Martech Lab

06/05/2025

Hello Everyone,
We are Back! Gain Hubspot Certifications Now!

12/03/2025

We’re offering an exclusive HubSpot Marketing Software Certification Bootcamp – completely FREE for students (and worth £800)! This is your chance to gain hands-on experience with HubSpot’s Pro and Enterprise tools, boost your CV, and enhance your LinkedIn profile.

What’s in it for you?
✅ Industry-recognised certification not available without unique access to paid software.
✅ Hands-on experience with HubSpot’s marketing software
✅ A competitive edge in the job market
✅ Completely free to you —no Pro or Enterprise license required!
Ideally you will have completed the 2 pre-requisite certifications with HubSpot and priority will be given to those who have completed those if interest is high. Below the sign-up link are the details of those certs as a refresher but first, here are the details of the event:

📅 Date: 15th April 2024
📍 Belfast Campus | BC-09-101
🔗 Sign up now: https://hubs.la/Q03bvFjW0

13/12/2024

🌍 Join the ELEVATE AI Challenge!

We’re bringing together great minds, powerful data, and enthusiasm to tackle the sustainability challenges facing our city and we want you to drive this change!

Open to all students from any discipline, in this one-day sprint with Brink, Kainos, and others, you will use Generative AI to impact themes like:

🌱 We Live
🍽️ We Eat
👕 We Wear
♻️ We Waste
⚡ We Power
🚆 We Travel

Make a difference in these areas and help shape a sustainable future for everyone. Get Inspired. Take Action.

Register here: https://hubs.la/Q02_Bq030

➡️ Learn more about ELEVATE AI at: https://hubs.la/Q02_Br0M0

15/11/2024

🚀 Ready to level up your marketing game?

Our HubSpot Certification Pathway gives students, like Grace, the skills to excel in final-year projects and shine in grad interviews!

Don’t miss your chance to get certified and boost your career! 🌟
Learn more at https://hubs.la/Q02Ykv6J0

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23/09/2024

Get certified from beginner to pro—all for free! 🎓

🚀 Start with Inbound Marketing
📈 Specialise in Social Media or SEO
🏆 Finish with the Marketing Software Certification worth £800, on-campus

Complete all three and earn the Edge Award to boost your CV! Don’t miss out—start today!

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18/09/2024

We’re back on campus and ready to kick off our certification pathways soon

Ready to level up your digital marketing skills? Undertake our Hubspot Academy courses and stand out in a competitive market!

Learn more at 🔗https://hubs.la/Q02Qfxy10

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10/04/2024

We had a great morning hosting our Semester 2 Hubspot Marketing Software Bootcamp 🔥

Attendees had the opportunity to enhance their digital marketing skills through completing practical exercises and are also now one step closer to gaining their EDGE award 🥇

A big thank you and well done to all those who attended 👏

03/04/2024

🔥 One Week to Go! 🔥

Next Wednesday we are hosting MarTech Laboratory’s Marketing Software Bootcamp! Get ready to experience an "Insightful, valuable, positive" journey into the world of digital marketing, focusing on HubSpot Marketing Software. 🛠️

🗓 Date: Wednesday 10th April

📍 Location: Ulster University Belfast Campus, Room BC-00-306

⏰ Time: 10:15 AM - 12:15 PM

Join our MarTech Lab Connectors for an interactive session where you'll dive deep into HubSpot's powerful tools.

Secure your spot now and be part of our MarTech community. Sign up here: https://hubs.la/Q02rwHNq0

22/03/2024

We are excited to announce the return of the MarTech Laboratory Marketing Software Bootcamp at Ulster University Belfast Campus! This is your opportunity to join a community of eager learners and dive into the dynamic world of digital marketing, focusing on HubSpot Marketing Software.

🗓 Date: Wednesday 10th April, 2024
📍 Location: Ulster University Belfast Campus, Room BC-00-306
⏰ Time: 10:15 AM - 12:15 PM

What to Expect: Our MarTech Lab Connectors are ready to guide you through an enriching session, delving into the HubSpot Marketing Software certification.

Don’t miss this chance to level up your marketing skills and reconnect with the community. We’re thrilled to bring back this coveted event and look forward to seeing new and familiar faces. Let’s make this bootcamp unforgettable! 🌟

Spaces are limited, so secure your spot now by signing up here: https://hubs.la/Q02qpWmk0

04/03/2024

It’s National Careers Week and we can help you unlock your potential in digital marketing.

Did you know? The Digital Advertising market in the United Kingdom is projected to grow by 5.86% between 2024 and 2028 (Statista), opening up new and exciting opportunities for skilled professionals!

Our HubSpot Certification pathway can help you to equip yourself with the necessary knowledge and skills to excel in the digital marketing industry.

Completing 3 courses counts as an EDGE award activity, enhancing your CV and showcasing your dedication to professional growth!

Sign up now at: https://hubs.la/Q02mGDql0

29/02/2024

Our Marketing Software Bootcamp is returning to the Belfast campus this semester!

The bootcamp can kickstart your digital marketing journey and help you achieve HubSpot digital marketing certifications which not only add an extra dimension to your CV but also are EDGE award accredited.

If you are interested in finding out more about the certification pathways, please get in touch with Belfast MarTech connectors Ellen on [email protected] or Hannah [email protected].

In the meantime, keep an eye out on our social media for more details on the bootcamp later this semester. 👀

01/02/2024

🎉 Celebrating 1 Year of at The MarTech Laboratory 🚀!

Thanks to securing Strategy for Learning and Teaching Enhancement (SLaTE) funding, we've achieved alot of positive outcomes in partnership with our students, researcher team and industry partners.

*Please follow the link to download our interim project report* and explore the Highlights and Key Milestones from the last year: https://martech-laboratory.com/2024/02/01/celebrating-a-year-of-innovation-at-the-martech-laboratory-discover-the-impact-of-slate-funding-to-our-outputs-and-experiences-as-we-celebrate-1-year-since-being-funded/

Highlighting Key Milestones:

Empowering Future Marketers: With 483 students certified in the last 3 years, we’re equipping the next generation with industry accredited skills.
Strengthening Industry Ties: Our 40+ collaborations with leading enterprises, sustainability/social good projects and startups, have paved the way for a hands-on learning experience.
Sparking Innovation through a ‘Thinkathon’: Unleashing creativity through 100+ students and stakeholders in a fun collaboration, we’ve turned 300 ideas into 151 actionable outcomes, setting the stage for future lab endeavours.
Enhanced Learning Pathways: Our comprehensive certification pathways have reached 600 students, offering them unique extra-curricular opportunities to up-skill in Digital Marketing.
Exploring the Future with AI: Through engaging events, we’ve explored AI’s transformative role in digital marketing, drawing a diverse audience from students to industry partners across our campuses and through partners also.
Micro Internships: Our ‘MarTech Connectors’ (the students leading projects) gained insight and understanding of both running events and agency type work through delivering a variety of digital marketing related projects in their time at the lab.

Our collaborations with industry and academia have grown our network and increased opportunities for our student led (Student led, Specialist engaged, supporting Startups, Social Enterprises, Sustainability focused and Social good projects).

🌟

Download the Full Interim Report Here As we mark the one-year anniversary of a pioneering SLaTE funded project at the MarTech Laboratory, we are thrilled to share the remarkable experiences and ach…