Craig's Choice Consultancy

Hi everyone! 👋

I’ve had lots of new faces following recently, so I thought I’d re-introduce myself.

I’m Dr Emma Craig, a Behaviour Analyst and the founder of Craig’s Choice Consultancy (CCC).

At CCC, I support autistic people, individuals with learning disabilities, families, schools, and organisations using evidence-based, compassionate, and neuro-affirming behavioural approaches.

My work includes:

• Positive Behaviour Support (PBS)
• Functional Behaviour Assessment (FBA)
• Parent coaching and training
• Early intervention for young children
• Professional supervision for practitioners
• Training and consultancy for schools, charities, and organisations

Alongside running my consultancy, I’m also a university lecturer, researcher, and passionate advocate for improving the quality of life for the people I support. I love translating behavioural science into practical strategies that make everyday life easier for the people I work with.

The name Craig’s Choice is incredibly personal to me. It’s named after my brother, Craig, who profoundly shaped both my life and my career. Everything I do is driven by the belief that every person deserves dignity, choice, meaningful opportunities, and support that is truly individualised.

Whether you’re a parent, professional, educator, or just curious about behaviour analysis and Positive Behaviour Support, I’m so glad you’re here.

I’d love to get to know you too, tell me in the comments who you are and what brought you to my page! 💙

Help for a Masters student’s research project please! If you are a professional (teacher, OT, SLT, Psychologist, Tutor) with any experience of collaborating on ABA provisions in the UK or NI (even historically) please consider filling out the form found at the following link:

https://forms.cloud.microsoft/e/h1z84BDeKO

Thanks!

A wonderful day attending From Insight to Impact: Values-Led Behaviour Analysis, by Queen's University Belfast and CBA.

There were beautiful presentations from so many wonderful professionals but the highlight for me was Dr Darragh Lydon’s powerful presentation, where he shared both his experience of receiving behaviour analytic services for his daughter and his reflections on what ‘good’ and ‘not-so-good’ behaviour analysis can look like in practice from a parental point of view.

His honesty, insight, and advocacy were a powerful reminder of the importance of listening to lived experience and ensuring our work remains values-led, compassionate, and person-centred.

It has been a privilege to be part of your and your families journey, Darragh 🥹and to continue the wonderful work that Eimear Kelly started (*photos shared with consent)

Sometimes we have to take our own advice 💙

Over the next few weeks, I will be walking almost 300km across Portugal and Spain, completing a route of the Portuguese Camino de Santiago in memory of my beautiful brother 🤍

It is time for me to reflect, to honour him, and to be fully present for the journey, physically and emotionally.

Because of that, I will not have access to emails and I will not be responding to calls or texts while I am away. I am stepping away properly.

I am planning to return by mid to late March, all going well, and I will respond to messages as soon as I am back.

Thank you for your understanding and continued support of Craig’s Choice Consultancy. If there is one thing I always say to families, it is that rest matters, and now it is my turn to listen to that advice.

As 2025 comes to a close I want to say thank you 💛

This year has been many things. Professionally, it has been a privilege to work alongside so many incredible families, supervisees, and organisations. Your trust, honesty, and commitment to doing what is right for the people you support continues to shape this work and I am so grateful ✨

As many of my followers will know, Craig’s Choice Consultancy was named after my brother Craig, and his loss earlier this year has made the purpose behind this work feel more important than ever before. Craig taught me more than any textbook ever could about dignity, patience, humour, and what truly person centred support should look like 🤍 His influence will always sit at the heart of my work.

🎄 Christmas Closure 🎄

Craig’s Choice Consultancy will be closed from 19th December at 3pm and will reopen on 5th January 2026.

Messages received during this time will be responded to once I am back.

Thank you to every family I have supported, every supervisee I have walked alongside, and every organisation I have worked with this year and those I will continue to work with in 2026 💫

Wishing you a gentle, restful Christmas whatever that looks like for you and your family 🎄✨
🤍