02/09/2026
Every diet you’ve stopped is sitting in a pile as proof you can’t do this. So the next one starts smaller, because you’re more certain than you were. Believe less, attempt less, get less, believe less.
So the first thing I do with anyone isn’t training. We sit down and go back through it. What you’ve already tried and what happened. How you talk about yourself. How you feel about your body. Where the confidence went somewhere along the way. Most people have never been asked any of it.
You need to know what someone believes about themselves before you can hand them a plan. Otherwise you’re just giving the old version another go.
And then I believe they can do it before they believe it themselves. That’s most of the job. I hold that until there’s enough proof for them to take it over.
