CoachCampbell - Online Coach

Fat loss coaches are w**k

Coaching fat loss is easy

The real challenge is what happens afterwards.

Can you maintain your results?
Can you increase calories without panicking?
Can you build muscle after years of dieting?

Can you navigate holidays, meals out and social events without undoing your progress?

This is where most people get stuck. Not because they lack motivation, but because they’ve never been taught what comes next.

If your coach’s entire skillset starts and ends with putting you into a calorie deficit, you’re not paying for coaching.

You’re paying for a glorified calorie calculator.

Nothing better than when you finish your 8 weeks of fat loss and your fat loss coach looks at you and says “so let’s lose some more weight then”

When in reality, they say that because they can’t coach anything else.

Real coaching is helping you navigate every phase of the journey, not just the fat loss phase.

One of the biggest mistakes people make in fitness is judging progress by a single metric.

For Alice, that used to be the scales.

But over the last few years, her journey has shown how quickly that focus can change when life stops being straightforward.

Because during that time, she wasn’t just “trying to lose weight.”

She was dealing with Endometriosis.

What stands out most about Alice’s journey isn’t that she did it perfectly.

It’s that she kept going.

There were weeks where training had to look different.
There were periods where just showing up was the win.
There were moments where progress wasn’t visible at all from the outside.

But over time, something shifted.

Her relationship with training changed.
Her confidence started to build.

And the gym went from something she felt she “had to do” for weight loss, to something she genuinely enjoys and relies on for her mental health.

And maybe the most important change of all is this:

“I’m slowly learning not to hate my body.”

That didn’t come from everything being easy.

Because there nothing easy when your working against a body you no longer trust.

It came from continuing to train and stay engaged through everything that wasn’t.

Alice’s journey is a reminder that progress isn’t always straight foward, linear, or predictable.

Sometimes it’s simply learning how to keep going when life makes it difficult to do so.
And that version of progress matters just as much as anything you can measure.

A massive well done to Alice for everything she’s achieved including losing 30lbs alongside everything she’s been dealing with.

That level of consistency and resilience through Endometriosis, pain and huge life changes says everything about her.

If you’re reading this and feel like your own journey isn’t “perfect enough” to make progress, it might be worth rethinking what progress actually looks like.

If you want support building strength, confidence and consistency with your training, drop me a message about 1–1 coaching 📩

A lot of people aren’t struggling with the scale itself.

They’re struggling with what they believe the scale says about them.

Old identities can follow us into adult life if we never challenge them.

But your current actions matter more than the labels you were given years ago.

Progress is not perfection.

It’s continuing to show up without turning one bad moment into your identity.

Training recently, with the football seasoned being finished the aim now is to make sure my training helps me get ready and get through hopefully another 30+ game season injury free.