Enterprise by Design

EBD: A live project for interdisciplinary undergrad teams. An opportunity to apply their studies to a complex project set by a real consumer partner.

This practical course will provide you with experience of design-led innovation: creating a product concept, developing it within a multidisciplinary team and pitching it to a panel of experts. You will gain hands-on experience of marketing (branding, positioning, pricing and selling) a product you have developed. You will also be able to experience a variety of different subjects from different s  ...