JCB - Journal of Customer Behaviour

JCB - Journal of Customer Behaviour JCB is the home of readable radical research in the fields of marketing and consumer behaviour.

26/08/2026

Have you heard the buzz about JCB? A swarm of changes are coming...Bee prepared!

Special issues are supposed to be special, though too often they are merely same-old, same-old in party clothes. Not thi...
27/04/2026

Special issues are supposed to be special, though too often they are merely same-old, same-old in party clothes. Not this one. With John Schouten’s Boomers at its heart, this JCB issue explores consumer culture through storytelling, creativity and scholarly mischief in ways that surprise, provoke and hopefully entertain. Free to access for the next two weeks at: https://researchjcb.com/volume-25/

10/04/2026

Coming soon, JCB’s most astonishing issue yet. Don’t miss it!

29/12/2025

A new festive-themed issue of JCB is now available at https://researchjcb.com

We lost two champions of creative consumer research this year: Hilary Downey and Roel Wijland. This issue begins with their memory. From 2026, annual awards will be issued in their names.

The rest: ghost stories, Norse Gods, dark tourism, and AI behaving badly.

11/09/2025

Our shiny new issue has launched (https://researchjcb.com/content/). As ever, it's worth reading - especially if you are a social media layabout constantly chasing fleeting moments of professional validation. Go on give us a like, better still a love. The dopamine shot will do us the world of good, for today at least. Chris Hackley, captures this beautifully: "One day you are a national headline, your university cuttings office is thrilled skinny, and your VC mentions you by name in the ghostwritten university newsletter. Oh, the glory. The very next day, you're in the recycling bin with yesterday's junk mail."

The entire issue is populated with scholars, to again paraphrase Hackley, who have things to say that are genuinely interesting and relevant, and know how to say them. Chief curator, Stephen Brown, opens with reflections on the journal's three-year journey toward "readable radical research," Morris Holbrook dissects the tensions between artistic merit and commercial success, Kent Drummond explores different types of fame, and Arash Naghdi delivers a sharp critique of academic precarity. Alan Bradshaw responds to the debate he begun in a previous issue on para-academic work, while Himadri Roy Chaudhuri and Arindam Das offer a translated Bengali story exploring rural consumer behaviour. Ian FitzGerald contributes provocative poetry deconstructing brand slogans, Cristina Galalae and Tana Licsandru delightfully trace the biography of a Romanian spoon, Guy Warner nostalgically recalls Airfix models, William Walczak and Eric Ping Hung Li present experimental videography on time perception, Vikram Kapoor (PhD, FHEA) Kapoor offers dark poetic reflections, and Declan McGinty and Victor McClure champion Oscar Wilde's vision of the critic as artist. Brown closes with some often hilarious limerick-fueled reflections on creative expression in academic life.

I'm still processing this and am in a state of shock, but I've been asked to share the terribly sad news that Dr Hilary ...
01/09/2025

I'm still processing this and am in a state of shock, but I've been asked to share the terribly sad news that Dr Hilary Downey has died. She passed peacefully in hospital over the weekend following complications from a routine heart procedure. Hilary was a trailblazing academic, beloved friend, and remarkable human being who touched countless lives throughout her distinguished career.

As Editor of the annual poetry chapbook for Consumer Culture Theory, (this year co-edited alongside Jennifer Takhar, Pilar Rojas Gaviria and Robert V. Kozinets) and organiser of countless poetry events, Hilary, brought her unique vision and scholarly excellence to everything she pursued. Having recently retired from Queen's University Belfast just a month ago, she was eagerly planning to continue her research alongside the friends and colleagues who meant so much to her. In my WhatsApp, Hilary's contact name is Hilarious Downey, which in some ways was quite appropriate. She possessed a refreshing irreverence and delighted in puncturing pomposity wherever she found it. All those who knew her, will miss her so very much. Nor do I have any idea who will now feed the homeless cats that she fed every single night in Belfast's Botanical park. She really did have such a kind nature. Consumer behaviour research has indeed lost a great researcher, but more importantly, the world has lost someone who embraced each moment with gratitude and brought joy to all who had the privilege of knowing her.

During this difficult time, our thoughts are especially with her son Ross (who was also a keen attendee of CCT events), and all who were blessed to call Hilary, their friend, colleague, and mentor.

Anthony Patterson

A new special issue of JCB on the theme of World’s Reimagined, guest curated by Astrid Van den Bossche, is out now. You ...
19/05/2025

A new special issue of JCB on the theme of World’s Reimagined, guest curated by Astrid Van den Bossche, is out now. You can read it for free for the next two weeks at: https://researchjcb.com/ There are intriguing articles by Sarah Perry (famed author of The Essex Serpent), Laura Gibson, Feng Zhu, Alexander Rose, Jamie Woodcock, Paul Haynes, Edward Timke, Minita Sanghvi, Laurel Steinfield, Kevin Thomas, Rüben Neves, Boris Collet, Adele Gruen, Jonatan Södergren, Stephen Brown, Thomas Cousins, Anab Jain and Jon Ardern.

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