22/02/2018
"The pressure on families is enormous, especially as parents struggle to balance returning to work and meaningful time at home. However, at such a crucial time in a child’s development, it’s essential that parents understand the enormous benefits that reading for pleasure will bring both them and their child, both in terms of attainment and enjoyment,' said Alison David, Egmont’s consumer insight director.
"Our research tells us we need to give children a real range of print alternatives to choose from, whether that’s a magazine, a graphic novel, a comic or a picture book. A sense of agency, and being given the freedom to pick their own reading material, is far more effective in creating lifelong readers than a strict reading list.”
Survey finds proportion of toddlers having story time fell by a fifth in five years
