Ben Hawksworth - The Coach Consultant

99% of Claude skills are fu***ng useless to you without customisation

I went from having over 250 skills, to now actively only using 67 because of this
Everyone's posting the same recycled skills, the same templates, the same prompts, and then wondering why they're getting average outputs across the board

Because the skill itself isn't the thing that creates the result
It's how it's built around you, your business, your voice, your offers, your clients, your data, and the way you actually operate

Without that layer, you're just running the same generic playbook as everyone else and hoping for a different outcome
Watch this, because most people are doing this completely wrong and don't even realise it yet.

“Ben, I’ll give you £100,000 per month to go back to working as you were 2+ years ago before adopting into artificial intelligence”

No, I’m good 👍🏻

The video explains why

The climb is the process, and you can’t cheat it

The view is the outcome, and you must earn it

Focus less on what you don’t have yet, and more on what you need

What are you learning
How are YOU evolving

This is an identity game before any form of strategy can come to life.

Most businesses out there don't die from a bad idea

They die from something far more boring

It's got nothing to do with the market, nothing to do with luck, and nothing to do with competition

It's the thing that quietly drags every single department down without you even noticing

Watch this one and check yourself on where it's currently happening to you right now.

You've got to ask better questions because the whole thing lives or dies on how well you ask

You need critical thinking so you know when it's talking rubbish and you can call it out
You need taste so you can spot what's actually good and not just what's finished

You have to communicate clearly and say what you actually mean instead of waffling on
You've got to give it proper context because it can only ever work with what you feed it

You still need to make the decisions because it hands you the options but you're the one who chooses
You need curiosity to push it further instead of just taking the first answer it spits out
You need patience to go again and again til the thing is actually right

You've got to have vision so you know where you're actually trying to get to
You need to understand people because it can't read a room or feel a thing, that's still on you.

Everyone used to love Blockbuster, right? Would you still go now that there's Netflix?

More than likely not

Simply down to practicality and expense alone

We are all currently sitting in this blockbuster moment

Right now, we have to make a choice with this

Do you want to be on the success list?

Oh, do you want to be on the graveyard list?

And the beauty of your situation, unlike the above, is you don't actually have to even change what you are doing

You just need to supercharge it with what you have available to you now.

Your need to be liked is damaging your ability to be wanted

Nobody wants to get ripped apart in the comments so you soften it, water it down, make it safe, and then wonder why nobody's choosing you

The people you actually want buying from you don't want someone who agrees with everything, they want someone who stands for something

Just like dating, if you start begging too early you've got no charisma, no character, and there's a good chance you ain't moving to that next base

No edge, no opinion, no reason for anyone to actually pick you over anyone else

Stop trying to be liked by everyone and start being wanted by the right ones.

Your ads aren't broken, your content isn't broken, your emails aren't broken, so why isn't any of it working

The real reason is simple, you've gone all in on one thing and completely ignored how everything else affects it
The moment someone starts on ads they forget about organic, or they're sending DMs and think they don't need to create content anymore

All budget, all focus, all energy, one basket, and when that one thing wobbles, everything wobbles with it
Stop going all in on one singular thing and start making all of it work together as one thing

Comment funnel and I'll show you how easy it is to build an aligned funnel on Claude in seconds.

Not that many business owners talk about this part

The part here you fail and have absolutely no fu***ng idea what comes next

The part here you feel broken and still have to show up for everyone and everything

The part where you try again with max effort, but doubt yourself equally with it

I’ve lost multi-6 figures on bad investments and businesses that just didn’t pay off

I’ve lost everything to the point of sleeping on a mattress on my mates floor before

But you just keep going, and when you look back you actually realise those testing moments are what changed you the most

Whether you completely disagree or agree with what I am saying here - you will look back at these struggles with gratitude one day

If it’s a good week, a bad week or through the floor week - you’re still showing up

You’re a lot closer than you think or believe.

The more you f**k about, the more you find out, so if you wanna find out more, you need to start fu***ng about more
Stay safe, stay stuck, no action means no information and no information means no advantage
Most people think they're doing enough but they're barely scratching the surface
Push more, learn more, try things that make you uncomfortable because every single one of them is telling you something

This is where it compounds, the curve gets steeper, the learning gets faster, the advantage gets bigger
More risk will always equal more reward, maybe not straight away, but undoubtedly.