02/10/2026
6 reasons the Clara James franchise probably ISN'T for you...
I've spent the last couple of days telling you about the Clara James franchise and why I'm so excited about it.
So tonight, I thought I'd do the opposite...
Here are 6 reasons the Clara James franchise probably ISN'T for you...
1. You want somebody to hand you a business and then build it for you.
I'll give you the brand, systems, resources, training, marketing support and a lot of help — but I can't build your local business for you. You'll need to be willing to talk to people, become visible locally and actually do the work.
2. You believe there's one correct way to teach something and the child needs to adapt to it.
That's probably the biggest one.
Clara James is built around the opposite belief. We look at the child in front of us and ask what they need. Sometimes the lesson needs to change, not the child.
3. You only care about grades.
Grades matter. Of course they do.
But so does the child who puts their hand up for the first time. The teenager who stops saying “I'm rubbish at maths.” The dyslexic child who discovers that having brilliant ideas matters even when getting them onto paper is difficult.
We notice those things too.
4. You want a completely passive income.
This isn't one.
You can build beyond tutoring every hour yourself by developing a team, running groups or workshops and creating a proper local business — but particularly at the beginning, you are part of that business.
5. You don't particularly like people!
This is a people business.
Children, parents, tutors, schools, local communities — relationships matter enormously to me.
I want Clara James businesses to be remembered for how they make people feel as much as for the service they provide.
6. You want to do everything exactly my way.
This one might sound strange for a franchise.
There are things that absolutely need to be consistent: safeguarding, quality, standards, our values and what Clara James stands for.
But I don't want 50 clones of me.
I want franchisees who bring their own experiences, ideas, strengths and personality — and who contribute to making Clara James better as we grow.
So no, the Clara James franchise isn't for everybody.
I don't want it to be.
I'm looking for people who believe in children as individuals, want to build something meaningful in their own community and like the idea of doing that with support and other people around them rather than completely alone.
If you've read my six reasons NOT to join and you're now thinking...
“Well, annoyingly Dawn, none of those have put me off.” 😂
I'm doing a Zoom on Sunday at 7:15pm:
The Clara James Approach to Tutoring — and the Business Opportunity Behind It.
Come along and find out more.
Message me or comment FRANCHISE and I'll send you the details