06/01/2023
I bet you didn't know !
The first step of the conversion funnel is to attract qualified traffic:
For this, it is important to identify the main problem of your future customers.
The best tool you need to establish is the buy persona which is a fictional representation of your ideal customer.
You can also optimize your SEO by targeting the right keywords related to the problem of your future prospects.
Here are three levers that will allow you to increase traffic on your site:
- Created quality content
- Optimize SEO
- Use of social networks (ads, many posts, algorithm)
Second step, once the person is attracted by your website, you have to turn them into prospects by capturing their attention;
Each blog post is linked to an attractive call-to-action (CTA) button that redirects to a landing page.
With a strong value proposition (e.g. a white paper), visitors are more likely to provide important information (email address, company name, etc.) to the sales team on that landing page by redeeming premium downloadable content.
Third step, even if you have information about your prospect, this does not mean that he is ready to make a purchase.
The implementation of worflow will allow you to automate your marketing actions, this will save time and productivity thanks to automation software, then you can also set up lead scoring which will allow you to distinguish those who are the most interactive.
And finally, last step, loyalty which is very important!
You can therefore use satisfaction surveys to see where the success of your product or service is, but also get closer by personalizing an e-mail for offers which will deepen the relationship between you and your customer. Interactions on social networks also and sponsorships (ambassadors) which help to promote your brand.
Like if it was useful to you and comment if you too are going to start inbound marketing