Agritourism Training Academy

Agritourism Training Academy Most agritourism courses teach you what agritourism is.

The Agritourism Training Academy helps you build the actual experience: your story, your offer, your layout, your signage, your customer journey, and more ... www.AgritourismTrainingAcademy.com

The way people travel is changing—and agritourism businesses are well placed to benefit.Future travellers are looking be...
24/08/2026

The way people travel is changing—and agritourism businesses are well placed to benefit.

Future travellers are looking beyond traditional holidays and crowded peak-season destinations. They want experiences that feel personal, immersive, meaningful and different from their everyday routine.

Emerging opportunities for agritourism include:

-off-season experiences
-private farm and farm-stay buyouts
-sensory experiences involving taste, touch, smell, sound and sight
-slow travel and visits to regional destinations
-nature-based wellness experiences
-one-off events worth travelling for
-safe adventures combined with comfort
-unique experiences that break away from routine.

Many farms already have the setting, story and authenticity travellers are seeking. The challenge is to recognise these changing expectations, package the experience clearly and make sure potential visitors know how to find you.

Which of these travel trends could become an opportunity for your agritourism business?

Read the full blog:
https://www.agritourismtrainingacademy.com/post/future-travel

Fantastic opportunity available in Western Australia...
24/08/2026

Fantastic opportunity available in Western Australia...

Are your team members dressed for the experience you are promising?Visitors begin forming opinions from the moment they ...
19/08/2026

Are your team members dressed for the experience you are promising?

Visitors begin forming opinions from the moment they arrive. The way your team presents themselves can either strengthen confidence in your business—or create doubt before the experience has even begun.

This does not necessarily mean introducing a formal uniform or asking staff to wear costumes. It means setting a clear standard that reflects your venue, your brand and what visitors reasonably expect.

A farm café, guided experience, produce store and heritage attraction may each require a different approach, but the principle remains the same: your team should look like they belong within the experience.

Consider:

-Does staff presentation match the image of the business?
-Are team members easy for visitors to identify?
-Do clothing choices support safety and practical farm work?
-Have you explained why the standard matters?
-Is the expectation consistent across the whole team?

Your people are ambassadors for the business. Their presentation contributes to your credibility, your first impression and the trust visitors place in the experience.

Read the full blog:
https://www.agritourismtrainingacademy.com/post/dressed-the-part

A visitor may have a wonderful day at your farm, take photos, buy a product and leave happy.But without a way to stay co...
18/08/2026

A visitor may have a wonderful day at your farm, take photos, buy a product and leave happy.

But without a way to stay connected, that relationship may end at the gate.

Give visitors a simple reason to join your email list or follow your business. Rather than only asking them to “subscribe for updates”, offer something useful or meaningful, such as:

a seasonal farm guide
a recipe using your produce
early access to event bookings
harvest and pick-your-own updates
a children’s activity sheet
a chance to win a farm experience
a reminder when their favourite product is available.

Make the sign-up process quick, clearly explain what they will receive and avoid overwhelming people with too many messages.

Then continue the relationship by sharing your farm story, useful information and genuine reasons to return.

A visitor should not have to remember to look for you again. Make it easy for your farm to remain part of their world.

What could you offer visitors that would make staying connected worthwhile?

Can you finish this sentence?“Our farm is the only farm that…”Traditional elevator pitches often become too long, too ge...
17/08/2026

Can you finish this sentence?

“Our farm is the only farm that…”

Traditional elevator pitches often become too long, too general or simply forgettable. A stronger approach is to clearly explain what makes your farm different from every other experience available.

Your point of difference might come from:

the way you farm the land
the crop or variety you grow
how you process your produce
a product that is exclusive to your farm
an experience shaped by your local history or region.

The difficult part is not completing the sentence. It is identifying what you offer that others cannot easily copy.

Once you understand your uniqueness, explaining your business becomes easier—and visitors are far more likely to remember what you told them.

So, how would you finish the sentence?

Our farm is the only farm that…

Read the full blog:
https://www.agritourismtrainingacademy.com/post/only-farm

13/08/2026

Time to diversify the wine industry. How do you provide a unique offer to attract customers to your venue or vineyard?

What is the “lipstick” product in your agritourism business?During challenging economic times, customers may reduce spen...
03/08/2026

What is the “lipstick” product in your agritourism business?

During challenging economic times, customers may reduce spending on larger experiences or expensive products—but many will still look for a small, affordable indulgence that provides an immediate feel-good moment.

For Chestnut Brae, that product may be chestnut flour: an accessible purchase that allows visitors to enjoy something special from the farm without the cost of a larger experience.

Your “lipstick” product could be:

a small jar of preserves
a locally made treat
a miniature gift or sample
a low-cost tasting
a small bunch of flowers
an affordable farm experience add-on.

The key is to identify products with a manageable price point, strong emotional value and the ability to bring customers a little enjoyment when budgets are tight.

Choose around three potential “lipstick” products, promote them clearly and monitor the results. The right products could help maintain sales and increase the average customer spend.

What is your farm’s “lipstick” product?

Read the full blog:
https://www.agritourismtrainingacademy.com/post/lipstick

A great farm visit should not end at the gate.Give visitors a reason to stay connected after they return home. This coul...
02/08/2026

A great farm visit should not end at the gate.

Give visitors a reason to stay connected after they return home. This could include:

A recipe using your produce
A seasonal growing update
A children’s story or farm character
A QR code linking to extra content
An invitation to join your email list
A reminder about the next harvest or event.

The goal is to continue the story and help visitors remember how the experience made them feel.

Connected visitors are more likely to return, recommend the farm and share the experience with family and friends.

Do not simply wave goodbye and hope they remember you. Create the next point of contact before they leave.

What could visitors take home that keeps your farm story alive?

What would Anna and Clara say about your farm products?During a recent visit to London, John Stanley discovered a clever...
30/07/2026

What would Anna and Clara say about your farm products?

During a recent visit to London, John Stanley discovered a clever signage strategy built around conversations between two characters—one an expert and the other a curious beginner.

Rather than simply naming and pricing a product, the signs created a conversation around it. They helped customers understand what they were looking at, how they could use it and what else they might purchase to complete the idea.

For an agritourism business, this could mean a conversation between two farm characters sharing:

a recipe using your produce
the story behind a product
serving or pairing suggestions
farming knowledge
ideas for using unfamiliar ingredients.

This style of signage can encourage visitors to pause, engage with the display and discover more of what your farm has to offer. Changing the conversation regularly also gives returning customers something new to find.

How could you turn your farm signage into a conversation?

Read the full blog:
https://www.agritourismtrainingacademy.com/post/Anna-Clara

What makes your agritourism business memorable?Try completing this sentence:“Our farm is the only farm that…”Your answer...
29/07/2026

What makes your agritourism business memorable?

Try completing this sentence:

“Our farm is the only farm that…”

Your answer might come from the way you farm, what you grow, how you process your produce, your local history, a family story or an experience visitors cannot find elsewhere.

Saying that you offer “fresh local produce and friendly service” may be true—but many businesses can say the same thing.

A strong point of difference gives people a reason to choose you, remember you and talk about you.

Once you identify it, use it consistently across your website, signage, social media, staff conversations and visitor experiences.

If you cannot explain what makes your business different, your visitors may struggle to explain it too.

How would you finish the sentence?

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