The Protection Academy

The Protection Academy We show Mortgage Advisers how to dramatically increase their protection sales (Life, Critical Illness, and Income Protection), easily and permanently.

Three months ago, this adviser was barely writing protection.He was nervous about the advice.Unsure whether he was recom...
26/08/2026

Three months ago, this adviser was barely writing protection.

He was nervous about the advice.
Unsure whether he was recommending the right cover.
Worried about sounding too salesy.

And because of that, a lot of customers were leaving without proper protection.

So we didn’t give him more scripts to memorise.
We didn’t tell him to “close harder.”
We gave him a simple, non-salesy process to follow.
That was it.

His job was just to stick to it.
Stop overthinking.
Stop reinventing every conversation.
Stop trying to second-guess what the customer might say.
Follow the process…

And the results followed.

Last week, three mortgage cases generated:
£820 proc fee → £5,332 protection commission
£720 proc fee → £6,795 protection commission
£1,140 proc fee → £8,752 protection commission

That’s the point of this post.
Sometimes advisers think they need more mortgage leads.
More appointments.
More opportunities.

They don’t.
They need to make more of the opportunities they already have.

And when the protection process is simple, clear and easy to trust…

confidence goes up.
Customers get better advice

And the numbers tend to take care of themselves.

mortgageadvisorsuk mortgageadvisersuk protectionadviser protectionadvisers

25/08/2026

When a customer says, “Can we have a think about it?”, the worst thing you can do is end the conversation.

Because once you say, “No problem, get back to me when you can”, there’s a good chance the conversation never properly restarts.

And often, the customer doesn’t really need time.
They need more information.

In this short video, I’ll show you a really simple way to acknowledge the customer, remove any pressure, and find out what they actually need to think about.

No clever closing technique.
No pushiness.
Just a better conversation.

Give it a try.

mortgageadvisorsuk mortgageadvisersuk protectionadviser protectionadvisers

Apparently, this is what I used to get up to on a Saturday night… 😂That’s me in 2004, hand-spinning on my chrome-plated ...
24/08/2026

Apparently, this is what I used to get up to on a Saturday night… 😂

That’s me in 2004, hand-spinning on my chrome-plated Technics 1210, live on stage at Brixton Academy in front of around 4,000 people.

The funny thing is, **I’d completely forgotten I even did this trick that night.**

And I certainly didn’t know these photographs existed.

Frantic, the promoter, recently dug them out while promoting the fact that we’re going back to play for them again in December — more than 20 years later.

Seeing them brought back so many memories.

The first photo is me apparently deciding that simply DJing wasn’t quite enough. 😂

The second is us actually behind the decks that night.

And the third… well, just look at that crowd.

What an incredible time that was.

And somehow, all these years later, **we get to do it again in December.** ❤️

This is the sunrise that greets me outside my home on my way to the gym each morning.Research tells us that a great way ...
21/08/2026

This is the sunrise that greets me outside my home on my way to the gym each morning.

Research tells us that a great way to start the day is with sunlight, something that makes us smile, and something that leaves us in awe of our existence.

I’m incredibly blessed to get all three in one go. 🌅🙏

20/08/2026

One of the biggest mistakes mortgage advisers make with protection has nothing to do with the
advice itself.

It’s when they give it.

In this video, I explain it using chocolate cake. 🍰
Trust me, it’ll make sense. 😁

19/08/2026

These four little classics are still killing protection sales every day.

How many have you heard of or used yourself? = )


mortgageadvisorsuk mortgageadvisersuk protectionadviser
protectionadvisers

18/08/2026

Struggling to talk protection with PT & remortgage customers?
You know the ones…

“It’s only a rate switch.”
“We sorted all that last time.”
“We don’t want to discuss protection this time.”

It’s very easy for these conversations to become transactional — and for protection to get brushed aside.

But there’s a simple way to completely change how the customer sees the conversation.

I’ll show you exactly how I position it in this video.

The important shift to note is that we’re not trying to disturb or ‘sell’ protection early in the interview.

We are simply positioning the protection appointment. You can do all the heavy lifting there.

13/08/2026

Is Your Diary Set Up Like This?


mortgageadvisorsuk mortgageadvisersuk protectionadviser
protectionadvisers

12/08/2026

Why are protection sales so often overlooked during product transfers or remortgages?

Too many advisers aren’t sure how bring it up—but this could not only hurt their sales but also their career.

In this video, I’ll reveal why these appointments are a golden opportunity to discuss protection and discuss a mindset shift that will help.

The Protection Academy
If you’re looking to become more confident with protection, write more business, or
simply bounce around a few ideas, drop me a message.
Thirty years in this profession have taught me plenty. If it can help someone else, that’s
time well spent.

mortgageadvisorsuk mortgageadvisersuk protectionadviser
protectionadvisers

I was NOT expecting that!Most people in my business world probably don’t know this about me…In my youth, I was a competi...
11/08/2026

I was NOT expecting that!

Most people in my business world probably don’t know this about me…

In my youth, I was a competitive swimmer.

Then I stopped.

38 years later, I decided to enter a Masters swimming competition here in Bali. With just two weeks to prepare. 😁

Training was slightly unconventional…

No starting blocks, so I practised by launching myself off a sunbed into my little 8-metre pool. 😂

A few YouTube videos, two weeks of Rocky Balboa-style training… and on Sunday I raced the 50m freestyle.

🥇 I won.

Even better…

27.56 seconds.

Just 0.05 seconds off the Welsh Masters record for my age group. 🏊‍♂️🏴

After 38 years away, I definitely wasn’t expecting that.

Looks like I’ve found myself a new challenge…

I’m coming for that 0.05. 😁🏴

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