21/08/2026
We don't claim to understand everything about ADHD, ASD, dyslexia, etc. Our goal is to understand the child sat in front of us and what they need in that moment.
A year or two back I wrote this book about different learning styles, if you would like a copy (a gift from me to you - no strings attached) please do get in touch and I will happily pop a copy in the post for you
20/08/2026
Clara James hasn't grown because we discovered the perfect formula for knocking on someone's door, delivering exactly 60 minutes of maths and leaving again.
It's grown largely through recommendations.
Through conversations.
Through relationships with families.
And I've been thinking about what actually creates those relationships.
I don't think it's usually the big things.
It's hundreds of tiny interactions.
Closing the gate because it was closed when you arrived.
Taking your shoes off unless you're told not to.
Remembering the dog's name.
Remembering that last week a child told you they were going somewhere at the weekend — and asking them how it went.
Not making them feel stupid when they don't understand something.
Noticing that they're quieter than usual and wondering why, rather than just pushing on with the lesson you'd planned.
Talking with their parents rather than at them.
Taking an extra couple of minutes at the end because Mum or Dad has something they're worried about.
Remembering that you've been invited into someone's home and treating it, and the people (and pets!) within it, with respect.
None of those things individually builds a successful tutoring business.
But collectively?
They create how someone feels about you.
And I think that's incredibly important.
We can provide our franchisees with resources, systems, policies, marketing support and training.
We can show them what's worked for us and help them avoid some of the mistakes we've made along the way.
But I also want to pass on the little things.
The things that are so easy to overlook because they don't appear on a balance sheet or marketing plan.
Because when a parent recommends you to another parent, they probably won't say:
"Their operational systems are excellent."
They'll say:
"They're brilliant with him."
"She really understands her."
"They actually care."
"My daughter loves seeing her."
That's the reputation I want Clara James to carry as it grows.
Not just that we're good at teaching maths and English.
That we make people feel seen, respected and cared about.
Because ultimately, people may come to us for tutoring.
But the way we treat them is what they'll remember.
If that's the sort of tutoring business you'd like to build — one where relationships matter just as much as resources and results — I'd love to have a chat about The Clara James Approach
Send me a message and let's chat.
20/08/2026
Good luck today with the GCSE results. You really deserve the grades that you have worked so hard for. I hope it has been a really brilliant summer and today is the icing on the cake.
Let me know how you get on.
Good luck
19/08/2026
We celebrate great grades.
But we celebrate something else too...
The child who finally puts their hand up in class.
The student who stops saying, "I'm just stupid."
The anxious learner who walks into an exam believing they can do it.
The child with dyslexia who realises their ideas matter.
The student who moves from "I can't" to "I'll have a go."
Because while grades can change a child's future...
Confidence changes the rest of their life.
Because success is measured by more than a grade.
Good luck tomorrow
19/08/2026
It's bizarre how the more passionate you feel about something the more you want to talk (shout) about it
19/08/2026
A little peek inside the Clara James Franchise HUB today...
Before deciding what to post online, start with the family you want to help.
What are they struggling with?
What are they worried about?
What would genuinely make life a little easier for them?
Then start there.
I think marketing works best when it feels like helping, rather than shouting.
This screenshot is taken directly from the online marketing section of our Franchise HUB, and I thought it might be useful even if you're not part of Clara James.
If you're thinking about becoming a tutor, or you'd like to build a tutoring business but you're not quite sure where to start, I'd be very happy to have a chat.
No pressure. Just a conversation.
[email protected]
18/08/2026
September and the return of the school year is slowly starting to loom. Some will be shouting with joy, others will be wondering where those weeks have gone and wanting them to start over.
To help us to get back into the school term vibes, maybe this word search will help:
Timetable
school bag
Pencil case
Stationery
Teacher
New uniform
Blackboard
Chalk
Nerves
Excitement
Maths
English
PE
Science
Art
Enjoy and let me know how you get on