress and physiological stress markers. [1, 2]
Scientific Debate and Limitations
• Mechanism Scepticism: While the efficacy of the treatment is increasingly recognized, some researchers argue that the underlying theory (meridians and acupoints) is not supported by standard biology or anatomy.
• Component Effectiveness: Some studies indicate that the results may be attributed to standard therapeutic techniques, such as distraction and exposure therapy, rather than the specific, manualized tapping of meridians.
• Need for Further Study: Experts call for more rigorous research, particularly concerning the long-term impact on chronic diseases like cancer, heart disease, and diabetes.

19/05/2026

Applied EFT

Applied EFT is EFT pure and simple. This is not a play on words, rather it is an accurate description of how we regard and teach this amazing technique.
Applied EFT is the EFT that we first studied in 2006, the EFT we were taught by a Gary Craig approved trainer using Gary Craig approved training material. Over the years many trainers have put their own ‘stamp’ on the EFT they teach and passed it on as being ‘EFT’. This has caused variations to the content and even to the character of the EFT being taught.
In Applied EFT we have ‘ring fenced’ those characteristics of EFT that we believe are essential to make it such an effective aid. EFT is simple. To some trainers this simplicity is somehow EFT’s Achilles heel, whereas in Applied EFT we embrace this simplicity and steer away from the desire to complicate or ‘pad out’ EFT.

What is Applied EFT?
Physically, Applied EFT is identical to traditional EFT. However, it does differ in less noticeable ways.

Applied EFT is taught as a ‘Tool’ not as a therapy.

Central to Applied EFT is the ‘Common Effect’ principle.

Applied EFT is primarily taught to qualified therapists, hypnotherapists, counsellors and coaches we have trained nurses, sports coaches, osteopaths, police officers in the modality. Basically these are people who already have a ‘toolset’ they use in dealing with others. Applied EFT is designed to blend in with and supplement the student’s existing skillsets.

There is no underlying belief structure as to how it works.

Tool not a Therapy
As a result of practising and teaching EFT for many years, the partners at Key2 Empowerment have always felt that the true strength of EFT rested with its simplicity and flexibility. It is easy to learn and to use. From experience, Key2 Empowerment Partnership observed that in all cases EFT depotentiated or weakened the emotional element that existed within the presenting issues. By doing so the client’s logical mind was better able to process and ‘think’ differently.
Without guidance or coaching as to how to process differently, there is always the possibility that a client could ‘re-educate’ themselves back to the ‘old’ way of thinking. Therefore, Applied EFT is regarded as a tool that enhances the effectiveness of other modalities and therapies, increasing their efficacy.

Common Effect Principle.
Because Applied EFT is taught as a tool it is important that some guidance accompanies it. The Common Effect Principle is that guidance. If five people present five different issues to a single EFT practitioner that practitioner can be confident of creating a positive shift for all five. However, in Applied EFT we maintain that although the practitioner creates five positive yet differing shifts, the practitioner is not in fact doing five different things. In each of the five cases the practitioner is reducing the impact of the emotional element of the issue. As all issues comprise of an emotional element the Common Principle holds true for presenting issues as varied as chronic pain, phobias and lack or loss of confidence.

Taught to qualified persons.
Key2 Empowerment Partnership also felt that providing this very effective modality to persons without experience or skill in dealing with clients in a therapeutic, coaching or professional context, could prove problematic to the client and practitioner. Therefore, it is only taught to those with an existing ‘toolset’ and the experience to use it. Students are encouraged to develop their own method of integrating Applied EFT with their other skillsets

No underlying belief structure
Key2 Empowerment Partnership accept that there are a great number of scientifically verified papers that evidence the effectiveness of EFT. There is, however, no similar proof as to how EFT works. The meridian explanation is but one put forward to explain the modality’s effectiveness. As there is no solid proof as to how EFT works, Key2 Empowerment do not teach any belief system as part of their training, but rather focus on its practical application.

Applied EFT is also divided into two parts. They are:
1. Process
2. Applications

Process
The process is the actual physical element of EFT as in the evaluation, sore spot, tapping, gamut and re-evaluation.

Application
These are the selected ‘add ons’ that increase and enhance the flexibility of the Applied EFT Process. They include ‘Choices’, Touch and Breathe, working with submodalities and NVC amongst others.

Courses
To become a qualified practitioner of Applied EFT the student must:
Attend the two day on line (Zoom Course).
Successfully pass an open book examination. (Post Course)
Provide three case studies which will be reviewed and assessed by Key 2 Empowerment to ensure knowledge and understanding of the subject.

Key 2 Empowerment’ training is quality assured by the National Counselling & Psychotherapy Society (NCPS) and the National Hypnotherapy Society.

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Billericay

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