Craig's Choice Consultancy

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Craig's Choice Consultancy

Dr Emma Craig, UKBA(cert), BCBA-D. Behaviour and Learning Specialist

29/07/2026

Hi everyone! 👋

I’ve had lots of new faces following recently, so I thought I’d re-introduce myself.

I’m Dr Emma Craig, a Behaviour Analyst and the founder of Craig’s Choice Consultancy (CCC).

At CCC, I support autistic people, individuals with learning disabilities, families, schools, and organisations using evidence-based, compassionate, and neuro-affirming behavioural approaches.

My work includes:

• Positive Behaviour Support (PBS)
• Functional Behaviour Assessment (FBA)
• Parent coaching and training
• Early intervention for young children
• Professional supervision for practitioners
• Training and consultancy for schools, charities, and organisations

Alongside running my consultancy, I’m also a university lecturer, researcher, and passionate advocate for improving the quality of life for the people I support. I love translating behavioural science into practical strategies that make everyday life easier for the people I work with.

The name Craig’s Choice is incredibly personal to me. It’s named after my brother, Craig, who profoundly shaped both my life and my career. Everything I do is driven by the belief that every person deserves dignity, choice, meaningful opportunities, and support that is truly individualised.

Whether you’re a parent, professional, educator, or just curious about behaviour analysis and Positive Behaviour Support, I’m so glad you’re here.

I’d love to get to know you too, tell me in the comments who you are and what brought you to my page! 💙

15/07/2026

✨ **September Early Intervention Spaces Now Open** ✨

I have a small number of one-to-one early intervention spaces available from **September** for children aged **2–4 years**.

Sessions are individualised and focus on building meaningful skills through play, including:

🌱 Communication
🧸 Play skills
🤝 Social interaction
🏡 Independence and daily living skills
💛 Parent coaching and support

My approach is evidence-based, neuro-affirming, and centred around your child’s strengths. Every child is unique, so every intervention programme is tailored to meet their individual needs and support what matters most to your family.

If you’re wondering whether early intervention is the right next step for your child, I’d be happy to have a chat and answer any questions.

📩 **Send me a DM** or email me at [email protected] to find out more or arrange an initial free consultation.

I look forward to hearing from you!

10/07/2026

Help for a Masters student’s research project please! If you are a professional (teacher, OT, SLT, Psychologist, Tutor) with any experience of collaborating on ABA provisions in the UK or NI (even historically) please consider filling out the form found at the following link:

https://forms.cloud.microsoft/e/h1z84BDeKO

Thanks!

23/06/2026

A wonderful day attending From Insight to Impact: Values-Led Behaviour Analysis, by Queen's University Belfast and CBA.

There were beautiful presentations from so many wonderful professionals but the highlight for me was Dr Darragh Lydon’s powerful presentation, where he shared both his experience of receiving behaviour analytic services for his daughter and his reflections on what ‘good’ and ‘not-so-good’ behaviour analysis can look like in practice from a parental point of view.

His honesty, insight, and advocacy were a powerful reminder of the importance of listening to lived experience and ensuring our work remains values-led, compassionate, and person-centred.

It has been a privilege to be part of your and your families journey, Darragh 🥹and to continue the wonderful work that Eimear Kelly started (*photos shared with consent)

01/06/2026

When our children are experiencing big emotions, it can be incredibly difficult to stay calm ourselves.

The reality is that our nervous systems respond too.

After a long day, little sleep, work pressures, appointments, school meetings, and the many demands of family life, it’s understandable that we don’t always respond in the way we would like.

But children learn regulation through relationships.

When we slow down, lower our voice, take a breath, and focus on connection before correction, we create a sense of safety that helps our children regulate alongside us.

This doesn’t mean being calm all the time.

It means recognising when we’re overwhelmed, giving ourselves compassion, and repairing when things don’t go to plan.

There is no such thing as a perfect parent.

Just parents who keep showing up, learning, and trying again.

If you needed this reminder today, you’re not alone 🤍

What helps you regulate when parenting feels particularly challenging?

24/03/2026

If your child is saying no to everything lately, you are not alone 💛

Sometimes it is not about refusing. It is about how hard it feels to get started. This is where behaviour momentum can really help!

Start with a few easy requests you know your child can do. Things that feel simple and achievable:

High five
Pass me that
Touch your nose

You are building a flow of success

Then gently move to the harder task like putting shoes on or getting dressed

It is about reducing pressure and helping them get going!

Small wins can make a big difference ✨

23/03/2026

With the Easter holidays just around the corner… ✨
There can be so much pressure to create “magic”
But when routines are disrupted, no school, different mornings, unpredictable plans, many autistic children aren’t experiencing magic…

They’re experiencing overwhelm.

And as parents, that can feel really hard 💛

Here’s your reminder:

✨ Regulation over perfection ✨
You don’t have to do everything.
You don’t have to say yes to every plan.

Keeping a familiar morning routine, scheduling in quiet time, or even just slowing things down can make a huge difference.

Because when a child feels safe and regulated…
That’s where the real magic is.

Not in perfect days.
But in feeling understood.

27/02/2026

Sometimes we have to take our own advice 💙

Over the next few weeks, I will be walking almost 300km across Portugal and Spain, completing a route of the Portuguese Camino de Santiago in memory of my beautiful brother 🤍

It is time for me to reflect, to honour him, and to be fully present for the journey, physically and emotionally.

Because of that, I will not have access to emails and I will not be responding to calls or texts while I am away. I am stepping away properly.

I am planning to return by mid to late March, all going well, and I will respond to messages as soon as I am back.

Thank you for your understanding and continued support of Craig’s Choice Consultancy. If there is one thing I always say to families, it is that rest matters, and now it is my turn to listen to that advice.

19/12/2025

As 2025 comes to a close I want to say thank you 💛

This year has been many things. Professionally, it has been a privilege to work alongside so many incredible families, supervisees, and organisations. Your trust, honesty, and commitment to doing what is right for the people you support continues to shape this work and I am so grateful ✨

As many of my followers will know, Craig’s Choice Consultancy was named after my brother Craig, and his loss earlier this year has made the purpose behind this work feel more important than ever before. Craig taught me more than any textbook ever could about dignity, patience, humour, and what truly person centred support should look like 🤍 His influence will always sit at the heart of my work.

🎄 Christmas Closure 🎄

Craig’s Choice Consultancy will be closed from 19th December at 3pm and will reopen on 5th January 2026.

Messages received during this time will be responded to once I am back.

Thank you to every family I have supported, every supervisee I have walked alongside, and every organisation I have worked with this year and those I will continue to work with in 2026 💫

Wishing you a gentle, restful Christmas whatever that looks like for you and your family 🎄✨
🤍

03/12/2025

✨ Elf on the Shelf Behaviour Tip ✨
This December, let your elf be an encourager—not a spy.
Instead of threats like “He’s going to tell Santa you’re being naughty,” use your elf to spot and celebrate the positive behaviours you want to see more of.
💛 Children grow when they feel safe, connected, and supported.
💛 Comment on what they’re doing well, even the small things.
💛 Your elf can leave little notes praising kindness, effort, sharing, or problem-solving.
Positive reinforcement > fear every time.
Here’s to a calmer, more joyful run-up to Christmas 🎄✨

Address

Belfast

Telephone

+447852927214

Website

http://craigschoice.co.uk/

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